Store Manager - GO Outdoors in Belfast

Join to apply for the Store Manager – GO Outdoors role at GO Outdoors LTD. At GO Outdoors our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy; we provide the best equipment for all outdoor activities, always at the best price guaranteed!

Our values aren’t just posters on the wall – we live them every day: ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nation’s favourite outdoor retailer’. If you share our passion and want to make a difference, join our team to be a part of something ‘unbeatable’.

Role overview

The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.

Responsibilities

• Effectively run all store operations to meet or exceed sales & KPI targets, set clear sales goals, track performances, and evolve processes to ensure continuous store growth.
• Create and maintain colleague schedules to ensure proper coverage and productivity.
• Recruit, train and continuously develop your team, building a motivated and high‑performing culture.
• Analyse sales data and financial reports to make quick and well‑informed decisions, identifying and responding to areas of opportunity operationally and commercially.
• Develop and implement strategies to exceed sales targets.
• Attract, engage and motivate customers using the latest visual merchandising techniques and ensure displays align with brand guidelines.
• Deliver the highest level of service in store to achieve a positive Net Promoter Score (NPS).
• Address customer inquiries, feedback and complaints in a timely and professional manner.
• Drive existing customer loyalty programmes and promotions to enhance engagement.
• Maintain compliance with company policies, procedures and regulatory requirements.
• Monitor and control store expenses to stay within budget.
• Ensure the store complies with health & safety regulations.
• Achieve monthly sales targets and additional KPIs including Units, Conversion, ATV, UPT and upselling or cross‑selling targets.
• Ensure stock accuracy during audits and that all new colleagues complete mandatory training.
• Maintain employee satisfaction and engagement survey results at or above company benchmarks.

Skills and Experience

• Previous management experience in a fast‑paced retail/ customer‑facing environment.
• Passionate about retail and knowledgeable about the latest trends and competitors.
• Strong leadership skills with experience coaching and developing a strong team.
• Strong communication skills and proven track record of managing and exceeding sales targets and KPIs.
• Experience analysing reports and making commercial decisions.
• Keen eye for detail and commerciality.
• Previous experience within visual merchandising would be advantageous.
• Promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• 30% company discount on a wide range of products in‑store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
• Exclusive deals and discounts from retail and hospitality partners through the online benefits platform.
• Access to digital health and well‑being services via TELUS Health.
• Health cash plans and a wide range of internal development courses.
• Accredited qualifications (England only) and apprenticeship opportunities.
• Health‑care cover, discounted gym memberships at JD Gyms, life assurance and colleague networks.
• Volunteer opportunities and access to the JD Foundation.

Location & Salary

Belfast, Northern Ireland, United Kingdom. Salary: £45,000 – £55,000 per annum plus performance incentives. Seniority level Mid‑Senior level. Employment type Full‑time.