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For Companies At a Glance
- Tasks: Lead digital campaign execution across Paid Social, Programmatic, Paid Search, and Retail Media.
- Company: Join T&Pm, a global creative agency backed by WPP and GroupM, driving brand growth with AI.
- Benefits: Enjoy a dynamic work environment with opportunities for career progression and collaboration.
- Why this job: Be at the forefront of digital innovation, shaping strategies that elevate brand performance.
- Qualifications: Must have extensive digital activation experience and strong project management skills.
- Other info: T&Pm values diversity and inclusivity, fostering a collaborative and energetic workplace.
The predicted salary is between 54000 - 84000 £ per year.
GoStore Greater London, England, United Kingdom
Performance Activation Director
Location: London, Manchester, Athens
Reporting to: Performance Business Director
Who Are We?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Backed by WPP and GroupM, it spans four continents with 45 offices and over $1.2 billion in billings globally. T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience, and technology specialists to optimize business outcomes fueled by the latest innovations in AI.
The Role
The Performance Activation Director will serve as the senior activation role within their business unit, accountable for campaign execution across all major platforms within Paid Social, Programmatic, Paid Search, and Retail Media.
Individuals in this role possess deep digital activation experience and a drive to elevate campaign delivery through sophisticated activation strategies and a Performance Mindset.
Key Responsibilities
- Accountable for supporting the Planning department by providing data, insights, and previous learnings to create best-in-class media planning tactics.
- Ensure the best-in-class Digital execution process is developed and implemented across your client portfolio.
- Oversee cross-channel approaches, using data to inform optimization strategies and improve account performance.
- Complete and update incremental test & learn frameworks across all clients.
- Deliver high-quality analyses and reports for all in and post-campaign activities.
- Ensure full adoption of proprietary and third-party tools for execution, tracking, optimization, management, and analytics.
- Work closely with key Media partners on product developments and account growth opportunities.
- Build relationships with senior media and technology partners to ensure technology is at the forefront.
- Create benchmarks across all platforms to inform campaign measurement.
- Develop the Business Unit’s Activation team with clear roles & responsibilities.
- Create career progression objectives for the Business Unit’s Activation members.
- Assist with new business support and submissions when required.
- Ensure financial accuracy through the planning & buying process, ensuring timely and accurate billing.
Skills And Experience
- Best-in-class knowledge and experience of activating campaigns across digital channels.
- Ensure certifications across all activation platforms are completed and up-to-date.
- Extensive experience in client servicing.
- Track record of line management and team development.
- Strong project management skills.
- Ability to delegate and empower people.
- Collaborative working style with internal and external stakeholders.
- Energetic, pioneering, and honest leadership style.
- Strong organizational skills and attention to detail.
- A Performance Mindset and curiosity to embrace change.
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Seniority level
Director
Employment type
Full-time
Job function
Research, Analyst, and Information Technology
Industries
Mobile Computing Software Products
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Performance Activation Director employer: Go Store
Contact Detail:
Go Store Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Activation Director
✨Tip Number 1
Make sure to showcase your deep digital activation experience during the interview. Prepare specific examples of successful campaigns you've managed, especially those that involved Paid Social, Programmatic, and Paid Search.
✨Tip Number 2
Familiarize yourself with T&Pm's approach to AI in campaign execution. Being able to discuss how you can leverage AI tools to optimize performance will set you apart from other candidates.
✨Tip Number 3
Highlight your collaborative working style by preparing to discuss how you've successfully worked with cross-functional teams in the past. This is crucial for building relationships with media and technology partners.
✨Tip Number 4
Demonstrate your project management skills by discussing how you've effectively delegated tasks and empowered team members in previous roles. This will show your leadership capabilities and fit for the role.
We think you need these skills to ace Performance Activation Director
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Performance Activation Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Highlight Relevant Experience: In your CV and cover letter, emphasize your best-in-class knowledge of activating campaigns across digital channels. Provide specific examples of past successes in client servicing and team development.
Showcase Your Leadership Style: Since the role requires strong leadership skills, describe your energetic and honest leadership style. Include examples of how you've empowered your team and collaborated with stakeholders.
Tailor Your Application: Customize your application materials to reflect the values and mission of T&Pm. Mention your curiosity to embrace change and how you can contribute to their focus on AI and innovative strategies.
How to prepare for a job interview at Go Store
✨Showcase Your Digital Activation Expertise
Be prepared to discuss your previous experiences in activating campaigns across digital channels. Highlight specific examples where you successfully implemented strategies that improved campaign performance.
✨Demonstrate Your Analytical Skills
Since the role involves delivering high-quality analyses and reports, come equipped with examples of how you've used data to inform optimization strategies. Discuss any frameworks you've developed for testing and learning.
✨Emphasize Collaboration and Leadership
The Performance Activation Director role requires strong collaboration with internal and external stakeholders. Share instances where you've successfully led teams or projects, focusing on your ability to delegate and empower others.
✨Prepare for Questions on AI Integration
Given T&Pm's focus on harnessing AI, be ready to discuss how you've utilized technology in your previous roles. Talk about any experience you have with proprietary tools for execution, tracking, and analytics.
