CRM (Braze) Specialist (Part-Time) - Remote
2-3 days per week (flexible, e.g. just mornings or evenings) | Remote (UK / Europe-based preferred)
What you'll do:
- Build and send newsletters, lifecycle and engagement communications across email, push and in-app
- Support the CRM Lead in executing customer journeys in Braze
- Create and manage user segments based on behaviour, activity and lifecycle stage
- Help maintain and optimise onboarding, engagement and reactivation flows
- QA campaigns and journeys to ensure accuracy, timing and relevance
- Use CRM data to identify opportunities to improve engagement, response and retention
- Work with Customer Care, Product and Ops where CRM supports the member experience
Ideal attitude
- Quick to learn and able to think on your feet
- Self-motivated and comfortable working independently (fractional setup)
- Outgoing and energetic, with a positive "roll-up-your-sleeves" mindset
- Naturally organised and proactive - you spot what needs doing and get it done
Time commitment & setup
- 1–2 days per week (flexible; could be a fixed day)
- Fully remote (we do have a small office in London, you can go to)
- Hands-on, execution-focused
Requirements
Essential:
- Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
- Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
- Strong attention to detail and confidence managing live CRM sends
- Data-aware mindset with an understanding of engagement and retention metrics
- Clear written communication skills
Ideally:
- Familiarity with A/B testing and experimentation in CRM
- Experience with push notifications and in-app messaging
- Experience working in a marketplace or two-sided platform environment
Nice to have:
- Ability to design and build HTML emails
- Social media experience (content, community or campaign support) is a plus, but not required
Benefits
- Competitive salary
- A fun and friendly dog loving team
- Contribute to shaping the future of a rapidly growing tech company
- Work with a mission-driven brand and an engaged, dog-loving community
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Fractional CRM (Braze) Specialist employer: Go Fractional
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