Head of Audience Growth

Goalhanger is one of the UK's most exciting independent media companies, the team behind some of the world's most successful shows, including The Rest Is Politics, The Rest Is History, The Rest Is Football, The Rest Is Entertainment, and a fast-growing slate. We're a creative, fast-moving organisation with big ambitions and a brilliant team that makes them happen. We have been named the UK's fastest-growing business, growth driven by the quality of our shows: the talent, the subject matter and the communities built around them. Together, those ingredients have created huge audiences and strong revenue. We're looking for a Head of Audience Growth to help us bring our shows to new audiences. Until now, our content has done much of our marketing for us. A feeling of warmth, humour and intelligence runs through our shows and has built a strong relationship with our audiences. Live events, election streams and Netflix productions have shown how far that relationship can reach beyond the shows themselves. Our audience is already huge, but we believe it can be much bigger. Some of our biggest jumps in audience have come from moments we didn't plan, and too often we've grown from those moments without making the most of them, or looking for more like them. This is a top of funnel growth role. The job is to bring more people to Goalhanger, spotting and creating the opportunities that put our shows in front of new audiences. It is not a rebrand, a new strategy or control of the core editorial. We already have a clear idea of what Goalhanger is, where we want to get to and how the marketing function could be structured. We rebranded last year and we are happy with it, and our shows, their tone and what makes them successful will continue to be led by the existing teams. Turning new audiences into paying members sits with our memberships team. Success in this role is clear: more new people reached by our shows, through social, partnerships, distribution networks and affiliates, with a little paid media used to amplify what already works. This role is full time and based 5 days per week in our office in Oval, London.

What you'll do

Audience growth: own how we reach new audiences with our shows, and be accountable for growing the number of new listeners, viewers and followers. Discovery content: not everyone considers themselves a podcast fan or is willing to commit to a long episode, so develop shoulder content and repeatable formats, including standalone interviews, junkets and host or guest-led formats, that give them an easy way in, without changing the core editorial. Talent appearances and collaborations: find opportunities for our hosts to appear on external shows, and build collaborations between Goalhanger shows and across the wider network. Shows and hosts beyond the feed: working with the PR team and show teams, use our shows and hosts more effectively across PR, live events, television, partnerships and the wider Goalhanger network. Distribution networks: build the distribution networks that introduce our shows to new audiences. Partnerships and affiliates: find and build the partnerships and affiliate relationships that put our shows in front of people who don't know them yet. Paid media: use a small amount of paid media to amplify what is already working, never as the main driver of growth. Social: use social, clips and the moments when a show breaks into the wider conversation to reach new people. Growth moments: spot growth moments early, act on them quickly with every channel pushing in the same direction, create more of them by working with the PR team on press and through partnerships and the wider network, and build a repeatable playbook so each one is maximised as standard. Launches: treat every major new show or members-only series launch as a planned growth moment. One growth strategy: make sure social, partnerships, distribution and brand work as one strategy, with each strengthening the others. Audience insight: use audience insight and performance data to understand which formats and channels bring new people into the Goalhanger ecosystem. Working with Memberships: fill the top of the funnel while the memberships team converts it, sharing a campaign calendar and a clear hand-off. Working across Goalhanger: work closely with Production, Digital & Social, PR, Design, Vertical Leads and senior leadership, so growth content feels distinctive, high quality and connected to the full shows.

What you'll bring

Senior experience growing audiences for a content, media or entertainment brand. A proven record of reaching new audiences through social, partnerships, distribution and affiliates, with paid media as a light supplement rather than the main driver. Experience using paid media sparingly and effectively to amplify activity that is already working. Experience creating discovery content and formats that bring new people to a brand. Experience working with talent, and building appearances and collaborat