Head of Sales in Glasgow

About Go Swag 🚀 We’re reinventing the corporate gifting industry through technology. Founded by tech entrepreneurs, Go Swag is moving beyond traditional "merch." We believe that software, AI, and smart automation can completely transform how the world’s biggest brands celebrate, reward, and build relationships. While the rest of the industry has been slow to change, we are building a future where technology powers personalisation at scale and operational excellence. From onboarding packs for new hires to global event giveaways, we deliver sustainable, premium merchandise that recipients actually love and use for years. We handle the entire end‑to‑end lifecycle—design, production, global storage, and distribution—to make branded gifting effortless and borderless.

Why join us?

• Elite Client Base: We are trusted by the most influential companies on the planet, including Meta, Intel, Unilever, ElevenLabs, and Lovable.
• Tech as a Differentiator: We aren’t just a gifting company; we are a tech‑first platform using NextJS, AI, and automation to disrupt a global market.
• Sustainability without Compromise: We champion high‑quality, recycled products, moving the industry away from gimmicks and toward long‑lasting impact.

The Role

We are looking for a Head of Sales to lead our commercial team and drive our next stage of growth. This is a role for a leader who thrives getting into the weeds, working alongside the team to win new business and hit ambitious targets. You will be responsible for the day‑to‑day running of the sales floor, ensuring our team is coached, motivated, and equipped to deliver every time they speak to a potential client.

What You’ll Do

• Own our revenue targets by managing the end‑to‑end sales process and ensuring we consistently hit—and exceed—our goals.
• Lead, coach, and mentor the Sales team—sharing goals, feedback, and support to help everyone perform at their absolute best.
• Build and scale the team, onboarding top‑tier sales talent who’ll thrive in our fast‑moving culture.
• Take charge of our sales operations, ensuring our CRM is a source of truth, our pipeline is clean, and our forecasting is precise enough to guide key business decisions.
• Act as our lead closer for high‑value opportunities, stepping into complex negotiations to secure the partnerships that will define our future.
• Champion the evolution of our sales pitch and strategy, keeping our narrative sharp, relevant, and persuasive in a competitive global market.
• Collaborate closely with our Growth team to align our outreach with broader marketing initiatives, creating a seamless and high‑converting experience for every prospect.
• Drive a culture of constant testing and innovation, leading experiments on new sales channels and outreach tactics to unlock new ways of winning.

Who You Are

• Proven experience as a sales leader with a track record of managing high‑performing teams.
• Experience within a high‑growth startup or a fast‑paced scale‑up is a huge plus.
• A natural closer who is comfortable working on the front line to develop talent and personally secure complex, high‑value deals.
• Highly organised and data‑literate, with the ability to turn CRM insights into actionable performance improvements.
• A resilient, practical problem‑solver who enjoys building processes from scratch rather than relying on a pre‑existing manual.
• Excellent communication skills, capable of building strong internal partnerships and delivering a compelling narrative to prospective clients.

Growth Mindset Over Checklists: We’re looking for impact, not just a perfect cv. If you’re excited about this role but don’t check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.

What You Can Expect

• A high‑autonomy role with direct access to our founders and broader leadership team.
• The opportunity to shape the commercial strategy and infrastructure of a rapidly growing company.
• A collaborative, supportive team environment where your contributions have a direct, visible impact.
• A competitive compensation package, including a variable component and equity.
• The chance to build a world‑class sales function and play a pivotal role in the future of Go Swag.

Application process

• Initial call with the Talent Lead: an informal call to discuss the role and your relevant skillset.
• Interview with the Chief of Staff: you’ll have a chance to discuss your experience in more detail.
• Interview with the CCO (line manager) + Chief of Staff: you’ll have a chance to showcase your skills through a presentation with Q&A.
• Final interview: you’ll have the opportunity to meet executive and board level members.

Benefits

• Enjoy 30 days’ annual leave (inclusive of bank holidays), including a company‑wide Christmas closure.
• This role includes an equity package, ensuring you have a real stake in the company’s success as we scale toward our next major milestones.
• You’ll receive a high‑spec MacBook (Pro/Air) tailored to your specific role.
• We offer enhanced parental leave, offering 12 weeks’ full pay for primary caregivers and 4 weeks’ full pay for secondary caregivers.
• As an early hire in a scaling team, you won’t just follow a playbook, you’ll help write it.
• You’ll join a flat structure where you’re encouraged to act like an owner, with the unique opportunity to influence your own career path.
• You’ll get the full Go Swag experience: premium, sustainable curated gift packs to celebrate your own milestones.