About the Role
This is an excellent opportunity for an experienced
Paid Search Manager
to join a fast-paced Performance Marketing team. The successful candidate will take a hands-on role in managing and growing paid search activity across multiple markets and platforms, with a focus on profitable acquisition, campaign performance, and commercial impact. You will work closely with the Head of Paid Search and wider teams across Marketing, Analytics, Creative and Product to optimise campaigns, improve performance, test new opportunities and support market growth. Key Responsibilities
Strategy & Campaign Management
Develop and execute paid search strategies across Google Ads, Microsoft/Bing Ads, Apple Search Ads (ASA) and Universal App Campaigns (UAC) with the support of the Head of Paid Search.
Take ownership of the day-to-day management, optimization and performance of accounts across multiple markets.
Help identify opportunities to scale profitable acquisition while maintaining agreed CPA, ROAS and profitability targets.
Ensure campaigns are structured effectively and aligned with market-specific objectives.
Campaign Optimization
Conduct keyword research, search query analysis, bid management and campaign optimization.
Develop and test ad copy, extensions/assets and targeting strategies to improve campaign performance.
Monitor key performance metrics including CTR, CPC, conversion rates, CPA, ROAS and revenue.
Identify trends, issues and opportunities within campaign data and take appropriate action.
Continuously look for opportunities to improve account structure, efficiency and scalability.
UAC & Apple Search Ads
Manage and optimize Universal App Campaigns (UAC) and Apple Search Ads (ASA) activity, where applicable.
Develop an understanding of app acquisition performance and how paid search activity contributes to overall player acquisition.
Work closely with relevant internal teams to ensure app campaigns are effectively tracked, measured and optimized.
Experience with UAC and/or ASA is highly desirable.
Testing & Experimentation
Plan and implement A/B tests across keywords, ad copy, targeting, bidding strategies and landing pages.
Work with creative, product and other relevant teams to develop and test landing pages and messaging.
Use test results and data to make informed decisions and continuously improve campaign performance.
Stay curious and proactively investigate new opportunities, tools and approaches.
Budget Management & Forecasting
Support the Head of Paid Search with budget planning, forecasting and monthly reporting.
Manage allocated Paid Search budgets effectively and ensure spend is aligned with performance and profitability targets.
Monitor pacing and proactively highlight potential overspend, underspend or performance issues.
Contribute to business cases and recommendations for increasing investment in successful markets and campaigns.
Data & Analytics
Work closely with the Marketing Analytics team to ensure accurate tracking, reporting and measurement.
Analyze campaign and market-level data to understand performance and identify actionable insights.
Use analytics to inform campaign strategy, rather than relying solely on platform-reported metrics.
Develop regular performance reports and communicate key findings and recommendations.
Teamwork & Stakeholder Management
Work closely with Marketing, Analytics, Creative, Product and other internal teams to deliver Paid Search objectives.
Communicate campaign performance, challenges and opportunities clearly to the Head of Paid Search and wider stakeholders.
Be comfortable challenging assumptions and influencing colleagues when the data supports a different approach.
Work with the Head of Paid Search to develop people management skills in expectation of eventually managing a junior or senior Paid Search Executive
Work closely with the creative team in developing and briefing CPPs for Apple Search Ads
Industry & Platform Development
Keep up to date with changes across Google Ads, Microsoft Ads, UAC, ASA and the wider Paid Search industry.
Stay informed about algorithm changes, new platform features, market developments and competitor activity.
Proactively identify and test new opportunities that could improve acquisition performance.
Share relevant knowledge and best practices with the wider team.
Creative & Ad Development
Write and develop compelling, performance-focused search ad copy across Paid Search platforms, ensuring messaging is aligned with market, audience and commercial objectives.
Work closely with internal and external creative teams to develop creative assets for CPPs (Custom Product Pages) for ASA
Collaborate with the Head of Paid Search and creative teams to develop creative testing strategies and plans for Paid Search Campaigns.
Develop, implement and analyse creative tests across search ads and ASA campaigns, using learnings to continuously improve acquisition performance.
Requirements
4+ years experience in Paid Search, PPC or performance marketing
Experience managing paid search campaigns and budgets across multiple markets
Strong working knowledge of Google Ads and Microsoft Advertising
Strong understanding of keyword strategy, bidding, targeting, ad copy, campaign structure and performance optimisation
Strong analytical skills with the ability to interpret data and make commercially sound decisions
Experience with A/B testing, experimentation, landing page testing and messaging tests
Comfortable managing budgets, forecasting and working towards performance targets
Experience writing search ad copy and understanding how messaging affects CTR, conversion rate and campaign performance
Confident using data to make performance-led decisions
Strong attention to detail, commercial awareness and ownership mindset
Clear communication skills with the confidence to challenge and influence stakeholders
Ability to work independently in a fast-paced, international environment
Advantageous Experience
Experience within iGaming, online gaming, betting, casino, ecommerce or another performance-driven industry
Experience with Universal App Campaigns and Apple Search Ads
Experience managing paid search across international markets
Experience contributing to creative testing strategies
Experience with app acquisition campaigns
Previous mentoring or people management experience
Benefits
24 days of annual leave, with additional days awarded after 3 years of service
Hybrid working model
3 days in the office and 2 days working from home
Competitive salary plus annual bonus, eligible after probation
Private healthcare and life insurance after successful completion of probation
Participation in the company pension scheme
Monthly lunches, corporate gatherings and other company activities
Opportunity to grow within one of the worlds largest iGaming organisations
Fast-paced, collaborative and international working environment
TPBN1_UKTJ
Paid Search Manager - Hybrid employer: GNB Partnership
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