At a Glance
- Tasks: Lead and evolve global social media strategy across Paid and Organic channels.
- Company: Join a leading organisation in the iGaming and online entertainment industry.
- Benefits: Enjoy 24 days annual leave, hybrid working, competitive salary, and private healthcare.
- Other info: Collaborate with creative teams and lead high-performing social media teams.
- Why this job: Make a real impact by driving commercial growth through innovative social media strategies.
- Qualifications: 8+ years in Social Media or Digital Marketing with strong Paid Social experience.
The predicted salary is between 80000 - 100000 £ per year.
Our client, a leading organisation within the iGaming and online entertainment industry, is seeking an experienced and commercially focused Director of Social Media to lead and evolve its global social media function across both Paid Social and Organic Social. This is a senior, hands-on leadership role responsible for defining and executing a holistic social media strategy, driving measurable commercial impact, and ensuring strong integration across performance marketing, brand, creative, CRM, and digital teams.
The successful candidate will oversee both Paid and Organic Social teams, with a particular focus on performance-led paid social, while ensuring a cohesive full-funnel approach across all social media activity. This role is ideal for a strategic yet hands-on social media leader who can improve cross-channel alignment, strengthen team structure, introduce clear ways of working, and elevate social media as both a brand and growth driver.
As the Director of Social Media, you will be responsible for:
- Defining and owning the global social media strategy and roadmap across Paid Social and Organic Social
- Driving full-funnel integration across acquisition, brand, and retention from a strategic, messaging, and creative perspective
- Establishing best-in-class creative and messaging frameworks across paid and organic social
- Developing a robust global full-funnel creative strategy
- Building structured A/B testing frameworks for creative and messaging
- Identifying growth opportunities across existing and emerging social media platforms
- Ensuring social media activity supports commercial growth, brand strength, and long-term business objectives
You will lead the commercial performance of social media by:
- Owning delivery of revenue and performance targets across Paid Social globally
- Supporting brand and revenue targets for Organic Social in relevant markets
- Overseeing budget allocation, forecasting, and ROI optimisation across markets
- Ensuring scalable performance strategies aligned with business growth plans
- Supporting new market launches through effective paid and organic social strategies
- Implementing clear measurement frameworks and KPI structures across Paid and Organic Social
- Using reporting and analytics to drive efficient, profitable growth across mature and growing markets
You will be responsible for building and leading high-performing teams by:
- Leading, structuring, and developing Paid and Organic Social teams
- Providing clear direction, coaching, and performance management across the function
- Improving team performance, accountability, morale, and ways of working
- Establishing strong leadership discipline and clear ownership across the social function
- Partnering with senior stakeholders on hiring, team design, and long-term capability building
You will improve collaboration across the business by:
- Driving stronger alignment between Paid Social and Organic Social
- Removing silos and improving communication across social media teams
- Collaborating closely with Creative, Brand, CRM, and Performance Marketing teams
- Improving strategic integration across messaging, campaign planning, and creative delivery
- Enhancing process efficiency, speed to market, and cross-team workflows
- Acting as the key point of contact for senior stakeholder management across the business
- Building integrated strategies with other marketing channels, including ATL, programmatic, and mobile
You will lead platform innovation by:
- Building and maintaining strong relationships with key social platforms, including Meta, TikTok, and other relevant channels
- Leading innovation, automation, and scaling initiatives across social media
- Introducing tools, frameworks, and automation to improve reporting, execution, and efficiency
- Staying ahead of emerging social media trends, platform developments, and content formats
- Supporting growth through improved creative testing, content strategy, and platform optimisation
What We Are Looking For
- 8+ years experience in Social Media or Digital Marketing
- Strong experience in Paid Social performance
- Ideally, experience within the iGaming sector
- Proven experience owning and scaling high-budget paid social campaigns of £5m+
- A clear track record of driving revenue impact through social media
- Experience managing both Paid Social and Organic Social
- Strong understanding of how to integrate paid and organic activity effectively
- Ability to demonstrate the value of organic social from both a brand and performance perspective
- A full-funnel mindset, connecting brand, acquisition, and retention strategies
- Demonstrated success leading and developing high-performing teams
- Experience working in fast-paced, high-growth environments
- Strong strategic thinking with a hands-on, execution-focused approach
- Deep understanding of creative strategy, testing frameworks, and performance optimisation
- Excellent stakeholder management skills with the ability to influence at senior level
- Experience building cross-functional strategies with other marketing channels
- Strong reporting, analytics, and measurement skills
- A proven ability to drive efficient and profitable growth across mature and growing markets
Advantageous Experience
- Strong experience within iGaming, online casino, betting, or gaming
- Experience working across multi-market or international environments
- Background in ecommerce or another performance-driven industry
- Experience supporting new market launches
- Experience working with influencers and content creators
- Experience managing creator relationships directly or through agencies
- Strong relationships with social platforms such as Meta, TikTok, or similar
- Experience introducing automation, reporting tools, and scalable social media frameworks
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service
- Hybrid working model
- Competitive salary plus annual bonus, eligible after completing probation
- Private healthcare and life insurance upon successful completion of probation
- Participation in the company pension scheme
Director of Paid and Organic Social Media in England employer: GNB Partnership
Our Client is an exceptional employer, offering a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful user acquisition strategies in the exciting iGaming and sports betting sectors. The collaborative culture encourages teamwork and celebrates success, making it a rewarding place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Paid and Organic Social Media in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GNB Partnership and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GNB Partnership are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GNB Partnership on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GNB Partnership. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Paid and Organic Social Media in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GNB Partnership. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GNB Partnership:Show us that you’ve done your homework! In your application, briefly mention what you admire about GNB Partnership’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GNB Partnership
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GNB Partnership will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GNB Partnership, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
