At a Glance
- Tasks: Lead a vibrant store team, driving sales and creating an amazing customer experience.
- Company: GO Outdoors, a passionate brand dedicated to outdoor culture and teamwork.
- Benefits: Enjoy staff discounts, gym memberships, and personal development opportunities.
- Other info: Join a diverse team where every voice is valued and empowered.
- Why this job: Be a dynamic leader in a fast-paced environment while inspiring your team.
- Qualifications: Retail management experience and a passion for the outdoors are essential.
The predicted salary is between 25000 - 31200 £ per year.
At GO Outdoors we are passionate about the outdoors and culture a positive environment for all.
As a Store Manager you will take full ownership of your store’s performance, culture, and daily execution.
You will lead from the front – setting expectations, inspiring your team, and driving strong commercial results through confident decision‑making and a deep understanding of the GO Outdoors customer.
You create a high‑energy environment where colleagues develop, standards remain consistently high, and customers receive a great in‑store experience.
Key Responsibilities
- Lead the store with energy, visibility, and confidence – driving strong performance across sales, service and operational execution.
- Inspire and motivate the team on the shop floor, creating a high‑impact GO Outdoors experience that converts customer demand into commercial success.
- Use real‑time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
- Maintain GO Outdoors’ high operational and visual standards – ensuring product availability, clear merchandising and a safe, compliant environment.
- Develop and grow talent within the store, providing coaching, structured feedback and clear progression pathways to build future leaders.
Skills & Experience Required
- Proven experience in retail management and the ability to lead and motivate teams in a fast‑moving, high‑energy environment.
- Dynamic, confident leader who can drive a performance‑focused culture and inspire colleagues at every level.
- Commercially sharp with strong capability in interpreting performance data, product trends and customer behaviour.
- Excellent communication and interpersonal skills, supporting strong teamwork, engagement and professional customer interactions.
- Demonstrated success in delivering strong sales results and maintaining high operational standards.
Desirable Attributes
- Passionate about retail and the outdoors, with a strong connection to the GO Outdoors brand.
- Proactive, solution‑driven leader who thrives in a fast‑paced, evolving retail environment.
- Hands‑on and highly visible on the shop floor, leading by example across all areas of the store.
- Resilient, adaptable and composed during busy trading periods and peak seasons.
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected and empowered.
We celebrate the diversity of our teams and strive to ensure that all colleagues – regardless of background, identity or lived experience – can thrive and contribute meaningfully.
What We Offer
- Incremental holiday allowance.
- Staff discount on qualifying purchases across Group retail stores and online.
- Exclusive colleague bike discount scheme.
- Discounted gym membership.
- Personal development opportunities to learn and develop at work.
- Access to apprenticeships and accredited qualifications.
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Store Manager in Southampton employer: GO Outdoors LTD
At GO Outdoors, we pride ourselves on being an excellent employer, offering a vibrant work culture that values teamwork and personal growth. As a Supervisor, you'll enjoy benefits such as a staff discount, incremental holiday allowance, and opportunities for professional development, all while working in a dynamic retail environment that celebrates diversity and empowers every colleague to thrive.
