Senior Paid Media Executive in Bury

At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed!

Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

Paid Media Senior Executive JD Outdoors overview: JD Outdoors is the outdoor retail division of JD Group, bringing together a portfolio of specialist brands that equip customers for activities ranging from casual countryside walks to technical mountain expeditions. Its key fascias include GO Outdoors, which focuses on value-led innovation for activities such as camping, walking, cycling, fishing, and horse riding; Blacks, known for technical outdoor apparel and equipment from premium brands like Berghaus and Rab; Millets, a value focused outdoor retailer serving casual outdoor customers with a wide range of recreational gear and exclusive brands such as Peter Storm and Eurohike and Naylors, providing equestrian and country lifestyle products.

Together, these brands give JD a strong multichannel presence across the UK outdoor market and serve a broad customer base from families to serious adventurers. We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All employees are highly skilled, self-motivated and in constant pursuit of perfection. Opportunities to progress arise quickly for those people with the right qualities and ambition. We encourage our people to constantly seek ways to improve our business. This means challenging the way we merchandise, sell and manage the business, being creative and forward thinking in suggesting alternative solutions. Problems are solved and opportunities seized by people from all levels of the organization, working together.

We offer an excellent salary and benefits package, which includes company pension scheme, company bonus and excellent career progression.

Role overview: Working on JD Outdoors division, you will help spearhead best-in-class Paid Media implementation across Paid Search/Shopping, Paid Social & Digital Display. Your role will be to support the Paid Media Lead and contribute/lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, Bing, Facebook, Instagram as well as emerging platforms and opportunities. You will become well-versed in our unique and proprietary approach to Paid Media, and you will help deliver continual improvement to the accounts. The primary focus will be working hands on within the accounts across Google and Bing however, you will have the opportunity to work across social platforms (currently outsourced). You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Organic Social and Analytics teams.

Responsibilities:

• Lead best in class Paid Search and Shopping strategy, ensuring robust campaign planning, activation, and ongoing optimisation aligned to KPIs.
• Produce clear, insight driven performance reports with actionable recommendations backed by strong data analysis.
• Monitor daily delivery and apply continuous optimisation across targeting, creative, budgets, and landing pages to maximise efficiency.
• Conduct regular account audits and implement systematic improvements to enhance channel performance and operational excellence.
• Oversee end to end campaign execution, including setup, tracking, analytics, QA, and accurate forecasting for budgets and scenarios.
• Maintain deep expertise across key platforms, tools, and technologies while staying up to date with industry developments and accreditations.
• Build structured project plans with clear ownership and timelines, ensuring smooth workflow and effective time management.
• Identify trends and proactively recommend strategic and tactical adjustments to drive incremental performance and meet campaign goals.
• Foster strong relationships with partners such as Google, Meta, and Microsoft, unlocking opportunities for optimisation and innovation.
• Collaborate cross functionally to support integrated, multi channel initiatives and contribute to broader Paid Media process and capability development.

Skills and experience:

• Proactive in identifying issues and delivering effective, solutions focused recommendations.
• Strong numeracy and literacy skills, able to interpret and communicate complex data clearly.
• Comfortable working under pressure while managing sophisticated, high volume Paid Search and Shopping campaigns.
• Highly proficient in MS Excel, PowerPoint, Word, Office365, and Google Workspace.
• Effective and confident communicator across technical and non technical stakeholders.
• Strong analytical mindset with proven problem solving ability.
• Excellent time management skills, with the ability to prioritise and manage multiple tasks simultaneously.
• Exceptional attention to detail, ensuring accuracy at every stage of workflow.
• Deep knowledge of Paid Search/Shopping implementation, including advanced shopping feed management.
• Hands on experience across key Paid Media platforms, including Google Shopping, Meta DPA, and retargeting tactics.
• Skilled in GA4, with the ability to interpret user behaviour and performance insights.
• Strong understanding of the wider Paid Media ecosystem and how channels influence each other (e.g., Paid Search’s impact on Paid Social).

Desirable:

• Facebook Blueprint Certified desired.
• Google Ads Certified desired.
• Intelligent Reach experience desired.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion. Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time.