At a Glance
- Tasks: Lead brand development and marketing strategies in Denmark and Sweden.
- Company: Join a family-oriented global iGaming organisation focused on sustainability and growth.
- Benefits: Attractive salary, birthday vouchers, casual dress code, and professional advancement opportunities.
- Other info: Dynamic work environment with a focus on personal development and team collaboration.
- Why this job: Be a key player in revolutionising the iGaming industry while driving local brand success.
- Qualifications: 5+ years in marketing leadership, with experience in B2C online gaming in Scandinavia.
The predicted salary is between 36000 - 60000 £ per year.
Our client is a leading "family oriented" global iGaming Organisation, committed to long-term development and sustainability while trying to revolutionise the industry.
Our client is looking for an energetic individual who has keen interest in brand development and acquisition-based marketing. You will work closely with the central brand marketing, digital marketing, affiliates, and CRM teams and be the champion of all local advertising and player communication channels. This is an opportunity to take a leading role in the building of a new business in a strategically important region and join a company which is experiencing rapid growth through aggressive investment in its people, brand, and product offering.
Responsibilities include:
- Develop strategic plans for the development of brand building and acquisition marketing activities across the region.
- Develop and manage customer acquisition media channels: Above the line TV & radio, sponsorships, print, out of home and PR.
- Responsibility for digital marketing and other harvesting performance-based marketing channels working with in-house as well as external agencies.
- Develop and manage relationships with local 3rd parties such as media agencies, media groups, marketing, creative and production agencies. This includes agency selection and commercial negotiations.
- Ownership of substantial annual marketing plan, respective budgets and targets.
- Brand champion for the local brand including adaptation of global brand positioning, creative and tone of voice as well as creation of bespoke local brand assets and marketing campaigns.
- Undertake pre and post initiative analysis and reporting to provide campaign ROI, CPA and optimisation for future campaigns.
- Adhere to all gambling rules and regulations across all communication channels.
Key Skills and Qualifications:
- 5+ years experience working in a similar marketing leadership role agency or client side in high transactional volume industry.
- 3+ years experience working in B2C online gaming in Denmark and Sweden.
- Proven track record of successfully launching a new brand and high achieving rapid business growth in Scandinavia.
- In-depth knowledge of the Scandinavian advertising and media space including establishing and maintaining business relationships with specialist media agencies and media owners.
- Demonstrating hands on approach proven track record in managing significant above the line marketing budgets, campaigns ownerships from beginning to end, including briefing, forecasting, tracking, reporting and performance analysis.
- Experience with people management including recruitment, training, and personal development.
- Native linguistic skills in either Swedish and or Danish.
Benefits:
- Excellent work environment
- Attractive salary package
- Monetary vouchers on Birthdays and other special occasions
- Casual dress code
- A chance to advance professionally inside one of the world's largest iGaming organisations
Country Manager, Denmark & Sweden - Remote employer: GNB Partnership
Contact Detail:
GNB Partnership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Country Manager, Denmark & Sweden - Remote
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry, especially those in Denmark and Sweden. Use LinkedIn to connect with potential colleagues or even hiring managers – you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous successes in brand development and marketing. When you get the chance to chat with recruiters or during interviews, share these examples to demonstrate your expertise.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like our client, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you might even get a chance to stand out from the crowd.
We think you need these skills to ace Country Manager, Denmark & Sweden - Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Country Manager. Highlight your experience in brand development and acquisition marketing, especially in the iGaming sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the industry and your understanding of the Scandinavian market. Let us know why you're the perfect fit for this exciting opportunity.
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Share specific examples of successful campaigns or projects you've led, especially those that resulted in significant growth or brand recognition.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GNB Partnership
✨Know Your Market
Before the interview, dive deep into the iGaming industry in Denmark and Sweden. Understand the local trends, key players, and what makes your potential employer stand out. This knowledge will help you demonstrate your keen interest in brand development and acquisition-based marketing.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in launching brands and managing marketing campaigns. Be ready to discuss how you've handled substantial budgets and achieved rapid business growth, as this aligns perfectly with what the company is looking for.
✨Build Relationships
Since the role involves managing relationships with local media agencies and partners, think of ways to showcase your networking skills. Share stories about how you've successfully collaborated with third parties in the past, and be prepared to discuss your approach to agency selection and negotiations.
✨Be Data-Driven
The company values pre and post initiative analysis, so come prepared with insights on how you've used data to optimise marketing campaigns. Discuss your experience with campaign ROI, CPA, and how you've adapted strategies based on performance analysis to drive better results.