At a Glance
- Tasks: Lead and evolve global social media strategy across Paid and Organic channels.
- Company: Join a leading organisation in the iGaming and online entertainment industry.
- Benefits: Enjoy 24 days annual leave, hybrid working, competitive salary, and private healthcare.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by driving commercial growth through innovative social media strategies.
- Qualifications: 8+ years in Social Media, strong Paid Social experience, and team leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Our client, a leading organisation within the iGaming and online entertainment industry, is seeking an experienced and commercially focused Director of Social Media to lead and evolve its global social media function across both Paid Social and Organic Social. This is a senior, hands-on leadership role responsible for defining and executing a holistic social media strategy, driving measurable commercial impact, and ensuring strong integration across performance marketing, brand, creative, CRM, and digital teams.
The successful candidate will oversee both Paid and Organic Social teams, with a particular focus on performance-led paid social, while ensuring a cohesive full-funnel approach across all social media activity. This role is ideal for a strategic yet hands-on social media leader who can improve cross-channel alignment, strengthen team structure, introduce clear ways of working, and elevate social media as both a brand and growth driver.
As the Director of Social Media, you will be responsible for:
- Defining and owning the global social media strategy and roadmap across Paid Social and Organic Social
- Driving full-funnel integration across acquisition, brand, and retention from a strategic, messaging, and creative perspective
- Establishing best-in-class creative and messaging frameworks across paid and organic social
- Developing a robust global full-funnel creative strategy
- Building structured A/B testing frameworks for creative and messaging
- Identifying growth opportunities across existing and emerging social media platforms
- Ensuring social media activity supports commercial growth, brand strength, and long-term business objectives
You will lead the commercial performance of social media by:
- Owning delivery of revenue and performance targets across Paid Social globally
- Supporting brand and revenue targets for Organic Social in relevant markets
- Overseeing budget allocation, forecasting, and ROI optimisation across markets
- Ensuring scalable performance strategies aligned with business growth plans
- Supporting new market launches through effective paid and organic social strategies
- Implementing clear measurement frameworks and KPI structures across Paid and Organic Social
- Using reporting and analytics to drive efficient, profitable growth across mature and growing markets
You will be responsible for building and leading high-performing teams by:
- Leading, structuring, and developing Paid and Organic Social teams
- Providing clear direction, coaching, and performance management across the function
- Improving team performance, accountability, morale, and ways of working
- Establishing strong leadership discipline and clear ownership across the social function
- Partnering with senior stakeholders on hiring, team design, and long-term capability building
You will improve collaboration across the business by:
- Driving stronger alignment between Paid Social and Organic Social
- Removing silos and improving communication across social media teams
- Collaborating closely with Creative, Brand, CRM, and Performance Marketing teams
- Improving strategic integration across messaging, campaign planning, and creative delivery
- Enhancing process efficiency, speed to market, and cross-team workflows
- Acting as the key point of contact for senior stakeholder management across the business
- Building integrated strategies with other marketing channels, including ATL, programmatic, and mobile
You will lead platform innovation by:
- Building and maintaining strong relationships with key social platforms, including Meta, TikTok, and other relevant channels
- Leading innovation, automation, and scaling initiatives across social media
- Introducing tools, frameworks, and automation to improve reporting, execution, and efficiency
- Staying ahead of emerging social media trends, platform developments, and content formats
- Supporting growth through improved creative testing, content strategy, and platform optimisation
What We Are Looking For
- 8+ years experience in Social Media or Digital Marketing
- Strong experience in Paid Social performance
- Ideally, experience within the iGaming sector
- Proven experience owning and scaling high-budget paid social campaigns of £5m+
- A clear track record of driving revenue impact through social media
- Experience managing both Paid Social and Organic Social
- Strong understanding of how to integrate paid and organic activity effectively
- Ability to demonstrate the value of organic social from both a brand and performance perspective
- A full-funnel mindset, connecting brand, acquisition, and retention strategies
- Demonstrated success leading and developing high-performing teams
- Experience working in fast-paced, high-growth environments
- Strong strategic thinking with a hands-on, execution-focused approach
- Deep understanding of creative strategy, testing frameworks, and performance optimisation
- Excellent stakeholder management skills with the ability to influence at senior level
- Experience building cross-functional strategies with other marketing channels
- Strong reporting, analytics, and measurement skills
- A proven ability to drive efficient and profitable growth across mature and growing markets
Advantageous Experience
- Strong experience within iGaming, online casino, betting, or gaming
- Experience working across multi-market or international environments
- Background in ecommerce or another performance-driven industry
- Experience supporting new market launches
- Experience working with influencers and content creators
- Experience managing creator relationships directly or through agencies
- Strong relationships with social platforms such as Meta, TikTok, or similar
- Experience introducing automation, reporting tools, and scalable social media frameworks
Benefits
- 24 days of annual leave, with additional days awarded after 3 years of service
- Hybrid working model
- Competitive salary plus annual bonus, eligible after completing probation
- Private healthcare and life insurance upon successful completion of probation
- Participation in the company pension scheme
Director of Paid and Organic Social Media employer: GNB Partnership
Join a leading organisation in the iGaming and online entertainment industry, where you will have the opportunity to shape the global social media strategy as the Director of Paid and Organic Social Media. With a strong focus on employee growth, our company offers a hybrid working model, competitive salary, and comprehensive benefits including private healthcare and a pension scheme. Experience a dynamic work culture that values innovation, collaboration, and performance, while being part of a team that drives meaningful commercial impact across multiple markets.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Paid and Organic Social Media
✨Tip Number 1
Network like a pro! Reach out to your connections in the iGaming and online entertainment industry. Attend events, webinars, or even casual meet-ups to get your name out there and learn about potential opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your success in managing high-budget paid social campaigns. This will give you an edge when discussing your experience with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in social media. Be ready to discuss how you can drive measurable commercial impact and improve cross-channel alignment in your new role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles waiting for you, and applying directly can sometimes give you a better chance of landing that dream job.
We think you need these skills to ace Director of Paid and Organic Social Media
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in both Paid and Organic Social Media. We want to see how your skills align with the specific needs of the role, so don’t hold back on showcasing your achievements!
Showcase Your Strategy Skills:In your application, emphasise your strategic thinking and hands-on approach. We’re looking for someone who can define and execute a holistic social media strategy, so share examples of how you've done this in the past.
Highlight Team Leadership Experience:Since this role involves leading high-performing teams, make sure to mention your experience in team management. We want to know how you’ve structured and developed teams to achieve their best performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at GNB Partnership
✨Know Your Social Media Inside Out
Make sure you’re well-versed in the latest trends and strategies in both Paid and Organic Social Media. Familiarise yourself with successful campaigns, especially in the iGaming sector, and be ready to discuss how you can apply these insights to drive measurable commercial impact.
✨Showcase Your Leadership Skills
As a Director, you’ll need to demonstrate your ability to lead high-performing teams. Prepare examples of how you've structured teams, improved performance, and fostered collaboration across departments. Highlight your experience in coaching and developing talent within your teams.
✨Prepare for Strategic Discussions
Be ready to talk about your approach to defining and executing a holistic social media strategy. Think about how you would integrate messaging and creative across channels, and come prepared with ideas on how to enhance cross-channel alignment and improve overall performance.
✨Data-Driven Decision Making
Since this role involves driving revenue and performance targets, be prepared to discuss how you’ve used analytics and reporting to inform your strategies. Bring examples of how you’ve implemented measurement frameworks and optimised campaigns based on data insights.
