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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: Join GOAT Interactive, a leading gaming brand group in Africa with a digital focus.
- Benefits: Enjoy a hybrid working model with 3 days in the office and 2 days remote.
- Why this job: Be part of a dynamic team influencing marketing strategies in the exciting online gambling industry.
- Qualifications: Experience in customer insight roles, preferably in online gambling or e-commerce, is essential.
- Other info: Strong analytical skills and proficiency in BI tools like Looker are required.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***
Customer Insight Analyst employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Familiarise yourself with the online gambling industry, especially the promotional mechanics like bonusing and cashback. Understanding these concepts will help you speak confidently about how to analyse their effectiveness during interviews.
✨Tip Number 2
Brush up on your skills with BI tools, particularly Looker, as this is preferred for the role. Consider taking a short online course or tutorial to demonstrate your commitment to mastering the tools that will be essential for the job.
✨Tip Number 3
Prepare examples of how you've previously delivered actionable insights from data analysis. Be ready to discuss specific instances where your insights influenced marketing strategies or improved customer experiences.
✨Tip Number 4
Network with professionals in the gaming and e-commerce sectors. Engaging with industry peers can provide valuable insights and may even lead to referrals, increasing your chances of landing the job with us.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer insight or analytical roles, particularly within the online gambling or gaming industry. Emphasise your skills in analysing promotional mechanics and understanding VIP customer behaviour.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-led decision-making and how your analytical skills can contribute to GOAT Interactive's success. Mention specific examples of how you've used insights to influence marketing strategies in previous roles.
Showcase Your Technical Skills: Highlight your hands-on experience with BI tools, especially Looker, and your proficiency in Excel or Google Sheets. Provide examples of how you've developed dashboards or visualisations to make complex data more accessible.
Prepare for Potential Questions: Anticipate questions related to your understanding of promotional mechanics and VIP customer behaviour. Be ready to discuss how you would approach analysing customer promotions and delivering actionable insights to various teams.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to drive business decisions. Highlight any experience you have with customer insights, particularly in the online gambling or e-commerce sectors.
✨Understand Promotional Mechanics
Familiarise yourself with various promotional strategies like bonusing and cashback. Be ready to explain how these can impact customer behaviour and retention, as this knowledge is crucial for the role.
✨Demonstrate Communication Skills
Practice translating complex data into clear, actionable insights. You may be asked to present findings, so ensure you can communicate effectively with both technical and non-technical stakeholders.
✨Prepare for Cross-Functional Collaboration
Think about past experiences where you've worked with different teams. Be prepared to discuss how you can build strong relationships across marketing, product, and finance to support data-led decision-making.
