At a Glance
- Tasks: Lead customer lifecycle strategy and drive retention and loyalty initiatives.
- Company: Go City, a dynamic brand focused on enhancing customer experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a forward-thinking team dedicated to innovation and excellence.
- Why this job: Make a significant impact on customer engagement and lifetime value in a vibrant environment.
- Qualifications: Proven CRM experience, strong analytical skills, and a passion for customer success.
The predicted salary is between 80000 - 120000 £ per year.
Go City is seeking a Director of CRM to own the customer lifecycle strategy across gocity. com and city pass brands.
You will lead retention, value creation, and loyalty initiatives, moving customers along the lifecycle from onboarding to reactivation.
The role requires senior level CRM ownership, segmentation, and a data-driven approach to improve lifetime value and margins, reporting to marketing leadership in London.
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Director of CRM & Lifetime Value Growth employer: Go City
Go City is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the digital marketing space. With a focus on employee growth, we offer a dedicated personal learning budget and generous time off, alongside unique benefits like the Go City Explorer Pass, ensuring our team members thrive both professionally and personally in the vibrant city of London.
