At a Glance
- Tasks: Drive performance in Paid Social campaigns and analyse data for strategic insights.
- Company: Join a leading global iGaming brand with a dynamic team in London.
- Benefits: Attractive salary, hybrid work model, medical insurance, and exciting company activities.
- Other info: Casual dress code and opportunities for professional advancement.
- Why this job: Perfect for proactive marketers eager to grow in a fast-paced, innovative environment.
- Qualifications: 3+ years in Paid Media, strong analytical skills, and familiarity with iGaming products.
The predicted salary is between 30000 - 35000 £ per year.
Job Description
Our client is a highly successful global igaming brand, looking to hire a Senior Executive to join their Paid Social team in London, to support the continued growth of their online casino and bingo brand across international markets.
The position is performance-driven and requires a strong analytical mindset, with a focus on using data to inform decisions and drive results.
You will work closely with internal stakeholders to translate campaign performance into clear insights, contributing to strategic discussions and continuous improvement across campaigns.
This is an excellent opportunity for a proactive and commercially minded marketer to further develop their expertise within a key marketing discipline in a fast-paced, growth-focused environment.
Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.
Lead on the creation of advertising assets, budget allocation and audience targeting.
Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.
Maintain and update performance data using Excel as part of daily and monthly reporting.
Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.
Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.
Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.
A candidate who is looking to fulfil bigger ambitions working within Paid Social, building on their skillset in preparation for a senior role.3+ years experience in a Paid Media role, ideally within Paid Social, with a strong understanding of how performance campaigns fit within broader brand marketing.
Strong understanding of user journeys and landing page optimisation, with the ability to distinguish high-performing creatives and campaigns using key performance metrics.
Familiarity with digital tracking, attribution, and reporting tools. however, candidates should demonstrate a strong understanding of i Gaming products (casino and/or sports betting), including target audiences, regulatory considerations, and promotional compliance requirements.
Advanced proficiency in Microsoft Excel (e. g. formulas, pivot tables, lookups) and strong working knowledge of Power Point and Word for reporting and presentations.
Strong analytical skills, with the ability to interpret data and present clear, actionable insights.
Excellent written and verbal communication skills.
Highly organised, with the ability to manage multiple projects in a fast-paced environment.
Hybrid work model 3 days in the office, 2 days working from home.
Excellent work environment Attractive salary package Monetary vouchers on Birthdays and other special occasions Options to enrol in Company's medical insurance plan Possibilities to enrol in Company's pension plan Exciting company activities including corporate gatherings and many other activities Casual dress code A chance to advance professionally inside one of the world's largest i Gaming organisations TPBN1_UKTJ
Paid Social - Senior Marketing Executive in England employer: GNB Partnership
Our Client is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful user acquisition strategies in the exciting iGaming and sports betting sectors. The collaborative culture encourages teamwork and celebrates success, making it a rewarding place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social - Senior Marketing Executive in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GNB Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GNB Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GNB Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GNB Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social - Senior Marketing Executive in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GNB Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GNB Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about GNB Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GNB Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GNB Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GNB Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
