At a Glance
- Tasks: Create engaging content for outdoor apparel and footwear marketing campaigns.
- Company: Join GO Outdoors, the nation's favourite outdoor retailer.
- Benefits: Competitive salary, team spirit, and a chance to inspire others outdoors.
- Other info: Collaborative environment with opportunities for creativity and growth.
- Why this job: Make a real impact in the outdoor community while developing your marketing skills.
- Qualifications: Strong writing skills and a passion for outdoor activities.
The predicted salary is between 30000 - 40000 € per year.
At GO Outdoors, our purpose is to inspire and equip everyone for life outdoors. We believe in the positive benefits of the outdoors—whether that is a daily dog walk, hiking Ben Nevis, horse riding, or cold‑water therapy—and provide the best equipment for all outdoor activities at the best price guaranteed. Our values—'One Team,' 'Responsibility,' 'Passion,' and 'Integrity'—guide us to fulfil our mission as the nation's favourite outdoor retailer. If you share our passion and want to make a difference, join our team and be part of something unbeatable!
Role Overview
Brand Marketing Executive – Apparel & Footwear (Outdoor), located in Bury, reporting to the Brand Marketing Lead within the Marketing (Outdoor) department.
Key Responsibilities
- Supporting the delivery of the marketing plans for the clothing and footwear partner brands
- Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
- Supporting the development of the JD Outdoor content strategy
- Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
- Contributing to content calendars that align with the campaign planning calendar (season campaigns, product launches, etc.) in line with the content strategy
- Working with the in‑house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
- Planning and attending shoots to create video content across all JD Outdoor channels
- Briefing brand pages, e‑mails, and website banners to the design team for the clothing and footwear partner brands
- Producing SEO‑rich blog content and expert advice guides
- Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
- Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges, ensuring their messages are delivered across all relevant channels
- Communicating campaigns & results
Role Objectives
- Campaigns are delivered on time and within budget
- KPIs for content views and engagement are achieved
Key Stakeholders
- Brand & Content Marketing Manager
- Content team
- Marketing team members
- Merchandisers and Buyers
- Online team
- Production Companies
- External Brands/Agencies
- Retail ops / store teams
Skills & Experience
- Excellent writing skills, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately
- Experience with blog building tools, such as WordPress, with basic HTML skills
- Video production skills – planning, scripting, administration, budgeting, etc.
- Experience of selling product through marketing and/or retail sales
- Knowledge and understanding of what makes a good customer experience
- Experience of social media and broader marketing
- Experience of developing and managing content calendars
- Ability to work collaboratively on projects with multiple stakeholders from across the business
- Ability to draw insights from analytic data
- Familiarity with Google Analytics (advantageous)
- A passion for the outdoors and outdoor products (advantageous)
- Phone videography skills (advantageous)
Brand Marketing Executive in Bury employer: GO Outdoors LTD
At GO Outdoors, we pride ourselves on being an exceptional employer that fosters a vibrant work culture rooted in our core values of 'One Team,' 'Responsibility,' 'Passion,' and 'Integrity.' Located in Bury, our Brand Marketing Executive role offers unique opportunities for professional growth within the outdoor retail sector, alongside a supportive team environment that encourages creativity and collaboration. Join us to not only advance your career but also to contribute to our mission of inspiring everyone to embrace the great outdoors.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in Bury
✨Tip Number 1
Get to know the company inside out! Research GO Outdoors, their values, and their products. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills and experiences. Make sure to align them with the role of Brand Marketing Executive and how you can contribute to their mission.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Brand Marketing Executive in Bury
Some tips for your application 🫡
Show Your Passion for the Outdoors:When you're writing your application, let your love for the outdoors shine through! Share personal experiences or activities that connect you to the outdoor lifestyle. We want to see that you’re not just a fit for the role, but also for our brand's mission.
Tailor Your Content:Make sure to customise your application to highlight relevant skills and experiences that align with the job description. Use keywords from the posting, especially around content creation and marketing strategies, so we can see how you fit into our team.
Be Creative with Your Writing:As a Brand Marketing Executive, your writing needs to be engaging and persuasive. Don’t hesitate to showcase your creative flair in your application. Whether it’s through storytelling or unique phrasing, we want to see your personality come through!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our unbeatable team!
How to prepare for a job interview at GO Outdoors LTD
✨Know Your Outdoor Stuff
Make sure you brush up on your knowledge of outdoor activities and products. GO Outdoors is all about inspiring people to enjoy the great outdoors, so showing your passion for hiking, camping, or any outdoor sport will definitely impress them.
✨Showcase Your Creative Side
As a Brand Marketing Executive, creativity is key! Prepare examples of past marketing campaigns you've worked on, especially those involving content creation. Be ready to discuss how you can bring fresh ideas to their apparel and footwear marketing strategies.
✨Be Data Savvy
Familiarise yourself with Google Analytics and be prepared to talk about how you've used data to drive marketing decisions in the past. They’ll want to see that you can monitor content performance and draw insights to improve future campaigns.
✨Collaborate Like a Pro
This role involves working with various teams, so highlight your experience in collaborative projects. Share specific examples of how you've successfully worked with different stakeholders to deliver marketing plans on time and within budget.
