Senior Paid Media Manager in London

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by a highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth.

We're looking for a sharp, commercially minded Paid Media Manager to own our paid media activity across the full consumer funnel — from mid‑funnel display, paid social and retargeting through to top‑of‑funnel brand and awareness investment. This is a hands‑on role: you'll build and traffic campaigns yourself, dig deep into the data, and translate what you find into strategic recommendations that shape how we think about media allocation and the consumer journey.

Key Responsibilities:

• Campaign Execution & Trafficking: Plan, build, traffic and optimise campaigns end-to-end across mid‑funnel and top‑of‑funnel channels including DV360, Meta Ads Manager, TikTok, YouTube, Pinterest and programmatic DSPs.
• Analytics & Performance Measurement: Own the performance reporting framework across mid‑ and top‑of‑funnel activity: from dashboard build to weekly stakeholder read‑outs.
• Strategy & Planning: Lead full‑funnel paid media planning — defining how mid‑funnel and top‑of‑funnel channels work together, how audiences flow between stages, and how budgets should be allocated to drive both short‑term efficiency and longer‑term brand growth.
• Stakeholder & Agency Management: Act as the day‑to‑day contact for media agency partners, holding them to high standards on delivery, transparency and insight quality across both performance and brand activity.

What Success Looks Like:

• In your first 90 days: You've audited the existing campaign setup and trafficking processes across mid‑funnel channels, and produced a clear view of what's working, what isn’t, and your recommended priorities.
• By six months: Mid‑funnel efficiency metrics are trending in the right direction, with clear evidence of your optimisation decisions driving improvement.

This role suits someone who finds the operational side of paid media genuinely satisfying. You take pride in a clean campaign build and a watertight tagging setup. At the same time, you're frustrated when you can't connect your work to a bigger commercial outcome, and you actively want to influence how budget gets allocated and strategy gets set.

Essential Experience:

• 3–6 years of hands‑on paid media experience, with significant focus on display and/or paid social.
• Proven expertise across key platforms: Meta Ads Manager, DV360, Campaign Manager 360; additional platforms (TikTok, YouTube, Pinterest, programmatic DSPs, CTV) a strong plus.
• Solid understanding of retargeting mechanics.
• A track record of managing meaningful budgets (£500k+ annually) and delivering against performance KPIs.

Skills, Knowledge and Expertise:

• Mathematical & Analytical Mindset: Comfortable with numbers at a level beyond most marketers.
• Curiosity & Intellectual Drive: You read ad tech news because you want to, not because you have to.
• Strategic Capability: You can think across the full funnel.

Tools & Platforms: You should be confident across most of the following: DSPs & Social – DV360, Meta Ads Manager, TikTok Ads, YouTube/Google Ads, Pinterest Ads.

Benefits: Annual Go City Explorer Pass allowance, Enhanced pension contributions (5% employer), Life assurance: 4x your base salary, Time off: Annual leave: 25 days.