At a Glance
- Tasks: Manage Google Tag Manager and ensure accurate digital marketing tracking across platforms.
- Company: Join a leading organisation in the iGaming and online entertainment industry.
- Benefits: Enjoy 24 days of leave, hybrid work, competitive salary, and private healthcare.
- Other info: Collaborate with diverse teams in a dynamic, international environment.
- Why this job: Be at the forefront of marketing analytics and make a real impact on campaigns.
- Qualifications: Hands-on experience with Google Tag Manager and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Our client is seeking a detail-oriented Martech/Tagging Specialist with strong hands-on experience in Google Tag Manager, Google Analytics, consent management, conversion tracking, event tracking, and digital measurement. This hybrid London-based role sits at the intersection of marketing, analytics, and engineering, ensuring accurate, scalable, and compliant tracking across web, mobile, landing pages, campaigns, and international markets.
The successful candidate will be responsible for managing and maintaining digital marketing tracking across web and mobile properties, ensuring data accuracy, supporting marketing performance measurement, and helping teams make informed decisions through reliable tracking implementation. Reporting into the Senior Marketing Analyst, you will act as a key liaison between marketing, analytics, product, engineering, and external technical teams. You will help ensure tracking requirements are clearly understood, correctly implemented, thoroughly tested, and accurately validated.
This is a hands-on role suited to someone who is proactive, detail-oriented, technically confident, and comfortable working across both technical and non-technical teams.
Key ResponsibilitiesAs the Martech/Tagging Specialist, you will be responsible for:
- Owning and managing Google Tag Manager across active brands, countries, and markets
- Managing and maintaining the company’s Consent Management Platform
- Managing and maintaining Google Analytics properties across web and app environments
- Implementing and maintaining conversion tracking, event tracking, marketing pixels, and third-party tags
- Ensuring accurate tracking and measurement reliability across platforms such as Google Ads, Floodlights, Meta Pixel, AppsFlyer, SDKs, and app campaigns
- Ensuring tracking implementations remain compliant with GDPR, consent management requirements, and evolving privacy standards
- Maintaining a structured, scalable, and reliable data layer
- Monitoring tracking performance and proactively identifying issues or inconsistencies
You will also be responsible for:
- Acting as the main point of contact for tracking-related issues
- Investigating and resolving discrepancies in conversion data
- Debugging tracking across landing pages, multi-step funnels, and cross-domain journeys
- Supporting and maintaining server-side tracking implementations, including S2S, CAPI, and Reporting APIs
- Performing regular audits of GTM containers, tags, triggers, variables, and data consistency across multiple platforms
- Reducing reliance on external engineering teams by independently resolving tracking issues where possible
This role will also support campaign and landing page delivery by:
- Building, updating, and maintaining marketing landing pages through CMS platforms
- Supporting landing pages for channels such as PPC, Paid Social, and performance marketing
- Implementing tracking requirements directly into front-end code where required
- Ensuring pages are responsive, performant, and technically sound
You will work closely with internal and external teams, including:
- Performance marketing
- Business analytics
- Product and engineering
- External technical
- Marketing stakeholders
Key collaboration responsibilities include:
- Acting as a bridge between marketing and technical teams
- Translating business requirements into clear technical specifications
- Validating and QA testing implementations delivered by external teams
- Challenging and verifying technical implementation where required
- Supporting teams with clear communication around tracking, tagging, and analytics requirements
Strong hands-on experience with Google Tag Manager, experience working with Consent Management Platforms, and experience building and maintaining Google Analytics are essential. A solid understanding of event tracking, conversion tracking, and data layer structures is required, along with experience debugging tracking issues across web and mobile environments. The ability to independently troubleshoot and resolve technical issues is crucial.
Familiarity with cross-domain tracking and exposure to app tracking concepts such as Firebase or similar platforms is advantageous. Experience in performance-driven industries such as gaming, betting, e-commerce, or digital marketing is preferred. Strong attention to detail and a highly organised approach, along with a proactive, solution-focused mindset, are essential.
Advantageous SkillsFront-end development skills in HTML, CSS, and JavaScript, creative or design capabilities, and experience supporting landing page development are beneficial. Experience with server-side tracking, CAPI, S2S, or Reporting APIs, and experience working in the iGaming, betting, online casino, or e-commerce sector are also advantageous.
Personal AttributesDetail-oriented, diligent, and highly organised individuals who are motivated, curious, and eager to learn will thrive in this role. Comfort in working in an international and multi-market environment, along with confidence in communicating with, challenging, and influencing stakeholders, is important.
Benefits24 days of annual leave, hybrid working model (3 days in the office), competitive salary plus annual bonus (eligible after completing probation), private healthcare and life insurance upon successful completion of probation, and participation in the company pension scheme.
Martech/Tagging Specialist in England employer: GNB Partnership
Our Client is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful user acquisition strategies in the exciting iGaming and sports betting sectors. The collaborative culture encourages teamwork and celebrates success, making it a rewarding place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Martech/Tagging Specialist in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GNB Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GNB Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GNB Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GNB Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Martech/Tagging Specialist in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GNB Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GNB Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about GNB Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GNB Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GNB Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GNB Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
