At a Glance
- Tasks: Lead and optimise paid social campaigns on Meta, Instagram, YouTube, and TikTok.
- Company: Go City, a dynamic company transforming travel experiences with over 3 million customers worldwide.
- Benefits: Competitive salary, generous leave, health care cash plan, and personal learning budget.
- Other info: Flexible work options and opportunities for community engagement.
- Why this job: Join a fast-growing team and make a real impact in the world of digital marketing.
- Qualifications: 3-6 years of hands-on paid social experience and strong analytical skills.
The predicted salary is between 52000 - 61000 £ per year.
- Senior Paid Social Manager
- Department: Marketing
- Description
Go City is transforming the way people see and experience the world’s greatest destinations.
We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.
Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally.
We’re looking for a hands‑on, commercially minded Senior Paid Social Manager to own our paid social activity across Meta, Instagram, You Tube and Tik Tok.
This is an executional and strategic role — you’ll build and manage campaigns yourself, own performance reporting, and translate data into commercial recommendations that shape how we think about audience, creative and budget allocation.
The immediate priority is driving conversion efficiency and consideration across paid social.
As the business scales its ambition into brand and awareness investment, this role will grow with it — covering video, audio and connected TV.
Key Responsibilities
- Campaign Execution. Plan, build, traffic and optimise campaigns end‑to‑end across Meta Ads Manager, Instagram and Tik Tok Ads.
- Audience & Targeting. Own audience strategy: retargeting pools, lookalikes, CRM‑matched segments and interest‑based prospecting.
- Optimisation. Monitor daily performance and make real‑time bid, budget and creative decisions to hit CPA and volume targets.
- Reporting. Own performance reporting: build dashboards, run weekly stakeholder read‑outs and translate data into clear commercial actions.
- Testing. Design and interpret A/B tests and incrementality studies — audience, creative and placement — and present findings with clear recommendations.
- Creative. Manage creative briefing workflows with in‑house or agency teams, ensuring assets are built for platform and tested systematically.
- Agency Management. Act as day‑to‑day contact for social agency partners, holding them to high standards on delivery and insight.
Skills, Knowledge and Expertise
Essential
- 3–6 years of hands‑on paid social experience — you've built and trafficked the campaigns, not just overseen them.
- Deep platform expertise across Meta Ads Manager, Instagram and Tik Tok; confident operating independently across all three.
- Strong grasp of audience mechanics: pixel‑based retargeting, CRM matching, lookalikes, exclusions and sequential messaging.
- Analytically rigorous — comfortable modelling media plans, calculating break‑even CPAs and spotting when data doesn't add up.
- Track record managing meaningful budgets (£300k+ annually) and delivering against performance KPIs.
- Fluent in Excel or Google Sheets; experience with Tableau, Looker Studio or similar reporting tools.
- Commercially curious — you ask ‘why’ before ‘what’ and connect your work to business outcomes, not just platform metrics.
Nice to have
- Exposure to display or programmatic platforms: DV360, The Trade Desk, Campaign Manager 360.
- Experience with ad servers, tag management (GTM, Floodlight) or brand safety tools (IAS, Double Verify).
- Familiarity with attribution modelling, MMM or incrementality testing frameworks.
- SQL or Python for data querying and analysis.
Benefits
- Annual Go City Explorer Pass allowance
- Enhanced pension contributions (5% employer)
- Life assurance: 4x your base salary
• Time off
- Annual leave: 25 days + bank holidays
- Option to buy additional 5 days annual leave per year
- Upgraded Family Leave
- 1x Community day. Take a day off to give back to the community
- Work from Anywhere for up to 4 weeks per year
- Health care cash plan
- Personal Learning Budget & dedicated time for development
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Go City and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Go City are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Go City on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Go City. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Go City. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Go City:Show us that you’ve done your homework! In your application, briefly mention what you admire about Go City’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Go City
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Go City will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Go City, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
