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- Tasks: Analyse customer promotions and VIP player behaviour to drive data-led decisions.
- Company: GOAT Interactive is a leading gaming brand group in Africa, focused on digital excellence.
- Benefits: Enjoy a hybrid working model with 3 days in the office and 2 days remote.
- Why this job: Join a dynamic team influencing marketing strategies in the exciting online gambling industry.
- Qualifications: Experience in customer insight roles, preferably in online gambling or e-commerce, is essential.
- Other info: Strong analytical skills and proficiency in BI tools like Looker are required.
The predicted salary is between 28800 - 43200 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use our vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent.
We are looking for a Customer Insight Analyst to join our growing analytics team and play a key role in driving data-led decision-making across the business. This position is ideal for someone with strong analytical skills, business acumen, and a passion for understanding customer behavior — particularly within the online gambling industry.
Your primary focus will be analyzing the performance and impact of promotional activity and evaluating the value and behavior of VIP players. You will use your insight to influence marketing strategy, CRM, and product decisions, helping us deliver more effective and profitable customer experiences.
Key Responsibilities
- Analyze the performance of customer promotions, including bonusing, free bets, cashback, and other incentive schemes.
- Evaluate VIP player activity, behaviors, retention trends, and potential high-value customers to support acquisition and retention strategies.
- Deliver actionable insights to marketing, CRM, and product teams to support data-led decision making.
- Own and deliver regular and ad hoc reporting on key customer KPIs, campaign performance, and player segmentation.
- Build and maintain strong relationships with internal stakeholders across marketing, product, VIP management, and finance.
- Develop dashboards and visualizations using Looker (preferred) or other BI tools to make complex data easily digestible.
- Identify patterns and trends in customer data to support strategic planning and forecasting.
- Collaborate with the wider analytics team to continually improve reporting processes and data quality.
Skills & Experience
- Proven experience in a customer insight or analytical role, ideally within the online gambling, gaming, or e-commerce industry.
- Strong knowledge of promotional mechanics (bonusing, free spins, cashback, etc.) and how to measure their effectiveness.
- Understanding of VIP customer behavior and lifecycle within gambling or similar industries.
- Hands-on experience with BI tools, ideally Looker.
- Proficiency in Excel/Google Sheets for data manipulation and reporting.
- Strong communication and presentation skills – able to translate data into business insight.
- Comfortable working cross-functionally and engaging with stakeholders at all levels.
*** We operate a hybrid working model of 3 days per week at our office on Fenchurch Street, and 2 days working from home. Please ensure this works for you before applying ***
Customer Insight Analyst employer: GOAT Interactive
Contact Detail:
GOAT Interactive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insight Analyst
✨Tip Number 1
Familiarise yourself with the online gambling industry, especially the promotional mechanics like bonusing and cashback. Understanding these concepts will help you speak confidently about how they impact customer behaviour during interviews.
✨Tip Number 2
Brush up on your skills with BI tools, particularly Looker, as this is preferred for the role. Consider taking an online course or tutorial to enhance your proficiency, which will demonstrate your commitment to the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to influence marketing strategies or improve customer experiences in previous roles. This will showcase your analytical skills and business acumen effectively.
✨Tip Number 4
Network with professionals in the gaming and e-commerce sectors. Engaging with industry peers can provide insights into current trends and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Customer Insight Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Customer Insight Analyst position. Tailor your application to highlight your analytical skills and experience in the online gambling industry.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous roles where you've analysed customer behaviour or worked with promotional mechanics. Use specific examples to demonstrate your impact on business decisions.
Showcase Your Skills: Make sure to mention your proficiency with BI tools like Looker and your ability to manipulate data using Excel or Google Sheets. Provide examples of how you've used these tools to deliver insights in past roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for understanding customer behaviour in the online gambling sector. Make it personal and engaging to stand out from other applicants.
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analysis to drive business decisions. Highlight your experience with customer insights, particularly in the online gambling or e-commerce sectors, as this will resonate well with the interviewers.
✨Understand Promotional Mechanics
Familiarise yourself with various promotional strategies like bonusing and cashback. Be ready to explain how you would measure their effectiveness and provide insights that could influence marketing strategies.
✨Demonstrate Communication Skills
Practice translating complex data into clear, actionable insights. The ability to communicate findings effectively to non-technical stakeholders is crucial, so consider preparing a brief presentation or summary of your past work.
✨Engage with Stakeholders
Think about how you can build relationships across different teams. Prepare examples of how you've collaborated with marketing, product, or finance teams in the past, as this role requires strong cross-functional engagement.
