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- Tasks: Join our PR & Content team to create engaging content and execute link building strategies.
- Company: Go Up is an award-winning SEO agency known for its innovative digital PR and content strategies.
- Benefits: Competitive salary, learn from industry experts, and work in a collaborative environment.
- Why this job: Develop your marketing skills while working on diverse client campaigns in a supportive team.
- Qualifications: 1-2 years of relevant experience, strong writing skills, and a passion for marketing and PR.
- Other info: Work from our London office three days a week and enjoy a creative, fast-paced atmosphere.
The predicted salary is between 28800 - 43200 £ per year.
Role: Content & PR Executive
Start date: ASAP
Salary: Competitive
Applications close: 17.01.2025
Job Role
Go Up is on the lookout for the next PR and content superstar! Join our award-winning SEO team and learn from the best in the industry.
Successful candidates will join our PR & Content department, which is a union of digital PR specialists and talented copywriters. This is a fantastic opportunity to join a team where you can develop your skills as a multi-skilled marketer, mastering SEO techniques, content strategy, and digital PR.
Within this close-knit team, you’ll work on a range of client campaigns spanning many industries, delivering exceptional results within allocated hours per client. You'll be responsible for developing and executing effective link building strategies via digital PR and creating engaging onsite content to improve our clients' SEO performance.
Responsibilities
- Create compelling and engaging content for a variety of channels, including press releases, blog posts, thought leadership articles, and website content.
- Conduct keyword research and SEO optimise website content accordingly.
- Develop content strategies for both onsite and offsite purposes, bringing new ideas and concepts to the table.
- Build media lists, ensuring alignment with the press release topic or client campaign.
- Distribute press releases and conduct thorough follow-ups.
- Proactively pitch stories and press releases to relevant media contacts.
- Create yearly calendars, such as awareness days, key national events and awards.
- Monitor media coverage, track metrics, and provide regular reports on the impact of our communications efforts.
- Create Google Alerts for relevant keywords based on the client’s industry and stay updated on mentions, trends, and competitor activity that may inform ongoing PR efforts.
- Monitor daily news and media for industry news, trending topics, and relevant developments.
- Cultivate and maintain relationships with journalists and media outlets to secure future coverage.
- Provide constructive feedback on work created by peers.
Desired Skills & Requirements
You must be able to transform the boring into the brilliant, be a master researcher, be able to adapt your tone, and have a keen eye for weeding out grammar and spelling mistakes. Attention to detail is an absolute must.
We’re looking for:
- 1-2 years or more of relevant work experience, working either in-house or agency side (SEO experience a bonus, but not essential).
- Excellent organisation and time management skills.
- Proven ability to write effectively with minimal editing required.
- Excellent communication skills to effectively manage client communication and engage with and persuade journalists.
- Ability to pitch creative ideas effectively to colleagues, clients, and journalists.
- Ability to work proactively and independently, driving projects forward with minimal direction.
- Proven track record of successful deliveries with deadlines.
- Strong interest in marketing and PR.
- Experience using tools like Asana, Ahrefs, Google Drive, Roxhill, ResponseSource, Google Trends, Buzzsumo etc. (not essential, but prior experience is a bonus)
Experience working in a fast-paced environment, small business setting or collaborative newsroom will serve you particularly well in what is a unique digital agency.
Location
Candidates must be eligible to work in the UK and able to work from our office in London every Tuesday, Wednesday, and Thursday.
How to Apply
Please submit your application by the application closing date, Friday, January 17th, 2025.
We look forward to receiving your application and welcoming new talent to our team!
Note: Go Up is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
Content & PR Executive employer: Go Up
Contact Detail:
Go Up Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & PR Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital PR and SEO. Follow industry leaders on social media and engage with their content to stay updated and show your passion for the field.
✨Tip Number 2
Build a portfolio showcasing your best writing samples, including press releases, blog posts, and any other relevant content. This will demonstrate your ability to create compelling narratives and your understanding of different tones.
✨Tip Number 3
Network with professionals in the PR and marketing industry. Attend events, webinars, or workshops to connect with potential colleagues and learn more about the skills that are in demand.
✨Tip Number 4
Research Go Up's previous campaigns and clients. Understanding their work will help you tailor your approach and demonstrate your enthusiasm for joining their team during the interview process.
We think you need these skills to ace Content & PR Executive
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Content & PR Executive position. Tailor your application to highlight how your skills and experiences align with what Go Up is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PR and content creation. Use specific examples from your past experiences to demonstrate your ability to create engaging content and manage client communications effectively.
Showcase Your Writing Skills: Since writing is a key part of this role, include samples of your previous work or links to published articles. Make sure these samples reflect your ability to adapt your tone and style to different audiences.
Highlight Relevant Tools Experience: If you have experience with tools like Asana, Ahrefs, or Google Trends, mention this in your application. Even if it's not essential, showing familiarity with these tools can set you apart from other candidates.
How to prepare for a job interview at Go Up
✨Showcase Your Writing Skills
Since the role involves creating compelling content, be prepared to discuss your writing experience. Bring samples of your work that demonstrate your ability to engage different audiences and adapt your tone.
✨Demonstrate Your SEO Knowledge
Even if SEO experience isn't essential, showing a basic understanding of SEO principles can set you apart. Be ready to discuss any relevant tools you've used, like Ahrefs or Google Trends, and how you've applied them in past roles.
✨Prepare for Creative Pitches
The job requires pitching creative ideas to clients and journalists. Think of a few innovative ideas related to PR campaigns or content strategies that you could present during the interview to showcase your creativity.
✨Highlight Your Organizational Skills
With responsibilities like managing media lists and tracking metrics, strong organizational skills are crucial. Share examples from your previous work where you successfully managed multiple projects or deadlines.
