Head of Sales B2B

About Go Swag

We’re reinventing the corporate gifting industry through technology. Founded by tech entrepreneurs, Go Swag is moving beyond traditional “merch.” We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence. From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end‑to‑end lifecycle—design, production, global storage, and distribution—making branded gifting effortless and borderless.

Why Join Us?

• Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
• Tech as a Differentiator: We aren’t just a gifting company; we are a tech‑first platform using NextJS, AI, and automation to disrupt a global market.
• Sustainability without Compromise: We champion high‑quality, recycled products, moving the industry away from gimmicks and toward long‑lasting impact.

The Role

We are looking for an entrepreneurial Head of Sales to architect and scale our commercial engine. We have achieved massive market pull (99% of our deals are inbound from search ads), have signed with the coolest enterprise logos; our team consistently hits 96%+ of their targets, and there’s still a huge addressable market. Our potential is largely untapped: we don’t have playbooks, outbounding motions, or organised cadences yet. For the right person, this is exciting. We need a hands‑on leader to build the foundation, introduce structure, and scale our reach into new markets. If you love building and coaching teams hands‑on, establishing sales methodologies, and taking a highly successful business to the next level, this is the role for you.

This role will be based full time from our Glasgow HQ.

What You’ll Do

• Own our revenue targets entirely, using accurate CRM data and pipeline forecasting to guide key business decisions.
• Lead, coach, and mentor the Sales team—sharing goals, providing feedback and support, and celebrating wins to help everyone perform at their absolute best.
• Turn our untapped potential into revenue by launching our first‑ever outbound sales motion, opening up entirely new markets.
• Build out the sales team, attracting and onboarding top‑tier talent who thrive in a fast‑moving, entrepreneurial culture (growing from 7 to 10).
• Design and implement our very first sales playbooks, cadences, and frameworks.
• Act as our lead closer for high‑value opportunities, stepping into complex negotiations to secure the partnerships that will define our future.
• Champion the evolution of our sales pitch and strategy, keeping our narrative sharp, relevant, and persuasive in a competitive global market.
• Collaborate closely with our Growth team to align our outreach with broader marketing initiatives, creating a seamless and high‑converting experience for every prospect.
• Drive a culture of constant testing and innovation, leading experiments on new sales channels and outreach tactics to unlock new ways of winning.

Who You Are

• Proven experience as a sales leader with a track record of managing high‑performing teams to a revenue target.
• A builder, with experience within a high‑growth startup or a fast‑paced scale‑up.
• A natural closer who is comfortable working on the front line to develop talent and personally secure complex, high‑value deals.
• Highly organised and data‑literate, with the ability to turn CRM insights into actionable performance improvements.
• A resilient, practical problem‑solver who enjoys building processes from scratch rather than relying on a pre‑existing manual.
• Excellent communication skills, capable of building strong internal partnerships and delivering a compelling narrative to prospective clients.

Growth Mindset Over Checklists

We’re looking for impact, not just a perfect CV. If you’re excited about this role but don’t check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.

What You Can Expect

• A high‑autonomy role with direct access to our founders and broader leadership team.
• The opportunity to build a world‑class sales function and play a pivotal role in the future of Go Swag.
• A collaborative, supportive team environment where your contributions have a direct, visible impact.
• A competitive compensation package, including a variable component and equity.
• Join a 30‑person startup experiencing hypergrowth on the path to an exit, and shape the commercial legacy of a rapidly scaling business.

Application Process

• Initial call with the Talent Lead: an informal call to discuss the role and your relevant skillset.
• Interview with the Chief of Staff: you’ll have a chance to discuss your experience in more detail.
• Interview with the CCO (line manager) + Chief of Staff: you’ll have a chance to showcase your skills through a presentation with Q&A.
• Final interview: you’ll have the opportunity to meet executive and board level members.