Store Colleague

At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team’ we are stronger together, ‘Responsibility’ we take ownership, ‘Passion’ we believe in what we do and ‘Integrity’ we do the right thing. Clear values which help us to fulfil our mission to be ‘the nation’s favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

Role overview

We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With affluent opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.

Responsibilities

Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme. Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add‑on sales. Maintain high visual and merchandising standards by ensuring the shop floor is clean, well‑stocked, and displays are organized according to brand guidelines. Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines. Process sales transactions, including cash handling and card payments accurately. Upsell and cross‑sell products to maximise sales opportunities. Maintain stock levels on the shop floor and ensure shelves are well‑organized and appealing. Address and resolve customer queries in a professional manner. Work closely with other sales assistants and team members to achieve store targets.

Role objectives and KPIs

Contribute to achieving or exceeding the store’s monthly sales target. Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT. Achieve upselling or cross‑selling targets. Maintain a high Net Promotor Score. Ensure all stock on the shop floor is fully replenished.

Skills and Experience

A positive attitude towards a fast‑paced, customer focused retail environment. An ability to enthusiastically look at a challenge as an opportunity to develop yourself; your career and learn new skills. Confident interpersonal and communication skills who thrives in social situations through engagement with customers. Flexibility to work various shifts, including weekends and holidays, based on store needs.

Benefits

• Company discount of 25% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)
• Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health)
• Access to counseling services, digital health and well‑being advice through our benefits platform (TELUS Health)
• Health cash plans
• Wide range of internal development courses to support personal and professional development throughout your career journey with the Group
• Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognised qualifications (England Only)
• Discounted gym memberships at JD Gyms
• Access to colleague networks, to share lived experiences and support initiatives that drive positive change
• Opportunities to volunteer and contribute to JD Foundation
• Employer engagement forums to help influence positive change
• Incremental Holiday Allowance

Seniority level

Entry level

Employment type

Full‑time

Job function

Sales and Business Development

Industries

Retail