At a Glance
- Tasks: Create engaging content and support marketing plans for outdoor apparel and footwear brands.
- Company: Join a dynamic team at a leading outdoor apparel company.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to work on diverse projects.
- Why this job: Be part of exciting campaigns and make an impact in the outdoor industry.
- Qualifications: Strong writing skills, experience with content creation, and a passion for outdoor products.
The predicted salary is between 30000 - 40000 £ per year.
Role Overview
Location: Bury
Responsible to: Brand Marketing Lead
Department: Marketing (Outdoor)
Key Responsibilities
- Support the delivery of marketing plans for clothing and footwear partner brands.
- Plan and create engaging, relevant, and commercially minded content for JD Outdoor channels.
- Assist in developing the JD Outdoor content strategy.
- Collaborate with the Brand & Content Marketing Manager to deliver partner brand marketing plans.
- Contribute to content calendars that align with campaign planning (season campaigns, product launches, etc.).
- Work with the in-house videographer and social team to produce video content supporting the content strategy and partner brand plans.
- Plan and attend shoots to create video content for all JD Outdoor channels.
- Brief design team on brand pages, e-mails, and website banners for clothing and footwear partner brands.
- Produce SEO-rich blog content and expert advice guides.
- Monitor content performance, report insights, and continually improve the JD Outdoor content strategy and plans.
- Collaborate with commercial/own brand teams to develop and execute content and marketing activities for own brand ranges, ensuring messages are delivered across all relevant channels.
- Communicate campaign results.
- Ensure campaigns are delivered on time and within budget.
- Achieve KPIs for content views and engagement.
Stakeholders
- Brand & Content Marketing Manager
- Content team
- Marketing team members
- Merchandisers and buyers
- Online team
- Production companies
- External brands/agencies
- Retail ops/store teams
Skills & Experience
- Excellent writing skills with ability to create creative, persuasive copy in a defined tone of voice.
- Experience with blog building tools such as WordPress, with basic HTML skills.
- Video production skills – planning, scripting, administration, budgeting.
- Experience selling products through marketing and/or retail sales.
- Knowledge of what makes a good customer experience.
- Experience with social media and broader marketing.
- Experience developing and managing content calendars.
- Ability to work collaboratively on projects with multiple stakeholders across the business.
- Ability to draw insights from analytic data.
- Familiarity with Google Analytics (advantageous).
- A passion for outdoor and outdoor products (advantageous).
- Phone videography skills (advantageous).
Brand Marketing Executive in Bury St Edmunds employer: GO Outdoors LTD
As a Brand Marketing Executive at our Bury location, you'll join a dynamic team that thrives on creativity and collaboration, fostering a vibrant work culture where your ideas can flourish. We offer competitive benefits, opportunities for professional growth, and the chance to work with leading outdoor brands, all while enjoying the unique charm of Bury. Here, your passion for outdoor products will be valued, and you'll play a key role in shaping engaging content that resonates with our audience.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Executive in Bury St Edmunds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GO Outdoors LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GO Outdoors LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GO Outdoors LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GO Outdoors LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Executive in Bury St Edmunds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GO Outdoors LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GO Outdoors LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about GO Outdoors LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GO Outdoors LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GO Outdoors LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GO Outdoors LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
