At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join JD Sports, the nation's favourite outdoor retailer with a passion for the outdoors.
- Benefits: Competitive salary, dynamic team environment, and opportunities for personal growth.
- Other info: Collaborate with a creative team and enjoy a vibrant workplace culture.
- Why this job: Make an impact in outdoor marketing while sharing your love for adventure.
- Qualifications: Strong writing skills, experience in marketing, and a passion for outdoor activities.
The predicted salary is between 30000 - 40000 € per year.
At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed!
Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!
Location: Bury
Responsible to: Brand Marketing Lead
Role Overview
Supporting in the delivery of the marketing plans for the clothing and footwear partner brands. Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels. Supporting in the development of the JD Outdoor content strategy.
Key Responsibilities
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans.
- Contributing to fascia content calendars that align with the campaign planning calendar (season campaigns, product launches, etc) in line with the content strategy.
- Working with the in-house videographer and social team to produce video content to support the content strategy and partner brand marketing plans.
- Planning and attending shoots to create video content across all JD Outdoor channels.
- Briefing in brand pages, e-mails and website banners to the design team for the clothing and footwear partner brands.
- Producing SEO-rich blog content and expert advice guides.
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans.
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges - ensuring their messages are delivered across all relevant channels.
- Communicating campaigns & results.
Role Objectives
- Campaigns are delivered on time and within budget.
- KPIS for content views and engagement are achieved.
This role requires working alongside:
- The Brand & Content Marketing Manager
- The content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Retail ops / store teams
Skills & Experience
- An excellent writer, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately.
- Experience with blog building tools, such as Wordpress, with basic HTML skills.
- Experience of selling product through marketing and/or retail sales.
- Knowledge and understanding of what makes a good customer experience.
- Experience of social media and broader marketing.
- Experience of developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders from across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for the outdoors and outdoors products (advantageous).
Brand Marketing Executive in Bury employer: Go Outdoors
At GO Outdoors, we pride ourselves on being an exceptional employer that fosters a vibrant work culture rooted in our core values of teamwork, responsibility, passion, and integrity. Located in the heart of Bury, our head office offers employees the chance to engage in meaningful work that inspires outdoor adventures while benefiting from professional growth opportunities, a collaborative environment, and a commitment to employee well-being. Join us to be part of a passionate team dedicated to making a positive impact in the outdoor retail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in Bury
✨Tip Number 1
Get to know the company inside out! Research JD Sports and GO Outdoors, their values, and what they stand for. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and having your own ready. Think about how your skills align with the role of Brand Marketing Executive and be ready to share examples of your past work.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Brand Marketing Executive in Bury
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for the outdoors shine through! We want to see how your enthusiasm aligns with our mission to inspire everyone for life outdoors. Share personal experiences that highlight your connection to outdoor activities.
Tailor Your Content:Make sure your application reflects the specific skills and experiences mentioned in the job description. We’re looking for someone who can create engaging content, so showcase your writing prowess and any relevant marketing experience you have!
Be Creative:Don’t be afraid to let your creativity flow in your application. Whether it’s through your writing style or the way you present your experiences, we appreciate a unique approach. Remember, we’re all about passion and innovation here at StudySmarter!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our unbeatable team!
How to prepare for a job interview at Go Outdoors
✨Know Your Outdoor Stuff
Make sure you brush up on your knowledge of outdoor activities and products. Being able to discuss your personal experiences with hiking, camping, or any outdoor sports will show your passion and align with the company's values.
✨Showcase Your Writing Skills
Since the role requires excellent writing abilities, prepare a few examples of your creative copy. Bring along blog posts or marketing content you've created that demonstrate your persuasive writing style and ability to engage an audience.
✨Familiarise Yourself with Content Strategy
Understand the basics of content strategy and how it applies to brand marketing. Be ready to discuss how you would contribute to content calendars and campaign planning, as well as how you can use analytics to improve performance.
✨Be Ready to Collaborate
This role involves working with various teams, so be prepared to talk about your experience in collaborative projects. Share examples of how you've successfully worked with others to achieve common goals, especially in a marketing context.
