At a Glance
- Tasks: Lead customer lifecycle strategy and drive retention and loyalty initiatives.
- Company: Join Go City, a leader in the travel and tourism industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and growth.
- Why this job: Make a real impact on customer experience and business success.
- Qualifications: Senior-level CRM experience with a strong data-driven mindset.
The predicted salary is between 60000 - 75000 £ per year.
Go City is seeking a Director of CRM to own the customer lifecycle strategy across gocity. com and city pass brands.
You will lead retention, value creation, and loyalty initiatives, moving customers along the lifecycle from onboarding to reactivation.
The role requires senior level CRM ownership, segmentation, and a data-driven approach to improve lifetime value and margins, reporting to marketing leadership in London.
#J-18808-Ljbffr
Director of CRM & Lifetime Value Growth in London employer: Go City
Go City is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the digital marketing space. With a focus on employee growth, we offer a dedicated personal learning budget and generous time off, alongside unique benefits like the Go City Explorer Pass, ensuring our team members thrive both professionally and personally in the vibrant city of London.
