At a Glance
- Tasks: Lead CRM marketing campaigns and drive customer engagement across English-speaking markets.
- Company: Join GOAT Interactive, a leading gaming brand group in Africa.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and market leadership.
- Why this job: Make an impact in the gaming industry while working with a dynamic team.
- Qualifications: Experience in CRM, data analysis, and a passion for sports, especially football.
The predicted salary is between 40000 - 50000 £ per year.
GOAT Interactive is the online division of the Editec Group. The objective of GOAT Interactive is to use the vast knowledge of Africa, combined with digital excellence, to ensure that all of our brands occupy the podium positions in the countries we operate in. With a growing presence in 18 countries, GOAT represents the largest group of gaming brands on the continent. To help us continue on our already impressive growth trajectory, we’re on the lookout for an experienced CRM Manager to own our CRM strategy across our English speaking markets, delivering second to none CRM marketing campaigns that help position our brands as the number one betting and casino products in their markets.
Responsibilities
- Owning the CRM promotional and marketing campaign calendar for your countries
- Working alongside the Head of CRM to plan and execute revenue driving CRM marketing campaigns within your assigned countries
- Assisting with promotional design briefs to different departments and ensuring campaigns are fulfilled by relevant teams
- Executing, analysing, and reporting on campaign effectiveness through various data platforms, suggesting, testing and implementing new strategies to improve campaign performance
- Work with the BI team to analyse campaign and customer statistics in a presentable and meaningful manner. Utilise these stats to review current and past promotions, and drive further profitability in the future
- Regularly monitor country by country performance data and use this to devise ad-hoc and automated campaigns to maintain and increase market growth and customer value
- Develop an in-depth understanding of activity from all customer value segments
- User key data insights to help build new customer segments, ensuring customers get the right communication, at the right time
- Work alongside local teams and the Head of CRM to implement localised customer journeys from acquisition through to early life, retention and reactivation, maximizing PNL in your assigned countries
- Perform marketing activities for the Premier Bet brand including, copywriting, and campaign creation
- Conduct competitor analysis and market development to enable Premier Bet and its associated brands to better the offering of our competitors.
Qualifications
- Data driven with the ability to turn these insights into actions and resolutions
- Have gambling/gaming industry experience (Sportsbook, casino & lotto)
- Experience working with CRM platforms/Tools
- Experience in forecasting and costing campaign impact
- Experience in implementing CRM campaign automation
- Experience in planning and executing end to end campaigns
- Experience implementing campaigns across the full customer lifecycle
- Collaborative, with the ability to adapt and work alongside multiple departments
- Experience working with multiple stakeholders across different localised strategies
- Quality project & time management skills
- Ability to work dynamically and remotely
- Have a keen interest in Sports, especially football
- Undertaken competitor analysis & reporting previously
- Experience in localisation of content for foreign markets (preferably Africa)
We operate a hybrid working model of 3 days per week at our office and 2 days working remotely. Please ensure this is suitable for you before applying!
CRM Manager employer: GOAT Interactive
At GOAT Interactive, we pride ourselves on being a dynamic and innovative employer that champions employee growth and collaboration. Our hybrid working model allows for flexibility, while our commitment to data-driven strategies ensures that every team member can contribute meaningfully to our success across 18 countries. Join us to be part of a vibrant work culture that values creativity and excellence in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GOAT Interactive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GOAT Interactive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GOAT Interactive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GOAT Interactive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GOAT Interactive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GOAT Interactive:Show us that you’ve done your homework! In your application, briefly mention what you admire about GOAT Interactive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GOAT Interactive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GOAT Interactive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GOAT Interactive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
