Digital Trading Executive

Role Overview

Working with the Digital Trading Lead to ensure commercial targets are met, for sales, GPV and EBIT. Executing a trading and on-site merchandising plan in line with the fascia strategy which drives conversion and ATV.

Responsibilities

• Review the website content & customer journey to ensure relevancy across all devices.
• Constantly review the navigation and structure of all channels looking for ways to improve conversion rates.
• Review the seasons trading, looking for opportunities to drive sales, through new brands and ranges.
• Regular website walk-throughs across all devices.
• Continually review merchandising of onsite searches, navigation and listing pages, implementing actions to maximise trade.
• Monitor sales to identify fast sellers and act as required to maximise sales.
• Drive best practices in on-site visual merchandising to create a logical and inspiring shopping experience.
• Ensure site is updated for retail stores.
• Be aware of what competitors are doing, looking for new trends and developments.
• Testing & tracking promotional mechanics.
• Review previous week’s performance and propose and agree actions for the week.
• Review daily sales identifying areas of weakness, proposing, and taking action to increase sales and ensuring optimal stock availability at all times.
• Tracking, reporting and recommending solutions for slow sellers.
• Suggesting markdown and promotional events in line with brand strategy and tracking performance and reporting on successes and missed opportunities.
• Working with the commercial team to drive order fulfilment from Digital warehouses.
• Working with digital performance teams to ensure campaigns are consistent and successful.
• Work with Marketing to support 3rd party brand campaign execution.
• Manage the key website metrics across each financial period to ensure all targets are met.
• Support and share learnings with the wider team.
• Work closely with all teams across Digital Marketing, CRM, Content, Social and Copywriting.
• Create strong relationships with the Marketing function.

Role Objectives and KPIs

• Drive trading to agreed plans.
• Implement and apply good practice.
• Build skills & development from working with the wider trading team.
• Build strong relationships with B&M team.
• Identify opportunities.
• Identify threats and look to resolve.

Core Competencies

• Relating and Networking.
• Persuading and influencing.
• Writing and Reporting.
• Analysing.
• Learning and Researching.
• Planning and Organising.

Skills and Experience

• Experience working within a Trading function.
• Confident working with datasets and various reporting tools (e.g. Excel, Power BI, Google Analytics, etc).
• A working understanding of other areas of an ecommerce business including Merchandising, Content, and performance marketing.
• Self-motivated, able to deliver work to a high standard within a deadline.
• Good organisation and time-management skills.
• Exceptional interpersonal skills and good team player.
• Trading Calendar.
• Profit & loss Understanding.
• Launch Management.
• Sales Analysis.
• Cross function coordination.
• Marketing Channel Coordination.
• Experience on core reporting tools (Power BI, GA, Grafana).
• Wider market knowledge (key Periods, Competitors).
• Good Excel & PowerPoint skills.

Training Requirements

• Wider channel knowledge.
• Cross Departmental relationships.
• Comm skills 1 and 2.
• Time Management.
• Managing Conflict.
• Training.
• Assist with PDP Reviews.