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For Companies At a Glance
- Tasks: Lead and scale global paid acquisition strategies for crypto gambling partners.
- Company: Join a dynamic crypto igaming startup redefining gaming with blockchain technology.
- Benefits: Enjoy competitive pay, performance bonuses, and full ownership of your growth channels.
- Why this job: Be part of an innovative team shaping the future of gaming and crypto.
- Qualifications: 5+ years in performance marketing, with 2+ years in crypto or gambling sectors.
- Other info: Freedom to experiment and scale quickly in a fast-paced environment.
The predicted salary is between 48000 - 84000 £ per year.
Our Client
Our client is a young and growing crypto igaming startup that’s redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope.
Role Overview
As the Senior Performance Marketing Manager, you’ll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role — perfect for someone who’s not afraid to get in the weeds, optimize well, and scale fast.
Key Responsibilities:
- Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
- Identify and scale high-performing campaigns targeting crypto-native gambling audiences
- Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
- Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
- Build and manage relationships with networks, affiliates, and third-party ad tech vendors
- Run competitor research, market analysis, and campaign benchmarking
- Track, analyze, and report on performance KPIs using visualisation platforms
- Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
Key Skills and Qualifications:
- 5+ years of experience in performance marketing, with at least 2+ years in crypto, gambling, or high-risk verticals
- Deep understanding of paid media buying in both Web2 and Web3 ecosystems
- Proven track record of scaling paid campaigns profitably
- Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
- Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
- Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
- Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments
Nice to Have:
- Experience working directly with or promoting crypto casinos / betting platforms
- Understanding of on-chain analytics, wallets, and DeFi user behavior
- Strong network in the crypto and gambling ad space
Whats on Offer:
- Competitive compensation + performance-based bonuses
- Full ownership of your growth channel(s)
- Opportunity to shape a growing team and scale acquisition globally
- Freedom to test, fail, and scale fast — backed by a team that knows how to win
Senior Performance Marketing Manager - Crypto Gambling Acquisition employer: GNB Partnership
Contact Detail:
GNB Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager - Crypto Gambling Acquisition
✨Tip Number 1
Familiarise yourself with the latest trends in crypto and gambling. Follow industry leaders on social media, join relevant forums, and participate in discussions to stay updated. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 2
Network with professionals in the crypto and iGaming sectors. Attend industry events, webinars, or meetups to connect with potential colleagues or mentors. Building relationships can lead to valuable insights and job referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss specific metrics like CPA, ROAS, and LTV, and how you optimised campaigns for better performance. This will highlight your hands-on experience.
✨Tip Number 4
Research the company's competitors and their marketing strategies. Understanding the competitive landscape will allow you to propose innovative ideas during your interview, demonstrating your strategic thinking and readiness to contribute from day one.
We think you need these skills to ace Senior Performance Marketing Manager - Crypto Gambling Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially within the crypto and gambling sectors. Use specific metrics to demonstrate your success in managing ad budgets and scaling campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the crypto gaming industry and how your skills align with the company's mission. Mention specific strategies you've successfully implemented in previous roles that relate to the job description.
Showcase Your Analytical Skills: Emphasise your experience with analytics tools and performance tracking in your application. Provide examples of how you've used data to optimise campaigns and improve ROI, particularly in high-stakes environments.
Highlight Industry Knowledge: Demonstrate your understanding of current trends in crypto, iGaming, and performance marketing. Mention any relevant projects or research you've conducted that showcases your expertise in these areas.
How to prepare for a job interview at GNB Partnership
✨Showcase Your Experience
Make sure to highlight your 5+ years of performance marketing experience, especially your 2+ years in crypto or gambling. Be ready to discuss specific campaigns you've managed and the results you've achieved.
✨Understand the Industry
Familiarise yourself with the latest trends in crypto, iGaming, and the gambling vertical. Being able to discuss current events or emerging channels in Web3 will demonstrate your passion and knowledge of the industry.
✨Prepare for Technical Questions
Expect questions about paid media buying strategies, compliance issues, and ad account risk mitigation. Brush up on your understanding of conversion tracking and analytics tools, as these are crucial for the role.
✨Demonstrate Your Entrepreneurial Mindset
This role requires a fast-paced, performance-driven approach. Share examples of how you've taken initiative in previous roles, adapted to challenges, and driven successful outcomes in high-stakes environments.
