Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team to achieve sales targets and provide top-notch customer service.
- Company: GO Outdoors inspires everyone to enjoy the great outdoors with quality gear at unbeatable prices.
- Benefits: Enjoy 30% off products, bonuses, health plans, and personal development opportunities.
- Why this job: Join a passionate team that values integrity, responsibility, and teamwork while making a positive impact.
- Qualifications: Previous retail management experience and strong communication skills are essential.
- Other info: Full-time role with opportunities for growth and development in a vibrant retail environment.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Assistant Store Manager – GO Express role at GO Outdoors LTD
2 days ago Be among the first 25 applicants
Join to apply for the Assistant Store Manager – GO Express role at GO Outdoors LTD
Get AI-powered advice on this job and more exclusive features.
At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding, or cold water therapy. We provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall; we live them every day: ‘One Team’ — we are stronger together, ‘Responsibility’ — we take ownership, ‘Passion’ — we believe in what we do, and ‘Integrity’ — we do the right thing. These values help us fulfill our mission to be ‘the nation\’s favourite outdoor retailer’. If you share our passion and want to make a difference, join our team to be part of something ‘unbeatable’!
Role Overview
We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide their team towards achieving sales & KPI targets whilst providing unparalleled service.
Responsibilities
- Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets. Setting clear sales goals, tracking performances, and evolving processes to ensure continuous store growth.
- Creating a positive team culture through recruiting, training, & continuously developing your staff. Building a motivated and high-performing team, increasing chances of store success.
- Analyzing sales data and financial reports to make quick and well-informed decisions alongside the Store Manager, identifying and responding to areas of opportunity operationally & commercially.
- Act as the point of contact for colleagues in the manager’s absence.
- Provide excellent customer service, addressing inquiries and resolving complaints professionally.
- Help manage day-to-day operations, including opening and closing procedures.
- Support cash management tasks, such as processing transactions and reconciling tills.
- Participate in hiring, onboarding, and training new employees.
- Provide feedback and coaching to colleagues to improve performance.
- Support the Store Manager in maintaining colleague schedules to ensure proper coverage and productivity.
Role Objectives and KPIs
- Contribute to achieving or exceeding the store’s monthly sales target.
- Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
- Achieve upselling or cross-selling targets.
- Maintain a high Net Promoter Score.
- Ensure stock accuracy during store audits.
- Ensure all new colleagues complete mandatory training.
- Ensure employee satisfaction scores or engagement survey results meet or exceed company benchmarks.
- Assist in keeping operational costs within the allocated budget.
Skills And Experience
- Previous supervisory or management experience in a fast-paced retail/customer-facing environment.
- Passionate about retail & hold a good understanding of the latest trends and competitors.
- Previous experience of coaching and developing individuals.
- Strong communication skills.
- Proven track record of achieving and exceeding sales targets and KPIs.
- Experience in analyzing KPI data to make commercial decisions.
- Keen eye for detail & commerciality. Previous experience within visual merchandising would be advantageous.
- Promote JD Group values to internal and external stakeholders.
Benefits
We know our employees work tirelessly to make JD Group the success it is today, and in turn, we offer them some amazing benefits:
- Quarterly discretionary bonus schemes
- Company discount of 30% off a large number of products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors)
- Exclusive deals and discounts from retail and hospitality businesses through our online benefits platform (TELUS Health)
- Access to digital health and well-being services through our benefits platform (TELUS Health)
- Health cash plans
- Wide range of internal development courses to support personal and professional growth
- Access to apprenticeships & accredited qualifications – Earn while you learn and gain nationally recognized qualifications (England only)
- Company Sick Pay scheme
- Discounted Gym memberships at JD Gyms
- Life Assurance
- Access to colleague networks, to share experiences and support initiatives that drive positive change.
- Opportunities to volunteer and contribute to JD Foundation
- Employer engagement forums to influence positive change
- Incremental Holiday Allowance
Due to high application volumes, it takes time to review all applications. If you don’t hear back within two weeks, consider your application unsuccessful. Candidates meeting the skills criteria will be contacted for a first-stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you for your time.
Additional Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Sales and Business Development
- Industries: Retail
Referrals increase your chances of interviewing at GO Outdoors LTD by 2x.
Get notified about new Assistant Store Manager jobs in Aviemore, Scotland, United Kingdom .
#J-18808-Ljbffr
Assistant Store Manager - GO Express employer: GO Outdoors LTD
Contact Detail:
GO Outdoors LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Store Manager - GO Express
✨Tip Number 1
Familiarise yourself with GO Outdoors' values and mission. When you engage with the team during interviews or networking, reference how your personal values align with theirs, especially around teamwork, responsibility, and passion for the outdoors.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in previous roles. Be ready to discuss specific situations where you motivated your team to exceed sales targets or improve customer service.
✨Tip Number 3
Research the latest trends in retail and outdoor activities. Being knowledgeable about current market trends will not only impress the hiring team but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 4
Network with current or former employees of GO Outdoors if possible. They can provide insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Assistant Store Manager - GO Express
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail management and showcases your leadership skills. Use specific examples of how you've met sales targets or improved team performance.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the outdoors and aligns with GO Outdoors' values. Mention how your previous experiences make you a great fit for the Assistant Store Manager role.
Highlight Relevant Skills: Emphasise your strong communication skills, ability to analyse sales data, and experience in coaching and developing staff. These are key attributes for the role and should be clearly stated in your application.
Show Enthusiasm for the Brand: Demonstrate your enthusiasm for GO Outdoors and its mission in your application. Share personal experiences related to outdoor activities and how they connect with the company's purpose.
How to prepare for a job interview at GO Outdoors LTD
✨Show Your Passion for the Outdoors
Make sure to express your enthusiasm for outdoor activities during the interview. Share personal experiences that highlight your love for the outdoors, as this aligns with GO Outdoors' mission and values.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Discuss specific situations where you motivated your team to achieve sales targets or improve performance, showcasing your ability to create a positive team culture.
✨Know Your KPIs
Familiarise yourself with key performance indicators relevant to retail management. Be ready to discuss how you have previously analysed KPI data to make informed decisions and drive sales growth.
✨Prepare for Customer Service Scenarios
Anticipate questions about handling customer complaints or inquiries. Think of examples where you provided excellent customer service, demonstrating your problem-solving skills and commitment to customer satisfaction.
