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For Companies At a Glance
- Tasks: Lead and scale our sales team while driving revenue growth in a fast-paced environment.
- Company: Join Go Swag, a tech-driven company revolutionising corporate gifting.
- Benefits: Competitive salary, equity options, and a high-autonomy role with direct access to leadership.
- Other info: Collaborative culture focused on innovation and personal growth.
- Why this job: Shape the future of a rapidly growing startup and make a real impact.
- Qualifications: Proven sales leadership experience and a passion for building high-performing teams.
The predicted salary is between 70000 - 90000 ÂŁ per year.
About Go Swag
We’re reinventing the corporate gifting industry through technology. Founded by tech entrepreneurs, Go Swag is moving beyond traditional “merch.” We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence. From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end‑to‑end lifecycle—design, production, global storage, and distribution—making branded gifting effortless and borderless.
Why Join Us?
Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
Tech as a Differentiator: We aren’t just a gifting company; we are a tech‑first platform using NextJS, AI, and automation to disrupt a global market.
Sustainability without Compromise: We champion high‑quality, recycled products, moving the industry away from gimmicks and toward long‑lasting impact.
The Role
We are looking for an entrepreneurial Head of Sales to architect and scale our commercial engine. We have achieved massive market pull (99% of our deals are inbound from search ads), have signed with the coolest enterprise logos; our team consistently hits 96%+ of their targets, and there’s still a huge addressable market. Our potential is largely untapped: we don’t have playbooks, outbounding motions, or organised cadences yet. For the right person, this is exciting. We need a hands‑on leader to build the foundation, introduce structure, and scale our reach into new markets. If you love building and coaching teams hands‑on, establishing sales methodologies, and taking a highly successful business to the next level, this is the role for you. This role will be based full time from our Glasgow HQ.
What You’ll Do
Own our revenue targets entirely, using accurate CRM data and pipeline forecasting to guide key business decisions.
Lead, coach, and mentor the Sales team—sharing goals, providing feedback and support, and celebrating wins to help everyone perform at their absolute best.
Turn our untapped potential into revenue by launching our first‑ever outbound sales motion, opening up entirely new markets.
Build out the sales team, attracting and onboarding top‑tier talent who thrive in a fast‑moving, entrepreneurial culture (growing from 7 to 10).
Design and implement our very first sales playbooks, cadences, and frameworks.
Act as our lead closer for high‑value opportunities, stepping into complex negotiations to secure the partnerships that will define our future.
Champion the evolution of our sales pitch and strategy, keeping our narrative sharp, relevant, and persuasive in a competitive global market.
Collaborate closely with our Growth team to align our outreach with broader marketing initiatives, creating a seamless and high‑converting experience for every prospect.
Drive a culture of constant testing and innovation, leading experiments on new sales channels and outreach tactics to unlock new ways of winning.
Who You Are
Proven experience as a sales leader with a track record of managing high‑performing teams to a revenue target.
A builder, with experience within a high‑growth startup or a fast‑paced scale‑up.
A natural closer who is comfortable working on the front line to develop talent and personally secure complex, high‑value deals.
Highly organised and data‑literate, with the ability to turn CRM insights into actionable performance improvements.
A resilient, practical problem‑solver who enjoys building processes from scratch rather than relying on a pre‑existing manual.
Excellent communication skills, capable of building strong internal partnerships and delivering a compelling narrative to prospective clients.
Growth Mindset Over Checklists: We’re looking for impact, not just a perfect CV. If you’re excited about this role but don’t check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.
What You Can Expect
A high‑autonomy role with direct access to our founders and broader leadership team.
The opportunity to build a world‑class sales function and play a pivotal role in the future of Go Swag.
A collaborative, supportive team environment where your contributions have a direct, visible impact.
A competitive compensation package, including a variable component and equity.
Join a 30‑person startup experiencing hypergrowth on the path to an exit, and shape the commercial legacy of a rapidly scaling business.
Application Process
Initial call with the Talent Lead: an informal call to discuss the role and your relevant skillset.
Interview with the Chief of Staff: you’ll have a chance to discuss your experience in more detail.
Interview with the CCO (line manager) + Chief of Staff: you’ll have a chance to showcase your skills through a presentation with Q&A.
Final interview: you'll have the opportunity to meet executive and board level members.
Head of Sales B2B in London employer: Go Swag
Contact Detail:
Go Swag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales B2B in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research Go Swag and understand their mission and values. Think about how your experience aligns with their goals, especially in tech and sustainability. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You’ll want to articulate your sales strategies and successes clearly. Be ready to discuss how you can help Go Swag scale their sales team and tap into new markets. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note to express your appreciation for the opportunity. It’s a simple gesture that can set you apart from other candidates and keep you fresh in their minds.
We think you need these skills to ace Head of Sales B2B in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to get a sense of who you are beyond just your CV. Share your passion for sales and how you can contribute to our mission at Go Swag.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience and skills that align with the Head of Sales role. Show us how your background in high-growth startups or managing teams can help us scale our commercial engine.
Showcase Your Achievements: Don’t hold back on sharing your successes! Use specific examples to demonstrate how you've hit revenue targets or built effective sales strategies in the past. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Go Swag
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your ability to manage revenue targets. Brush up on your past sales figures and be ready to discuss how you've used CRM data to drive decisions. This shows you’re not just a people person but also data-driven.
✨Showcase Your Leadership Style
Prepare to talk about your experience in coaching and mentoring sales teams. Think of specific examples where you’ve helped team members achieve their goals. This role is all about building a high-performing team, so let your leadership skills shine!
✨Be Ready to Innovate
Go Swag is looking for someone who can turn untapped potential into revenue. Come prepared with ideas for launching outbound sales motions or new sales channels. Show them you’re not afraid to think outside the box and lead experiments.
✨Craft Your Sales Narrative
Since you’ll be evolving the sales pitch, practice articulating Go Swag’s unique value proposition. Be clear on how technology differentiates them in the market. A compelling narrative will help you connect with prospects and demonstrate your understanding of the brand.