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For Companies At a Glance
- Tasks: Drive growth experiments and optimise conversion rates to boost revenue.
- Company: Fast-growing B2B startup in Glasgow focused on quality and sustainability.
- Benefits: High autonomy, direct access to leadership, and a budget to manage.
- Why this job: Make a real impact by building systems that drive sustainable growth.
- Qualifications: 5+ years in growth or demand generation with strong analytical skills.
- Other info: Exciting opportunity to scale quickly in a dynamic environment.
The predicted salary is between 50000 - 60000 £ per year.
About Go Swag
We build and manage global gifting programs for enterprise brands. From onboarding packs to massive event giveaways, we deliver sustainable, premium merchandise that people actually use and love. We handle everything - design, production, global storage, and distribution - making branded merchandise effortless and borderless. We’re a fast-growing team in Glasgow with a sharp focus on quality and a belief that the details matter.
The Role
We’re looking for a Growth Lead to own the levers and drive compounding, sustainable revenue. This is a high-impact, hands-on role. You won’t just manage a budget; you will build the team, the infrastructure, and the playbook for our GTM motion. We’re looking for an operator who is excited to turn experiments into repeatable systems.
What You’ll Be Doing
- Own and scale growth experiments across paid, organic, content, and outbound.
- Lead conversion rate optimisation across the entire funnel, using data to improve every touchpoint.
- Design positioning, messaging, and top-of-funnel strategy.
- Partner with founders and GTM leadership to embed Growth framework.
- Define the frameworks and playbooks for how we measure success. You’ll connect growth experiments directly to revenue confidence and long-term margin protection.
What We’re Looking For
- 5+ years experience in growth, GTM or demand generation within high-growth B2B.
- A track record of owning and delivering complex projects end-to-end.
- Strong analytical mindset and capable with analytic tools.
- Clear communicator with a bias for action.
- Bias for data and a native familiarity with HubSpot and the modern GTM stack.
- Hands-on operator who can balance strategic thinking with execution.
- Data-driven mindset with the ability to turn insight into clear, actionable next steps.
What You Can Expect
- A high-autonomy role with direct access to founders and leadership.
- A product with clear demand and customers hungry for better solutions.
- Fast sales cycles, a budget to own, and room to scale quickly.
Growth Lead - B2B Startup (Glasgow- Hybrid) employer: Go Swag
Contact Detail:
Go Swag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead - B2B Startup (Glasgow- Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Growth Lead role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past growth experiments and successes. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into Go Swag's mission and values. Be ready to discuss how your analytical mindset and data-driven approach can directly contribute to their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the team at Go Swag.
We think you need these skills to ace Growth Lead - B2B Startup (Glasgow- Hybrid)
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth and B2B startups shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about driving sustainable revenue and scaling growth experiments.
Be Data-Driven: Since we’re all about using data to improve every touchpoint, make sure to highlight your analytical skills. Share specific examples of how you've used data in past roles to optimise conversion rates or drive successful projects. Numbers speak louder than words!
Tailor Your Messaging: Just like we design positioning and messaging for our clients, you should tailor your application to us. Use the language from the job description and connect your experience directly to what we’re looking for. This shows you’ve done your homework and understand our needs.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Go Swag
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics relevant to B2B startups. Be ready to discuss how you've used data to drive decisions in your previous roles. This shows you understand the importance of analytics in scaling growth.
✨Showcase Your Project Management Skills
Prepare examples of complex projects you've managed from start to finish. Highlight your ability to lead teams and deliver results. This will demonstrate that you can handle the high-impact responsibilities of the Growth Lead role.
✨Communicate Clearly and Confidently
Practice articulating your ideas clearly. Since the role requires strong communication skills, being able to convey your thoughts effectively will set you apart. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Familiarise Yourself with HubSpot and GTM Strategies
Since familiarity with HubSpot and modern GTM stacks is crucial, make sure you can discuss your experience with these tools. If you have specific examples of how you've used them to optimise growth, be ready to share!