At a Glance
- Tasks: Lead creative marketing strategies and design impactful brand materials for a global packaging leader.
- Company: Join Go-Pak UK Ltd, a fast-growing manufacturer in the disposable catering supplies sector.
- Benefits: Enjoy career growth, competitive salary, and opportunities for international travel.
- Other info: Be part of a vibrant team driving sustainability and innovation in packaging.
- Why this job: Make your mark in a dynamic role that blends creativity with strategic marketing.
- Qualifications: 3-5 years in marketing with strong design skills and project management experience.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The position offers a great career development opportunity within the packaging industry, working for one of the world’s leading manufacturers SCGP in Paper and Plastic manufacturing. Go-Pak UK Ltd is a specialist manufacturer and importer of disposable catering supplies for the Food Service, Retail and Cash and Carry sectors. The company has had a 45% CAGR over the last 10 years. Go-Pak is seeing consistent growth in the UK and considerable growth internationally.
The Senior Marketing Executive & Designer is a pivotal, dual-focus role responsible for the creative conception and physical execution of our brand across all trade touchpoints. While maintaining a grasp on digital platforms, this role elevates our traditional marketing engine—leading the design of marketing literature, managing PR agency relationships, and spearheading high-impact trade show activations. You will be responsible for the creative voice, ensuring brand consistency and excellence internally and externally.
Responsibilities
- Marketing Calendar & Communications: Contribute to the annual marketing calendar, supporting initiatives, campaigns, and content delivery for our operating markets. This includes preparing monthly reports (EOM), writing copy for external communications etc.
- Trade Marketing & Joint Business Planning: Collaborate closely with the Sales team to build and activate Joint Business Plans (JBPs) with key customers to drive long-term growth and market share.
- Product Development Collaboration: Work in close partnership with the Product Development Manager to ensure marketing strategies and creative assets align with new product innovations and technical specifications. Use insights to influence decision on the next generation of products.
- Creative Design & Asset Production: Take full ownership of the Design request process and tracker. Manage end-to-end conception, design, and artwork coordination for all marketing materials, including brochures, catalogues, and promotional flyers.
- PR & Communications Management: Work alongside the Group Marketing Manager and act as a point of contact for external PR agency to ensure consistent brand messaging and maximise editorial coverage in trade publications.
- Trade Show & Event Leadership: Lead the strategic planning and physical execution of trade shows (international travels may be required) including stand design, build coordination, and marketing assets.
- Brand Guardianship: Ensure the consistent and professional application of Go-Pak's verbal and visual branding across all traditional and digital channels.
- Insights, Analytics & Reporting: Coordinate market research and competitor analysis specific to our key operating markets and prepare monthly performance reports.
- Multimedia Management: Oversee and improve the management of professional photography and videography to maintain a premium visual asset library for the group. Ensure our Marketing literature is kept up to date.
- Sustainability Awareness: Support the integration of sustainability principles into marketing activities.
- Ad-hoc Duties & Travel: Undertake occasional domestic & international travel and other ad-hoc duties as requested by the Group Marketing Manager or Senior Leadership Team.
Qualifications
- Experience: 3-5 years of experience in a Marketing role with a heavy focus on creative execution and traditional marketing. (must)
- Design Skills: Advanced proficiency in design software to coordinate professional artwork for both print and digital media. (must)
- Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines. (must)
- Commercial acumen: (must)
- International exposure: Familiarity working for an international business across different countries and time zones (desired)
Profile
- Ability to work autonomously
- Strong communication skills across a multitude of internal and external audiences
- Content creation (writing, creation, proofreading)
- Project management skills (multiple projects and to deadlines)
- Analytical skills
- Ability to think creatively and innovatively
Senior Marketing & Design Executive in Yate employer: Go-Pak Group
Go-Pak UK Ltd is an exceptional employer, offering a dynamic work environment that fosters creativity and innovation within the packaging industry. With a strong focus on employee growth and development, the company provides ample opportunities for career advancement while maintaining a supportive culture that values collaboration and sustainability. Located in a thriving market, Go-Pak's commitment to excellence and consistent international growth makes it an attractive place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing & Design Executive in Yate
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Show off your creative flair! When you get the chance to meet potential employers, bring along a portfolio of your best work. We want to see how you can elevate their brand with your design skills.
✨Tip Number 3
Prepare for interviews by researching the company inside and out. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. We love candidates who come in with fresh ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always on the lookout for passionate individuals who can help us shine in the packaging industry.
We think you need these skills to ace Senior Marketing & Design Executive in Yate
Some tips for your application 🫡
Show Off Your Creative Side:As a Senior Marketing & Design Executive, creativity is key! Make sure your application reflects your design skills and innovative thinking. Use visuals or examples of your past work to really stand out.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to highlight your experience in traditional marketing and project management, as these are crucial for this role. We want to see how you can contribute to our growth!
Be Clear and Concise:When writing your application, keep it clear and to the point. Highlight your relevant experience and skills without rambling. We appreciate straightforward communication, especially when it comes to marketing!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Go-Pak Group
✨Know Your Stuff
Before the interview, dive deep into Go-Pak's products and their market position. Familiarise yourself with their recent campaigns and any trade shows they've participated in. This will not only show your genuine interest but also help you discuss how your skills can contribute to their ongoing success.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best design work and marketing campaigns. Be ready to discuss the thought process behind each piece and how it aligns with brand messaging. This is your chance to demonstrate your creative execution skills and how they can elevate Go-Pak's brand.
✨Be a Team Player
Since collaboration is key in this role, think of examples where you've successfully worked with sales teams or product managers. Highlight your experience in joint business planning and how you’ve contributed to successful marketing strategies through teamwork.
✨Ask Insightful Questions
Prepare thoughtful questions about Go-Pak's future marketing initiatives, sustainability efforts, or how they measure the success of their campaigns. This shows you're not just interested in the role but are also thinking about how to drive long-term growth for the company.
