At a Glance
- Tasks: Lead user acquisition for online casino and sports betting, managing performance campaigns across major platforms.
- Company: Fast-growing business in the online gaming and betting sector based in London.
- Benefits: Competitive salary, hybrid working model, and professional development opportunities.
- Other info: Opportunity to thrive in an international setting with ongoing learning.
- Why this job: Make a direct impact on user growth in a dynamic, fast-paced environment.
- Qualifications: Experience in user acquisition strategy and performance marketing across key advertising channels.
The predicted salary is between 40000 - 50000 £ per year.
Our Client is looking for a proactive and commercially minded UA Performance Marketer to lead user acquisition activity across EMEA. This role will focus on scaling paid acquisition for clients in the fast-growing online casino, sports betting and iGaming sectors. Based from a London office, you will manage performance campaigns across major self-serve and programmatic advertising platforms, including Meta, Google and Apple Search Ads. You will be responsible for planning strategy, managing budgets, optimising campaigns and using data to drive measurable growth.
What Youll Do
- Strategy & Planning
- Define and execute user acquisition strategies aligned with business and partner goals.
- Plan channel mix, budgets and performance targets.
- Identify growth opportunities, new channels and testing priorities.
- Support the wider team with market insights and performance recommendations.
- Campaign Execution & Optimisation
- Manage paid acquisition campaigns across Meta, Google, Apple Search Ads and other networks.
- Own creative testing, bid strategy, targeting and campaign optimisation.
- Troubleshoot underperformance and scale successful campaigns.
- Test new audiences, creatives, landing pages and acquisition channels.
- Reporting & Analysis
- Track performance against CPI, CPA, ROAS, LTV, retention and payback targets.
- Produce accurate daily, weekly and monthly performance reports.
- Analyse campaign data and translate results into clear, actionable insights.
- Use performance trends to recommend improvements and future testing plans.
- Internal Collaboration
- Work closely with internal teams to align campaign activity with client goals.
- Share insights on creative performance, audience behaviour and channel efficiency.
- Support cross-functional planning across marketing, analytics and partnerships.
What Youll Need
- Proven experience leading user acquisition strategy and scaling performance marketing campaigns.
- Hands-on expertise across Meta, Google, Apple Search Ads and other UA channels.
- Strong understanding of down-funnel metrics, including CTR, CVR, CPI, ARPU, retention and LTV.
- Good knowledge of marketing technology, particularly tagging, tracking and attribution.
- Strong analytical skills and the ability to turn data into practical recommendations.
- Excellent communication, organisation and stakeholder management skills.
- Agency or multi-market experience would be a plus.
- Casino, sportsbook or wider iGaming experience is preferred.
- Ability to thrive in a fast-paced, international environment.
Why Join?
- Join a dynamic, fast-growing business in the online gaming and betting space.
- Hybrid working model, with a minimum of two days per week in the office.
- Opportunity to make a direct impact on user growth and campaign performance.
- Competitive salary and benefits package.
- Ongoing learning and professional development opportunities.
UA Performance Marketer iGaming & Sports Betting in London employer: GNB Partnership
Our Client offers an exciting opportunity for a UA Performance Marketer to thrive in the vibrant London iGaming and sports betting sector. With a dynamic work culture that promotes hybrid working, competitive salaries, and a strong focus on professional development, employees can expect to make a significant impact while enjoying a supportive environment that values innovation and growth.
StudySmarter Expert Advice🤫
We think this is how you could land UA Performance Marketer iGaming & Sports Betting in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GNB Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GNB Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GNB Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GNB Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UA Performance Marketer iGaming & Sports Betting in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GNB Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GNB Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about GNB Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GNB Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GNB Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GNB Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
