At a Glance
- Tasks: Lead performance marketing strategy across international markets and drive commercial growth.
- Company: Dynamic iGaming company focused on innovation and collaboration.
- Benefits: Generous annual leave, hybrid working, competitive salary, and private healthcare.
- Other info: Join a vibrant team with opportunities for professional growth and development.
- Why this job: Shape the future of performance marketing in a fast-paced, exciting industry.
- Qualifications: 7+ years in performance marketing with strong analytical and leadership skills.
The predicted salary is between 58500 - 71500 £ per year.
About the Role
This is a senior opportunity for a performance marketing leader to shape and lead a joined-up digital performance strategy across multiple international markets and brands.
Working closely with Channel Managers and teams across Digital, Brand, ATL, Creative, BI and Technology, you will drive commercial growth across key paid media channels.
You will own performance planning, forecasting, target-setting, reporting, measurement, cross-channel alignment and continuous improvement, while enabling channel specialists to deliver strong results.
Key Responsibilities
- Performance Strategy & Commercial Performance
- Partner with Channel Managers to set, track and challenge KPIs, budgets and commercial outcomes.
- Drive a joined-up digital ecosystem, ensuring channels understand their role in the customer journey and the impact of attribution and investment decisions.
- Lead cross-channel testing, optimisation and innovation, sharing learnings across markets.
- Identify opportunities through technology, automation, AI, CRO, landing-page improvements, offer testing and other high-impact initiatives.
- Ensure channel plans align with market priorities and wider business objectives.
- Planning, Forecasting, Reporting & Measurement
- Support the Digital Director with annual, mid-year and ongoing performance planning and forecasting across markets.
- Own agreed performance targets, monitoring delivery and constructively challenging plans or results that are off track.
- Lead monthly performance reporting, highlighting results versus target/budget, key drivers, risks, opportunities and actions.
- Establish efficient central planning and reporting frameworks, including master media plans, budget/run-rate tracking and consistent market documentation.
- Coordinate Performance QBRs and senior reviews, ensuring discussions are insight-led and actions are delivered.
- Develop and improve measurement frameworks covering attribution, incrementality, MMM, funnel analysis and dashboarding.
- Partner with BI, Analytics and Technology to improve data agility and reduce manual reporting and decision-making delays.
- Full-Funnel, ATL, Brand & Creative Alignment
- Develop a full-funnel framework across Brand, Performance and Retention, aligned to shared business objectives and success metrics.
- Connect ATL, Brand and Creative activity with Performance channels to maximise demand generated by ATL investment.
- Ensure ATL plans, timing and messaging inform Performance activation and optimisation, while Performance insights feed back into Brand and ATL planning.
- Work with the Director of Social to define the role, objectives and measurement of Brand Social and upper-funnel digital activity.
- Assess the relationship between ATL investment, digital activity, brand demand, acquisition and retention.
- Operations, Leadership & Collaboration
- Support the Digital Director in leading and coordinating the Performance function, creating clear priorities, accountability and ways of working.
- Prioritise cross-channel and cross-market initiatives by business impact and reduce duplicated effort.
- Improve processes, governance and ways of working to increase efficiency.
- Act as the central coordination point across Performance, ensuring teams understand initiatives, dependencies and testing opportunities.
- Support coaching and development of Channel Managers, strengthening capability and accountability without unnecessary micromanagement.
- Identify resource, capability and structural gaps and help evolve the Performance function.
- Own agreed cross-functional initiatives, ensuring blockers have clear owners, actions and escalation routes.
- Stakeholder, Platform & Change Management
- Build strong relationships with senior stakeholders across Markets, Brand, ATL, Creative, Retention, BI/Analytics and Technology.
- Influence and constructively challenge stakeholders to ensure robust forecasts, targets and commercial performance.
- Translate data, market developments and channel insights into clear recommendations for senior leadership.
- Represent Performance in senior discussions on measurement and data-led decision-making.
- Maintain strong relationships with platform, agency and technology partners, sharing opportunities and best practice.
- Support the Digital Director on growth plans, market priorities, major campaigns and strategic initiatives.
- Drive adoption of new processes and frameworks through clear communication, ownership and accountability.
Requirements
- 7+ years’ experience in Performance or Digital Marketing
- Experience in a fast-paced, performance-led environment
- Broad knowledge across PPC, Paid Social, Mobile/App, Programmatic and/or You Tube
- Deep expertise in at least one core performance discipline
- Experience leading performance strategy across multiple international markets
- Strong commercial, analytical and operational capability
- Experience with targets, budgets, forecasting, reporting and performance management
- Strong understanding of attribution, testing, optimisation and marketing effectiveness
- Understanding of how Brand, ATL, Creative, Retention and Digital Performance work together
- Excellent stakeholder management, influencing and constructive challenge skills
- Experience leading, mentoring or managing teams
- Highly organised and comfortable working hands-on in a lean, fast-moving environment
- Advantageous Experience
- i Gaming, online gaming, betting, casino or gambling experience
- Experience in ecommerce, fintech, subscriptions or digital entertainment
- Experience with incrementality testing, MMM and advanced measurement
- Experience improving performance operations, governance and cross-functional ways of working
- Experience working across ATL, Brand, Creative, BI, Analytics and Technology
Benefits
- 24 days’ annual leave, increasing after 3 years’ service
- Hybrid working: 3 days in office, 2 days from home
- Competitive salary plus annual bonus following probation
- Private healthcare and life insurance after probation
- Company pension scheme
- Monthly lunches, corporate gatherings and other activities
Head of Performance Marketing - iGaming in London employer: GNB Partnership Careers
Join a dynamic and innovative global iGaming organisation as a Paid Social Marketing Manager, where you'll thrive in a fast-paced environment that champions creativity and data-driven decision-making. With a hybrid work model, competitive salary, and opportunities for professional growth, this role offers a unique chance to make a significant impact while enjoying a supportive work culture that values collaboration and employee well-being. Experience exciting company activities and the potential for career advancement within one of the industry's leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing - iGaming in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GNB Partnership Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GNB Partnership Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GNB Partnership Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Performance Marketing - iGaming in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GNB Partnership Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GNB Partnership Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about GNB Partnership Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GNB Partnership Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GNB Partnership Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GNB Partnership Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
