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- Tasks: Lead social media strategy and team across 20 African markets for our betting brands.
- Company: Join a dynamic company at the forefront of the betting and gaming industry.
- Benefits: Enjoy a hybrid working model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of an innovative team shaping brand presence and community engagement in a fast-paced environment.
- Qualifications: 8+ years in social media marketing with leadership experience; degree in Marketing or Communications preferred.
- Other info: Fluency in French or Portuguese is a plus; must be comfortable with a hybrid work schedule.
The predicted salary is between 43200 - 72000 £ per year.
As the Head of Social Media, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our overall marketing objectives and brand vision across all our betting brands in over 20 African markets.
You will create a strategy for growth that includes influencer marketing, commercial partnerships and exploring untapped avenues and opportunities. You will lead a team of social media professionals, overseeing their development and ensuring the channel runs efficiently and effectively. Your deep understanding of the social media landscape, coupled with your experience in the betting or gaming industry (or a highly regulated and engaging consumer-facing sector), will be crucial in driving our social media presence to new heights.
- Develop, implement, and manage a cohesive social media strategy that builds brand awareness, drives customer engagement, fosters community, and supports acquisition and retention goals.
- Content Leadership: Oversee the creation of compelling and relevant content (text, image, video, live streams, etc.) that resonates with our target audience and adheres to regulatory guidelines.
- Platform Management: Manage and optimize our presence across all relevant social media platforms (e.g., X/Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube), identifying new and emerging platforms as appropriate.
- Team Leadership & Development: Lead, mentor, and develop a high-performing social media team, fostering a collaborative and innovative environment.
- Performance Monitoring & Analysis: Define and track key performance indicators (KPIs), analyze social media performance data, and provide regular reports and insights to stakeholders, using data to inform future strategies and optimize campaigns.
- Budget Management: Manage the social media budget effectively, ensuring optimal ROI on all social media activities.
- Community Management: Develop and implement strategies for effective community management, responding to customer queries, fostering positive interactions, and managing brand reputation.
- Identify, build relationships with, and manage relevant influencers and brand advocates to amplify our social media reach and impact.
- Maximise our brand partnerships (TV, Ambassadors, Sports Teams, Events etc.) by directing, curating and amplifying content across Social Media and beyond.
- Ensure social media efforts are integrated with overall marketing campaigns.
- Risk & Compliance: Stay up-to-date with social media best practices, platform updates, and relevant advertising regulations within the betting and gaming industry, ensuring all social media activities are compliant.
- Crisis Management: Develop and implement social media crisis communication plans and effectively manage any potential reputational risks.
- Continuously monitor the social media landscape, competitor activities, and emerging trends to identify opportunities and maintain a competitive edge.
Proven experience (8+ years) in social media marketing, with significant experience in a leadership role. Deep understanding of the social media landscape, algorithms, and best practices across various platforms. Strong understanding of social media analytics and reporting tools, with the ability to translate data into actionable insights. Excellent written and verbal communication skills, with a keen eye for detail and brand voice. Proven ability to develop and execute successful social media strategies that deliver measurable results. Experience in leading and developing a team of social media professionals. Strong project management and organizational skills, with the ability to manage multiple projects simultaneously. Experience of multi-market brand communication and localisation. Experience with influencer marketing and community management. Knowledge of relevant social media advertising platforms and best practices. Bachelor's degree in Marketing, Communications, or a related field. Passionate about sports, gaming, social media and its potential for brand building and customer engagement. Creative and innovative with a strong understanding of current trends. Excellent interpersonal and relationship-building skills. Strong leadership qualities with the ability to motivate and inspire a team. French or Portuguese speakers are a bonus.
We operate a hybrid working model of 3 days per week in the office - please ensure this is suitable for you before applying.
Director of Brand, Content and Communication employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand, Content and Communication
✨Tip Number 1
Familiarise yourself with the latest trends in social media, especially within the betting and gaming industry. Understanding what works and what doesn't in this specific sector will give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in social media leadership roles. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your ability to analyse social media performance data by preparing case studies of past campaigns you've led. Be ready to discuss how you used data to inform your strategies and improve results.
✨Tip Number 4
Highlight your experience with influencer marketing and community management. Prepare examples of successful partnerships you've built and how they contributed to brand growth, as this is a key aspect of the role.
We think you need these skills to ace Director of Brand, Content and Communication
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly in leadership roles. Emphasise your understanding of the betting or gaming industry and any specific achievements that demonstrate your ability to drive brand awareness and customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sports and gaming, and explain how your skills align with the job requirements. Discuss your experience in developing social media strategies and leading teams, and provide examples of successful campaigns you've managed.
Showcase Your Analytical Skills: Highlight your proficiency in social media analytics and reporting tools. Provide examples of how you've used data to inform strategies and optimise campaigns, demonstrating your ability to track KPIs and deliver measurable results.
Demonstrate Leadership Experience: Detail your experience in leading and mentoring social media teams. Share specific instances where you fostered a collaborative environment and drove team performance, showcasing your strong leadership qualities and interpersonal skills.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing a comprehensive social media strategy. Highlight specific examples from your past experience where you successfully aligned social media initiatives with broader marketing objectives, especially in regulated industries like betting or gaming.
✨Demonstrate Leadership Skills
Be ready to talk about your experience in leading and mentoring a team. Share how you've fostered a collaborative environment and developed your team's skills, as this role requires strong leadership qualities.
✨Highlight Your Analytical Abilities
Discuss your familiarity with social media analytics and reporting tools. Be prepared to explain how you've used data to inform strategies and optimise campaigns, showcasing your ability to translate insights into actionable plans.
✨Stay Current with Trends
Show your passion for the industry by discussing current trends in social media and how they can be leveraged for brand building. Mention any emerging platforms you believe could be beneficial for the company's growth in the African markets.
