At a Glance
- Tasks: Manage Google Tag Manager and ensure accurate digital marketing tracking across platforms.
- Company: Join a leading organisation in the iGaming and online entertainment industry.
- Benefits: Enjoy 24 days of leave, hybrid work, competitive salary, and private healthcare.
- Other info: Collaborate with diverse teams in a dynamic, international environment.
- Why this job: Be at the forefront of marketing analytics and make a real impact on campaigns.
- Qualifications: Hands-on experience with Google Tag Manager and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Our client is seeking a detail-oriented Martech/Tagging Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement. This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.
The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation. Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.
This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.
Key Responsibilities- Owning and managing Google Tag Manager across active brands, countries, and markets
- Managing and maintaining the company’s Consent Management Platform
- Managing and maintaining Google Analytics properties across web and app environments
- Implementing and maintaining conversion tracking, event tracking, marketing pixels, and third-party tags
- Ensuring accurate tracking and measurement reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, and app campaigns
- Ensuring tracking implementations remain compliant with GDPR, consent management requirements, and evolving privacy standards
- Maintaining a structured, scalable, and reliable data layer
- Monitoring tracking performance and proactively identifying issues or inconsistencies
- Acting as the main point of contact for tracking-related issues
- Investigating and resolving discrepancies in conversion data
- Debugging tracking across landing pages, multi-step funnels, and cross-domain journeys
- Supporting and maintaining server-side tracking implementations, including S2S, CAPI, and Reporting APIs
- Performing regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms
- Reducing reliance on external engineering teams by independently resolving tracking issues where possible
- Building, updating, and maintaining marketing landing pages through CMS platforms
- Supporting landing pages for channels such as PPC, Paid Social, and performance marketing
- Implementing tracking requirements directly into front-end code where required
- Ensuring pages are responsive, performant, and technically sound
- Acting as a bridge between marketing and technical teams
- Translating business requirements into clear technical specifications
- Validating and QA testing implementations delivered by external teams
- Challenging and verifying technical implementation where required
- Supporting teams with clear communication around tracking, tagging, and analytics requirements
- Strong hands-on experience with Google Tag Manager
- Experience working with Consent Management Platforms
- Experience building and maintaining Google Analytics
- A solid understanding of event tracking, conversion tracking, and data layer structures
- Experience debugging tracking issues across web and mobile environments
- Experience working with marketing and analytics
- The ability to independently troubleshoot and resolve technical issues
- Familiarity with cross-domain tracking
- Exposure to app tracking concepts such as Firebase or similar platforms
- Experience in performance-driven industries such as gaming, betting, e-commerce, or digital marketing
- Strong attention to detail and a highly organised approach
- A proactive, solution-focused mindset
- Strong ownership, accountability, and the ability to challenge implementation
- Front-end development skills in HTML, CSS, and JavaScript
- Creative or design capabilities
- Experience supporting landing page development
- Experience with server-side tracking, CAPI, S2S, or Reporting APIs
- Experience working in the iGaming, betting, online casino, or e-commerce sector
- Experience with app tracking, SDKs, AppsFlyer, Firebase, or similar platforms
- Detail-oriented, diligent, and highly organised
- Motivated, curious, and eager to learn
- Comfortable working in an international and multi-market environment
- Confident in communicating with, challenging, and influencing stakeholders
- 24 days of annual leave
- Hybrid working model - 3 days in the office
- Competitive salary plus annual bonus, eligible after completing probation
- Private healthcare and life insurance upon successful completion of probation
- Participation in the company pension scheme
Martech/Tagging Specialist employer: GNB Partnership
Join a leading organisation in the iGaming and online entertainment industry as a Martech/Tagging Specialist, where you will thrive in a dynamic hybrid work environment in London. With a strong focus on employee growth, you will benefit from a competitive salary, private healthcare, and a generous annual leave policy, all while collaborating with diverse teams to drive impactful marketing strategies. This role offers a unique opportunity to enhance your technical skills and make a significant contribution to the company's success in a fast-paced, innovative sector.
StudySmarter Expert Advice🤫
We think this is how you could land Martech/Tagging Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the iGaming and online entertainment industry on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your Google Tag Manager and Google Analytics projects. Include case studies that highlight your problem-solving abilities and how you’ve improved tracking accuracy. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge. Be ready to discuss your experience with consent management platforms and event tracking. Practice explaining complex concepts in simple terms, as you’ll need to bridge the gap between marketing and technical teams.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people. So, get your CV ready and hit that apply button!
We think you need these skills to ace Martech/Tagging Specialist
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your hands-on experience with Google Tag Manager and Google Analytics. We want to see how you've tackled tracking challenges in the past, so don’t hold back on those details!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to explain your experience with consent management and conversion tracking. We appreciate a well-structured application that gets straight to the point.
Tailor Your Application:Don’t just send a generic application! Tailor it to reflect the specific skills and experiences mentioned in the job description. Show us how you fit into our team and what you can bring to the table.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at GNB Partnership
✨Know Your Tools Inside Out
Make sure you have a solid grasp of Google Tag Manager and Google Analytics. Be prepared to discuss your hands-on experience with these tools, including specific examples of how you've implemented tracking and resolved issues in the past.
✨Showcase Your Problem-Solving Skills
Since this role involves troubleshooting tracking issues, come ready with examples of challenges you've faced and how you overcame them. Highlight your proactive approach and any instances where you reduced reliance on external teams.
✨Understand Compliance and Privacy Standards
Familiarise yourself with GDPR and consent management requirements. Be ready to discuss how you've ensured compliance in previous roles, as this is crucial for the position.
✨Communicate Effectively Across Teams
This role requires collaboration between technical and non-technical teams. Prepare to demonstrate your ability to translate complex technical requirements into clear specifications for marketing stakeholders, showcasing your communication skills.
