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- Tasks: Lead and optimise paid search campaigns across Google Ads and Microsoft Ads.
- Company: Join Go City, a dynamic company transforming travel experiences.
- Benefits: Enjoy competitive salary, generous leave, and a personal learning budget.
- Other info: Flexible work options and opportunities for community engagement.
- Why this job: Make an impact in a fast-growing company with innovative marketing strategies.
- Qualifications: 4-7 years of paid search experience and strong analytical skills.
The predicted salary is between 52000 - 61000 £ per year.
Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by a highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.
Key Responsibilities
- Campaign Management & Optimisation: Own the day-to-day management, optimisation and scaling of paid search campaigns across Google Ads and Microsoft Ads - search, shopping, Performance Max and DSA. Build and maintain a logical, well-structured account architecture that balances control and automation. Conduct rigorous, ongoing search query analysis. Manage Shopping and product feed campaigns including feed optimisation. Write and test ad copy systematically. Monitor auction insights, competitor activity and share of voice.
- Bidding, Budget & Commercial Management: Own bid strategy decisions across the account. Manage daily and monthly budget pacing across campaigns and ad groups. Model budget scenarios and forecast performance. Understand and apply marginal ROAS thinking. Identify and act on opportunities to reduce wasted spend.
- Measurement & Analytics: Own the search measurement framework. Build and maintain dashboards that tell a coherent performance story. Design and run structured experiments. Understand attribution deeply and bring a clear point of view on which model to use for which decisions.
- Strategy & Innovation: Develop and evolve the paid search strategy. Stay close to Google and Microsoft product roadmaps. Build the case for new search investments. Define how paid search interacts with SEO, brand and upper-funnel channels.
- Stakeholder & Agency Management: Act as the primary contact for Google and Microsoft account teams. Present search performance and strategy to senior stakeholders clearly. Collaborate with SEO, CRM, product and trading teams. Set clear briefs and maintain quality standards when working with agency or freelance resources.
Skills, Knowledge and Expertise
- 4–7 years of hands-on paid search experience, with a significant portion in a senior or lead capacity.
- Deep, platform-native expertise in Google Ads and Microsoft Ads.
- Strong Shopping and feed management experience.
- Proven experience with Performance Max.
- A track record of managing search budgets of £500k+ annually.
- Experience with bid management platforms (SA360, Marin, Skai) is a plus.
Mathematical & Analytical Mindset
- Fluent in auction theory, Quality Score mechanics, bid modifiers, impression share maths.
- Advanced Excel or Google Sheets skills are non-negotiable.
- Comfortable with statistical concepts.
- SQL or Python experience is a meaningful differentiator.
Curiosity & Intellectual Drive
- Genuine interest in the evolution of search.
- Ability to dig into data to find real answers.
- Comfortable with ambiguity and forming views from incomplete information.
Strategic Capability
- Ability to articulate how paid search fits into the broader marketing mix.
- Understanding of the brand vs non-brand dynamic.
- Ability to build a compelling investment case.
- Point of view on where search is going.
Benefits
- Annual Go City Explorer Pass allowance.
- Enhanced pension contributions (5% employer).
- Life assurance: 4x your base salary.
- Time off: Annual leave: 25 days + bank holidays.
- Option to buy additional 5 days annual leave per year.
- Upgraded Family Leave.
- 1x Community day.
- Work from Anywhere for up to 4 weeks per year.
- Health care cash plan.
- Personal Learning Budget & dedicated time for development.
- EAP providing access to counselling, finance support, etc.
- Cycle to Work Scheme.
Senior Paid Search Manager employer: Go City
Contact Detail:
Go City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how your skills can contribute to their goals. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it aligns with the role of Senior Paid Search Manager. Highlight your achievements and be prepared to discuss specific campaigns you've managed.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're keen on joining us at Go City and ready to make an impact!
We think you need these skills to ace Senior Paid Search Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Paid Search Manager role. Highlight your relevant experience with Google Ads and Microsoft Ads, and show us how your skills align with our needs at Go City.
Show Your Analytical Skills: We love numbers! When you describe your past experiences, include specific metrics and results that demonstrate your analytical mindset. Talk about how you've optimised campaigns and improved KPIs in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for like-minded individuals who are passionate about paid search. Share your thoughts on industry trends or challenges you've faced – we want to know what drives you!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen to join the Go City team!
How to prepare for a job interview at Go City
✨Know Your Numbers
As a Senior Paid Search Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics like CPA, ROAS, and conversion rates. Be ready to discuss how you've managed budgets of £500k+ and the impact of your strategies on these figures.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed. Highlight your experience with Google Ads and Microsoft Ads, focusing on how you optimised campaigns for better performance. Use data to back up your claims and show how your decisions led to tangible results.
✨Understand the Bigger Picture
Be prepared to discuss how paid search fits into the overall marketing strategy. Understand the dynamics between brand and non-brand keywords, and be ready to articulate your thoughts on budget allocation and the role of automation in search.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Go City's future plans for paid search and how they leverage new technologies. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.