At a Glance
- Tasks: Lead product marketing for innovative video solutions and collaborate with diverse teams.
- Company: Join a dynamic tech company passionate about storytelling and customer engagement.
- Benefits: Flexible working, competitive salary, and opportunities for international travel.
- Other info: Embrace a creative environment with excellent career growth and networking opportunities.
- Why this job: Shape the future of video collaboration and make an impact in a global team.
- Qualifications: 6+ years in product marketing with strong communication and storytelling skills.
The predicted salary is between 60000 - 80000 £ per year.
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. You’ll serve as the bridge between the product organization, marketing function and regional teams. Passionate about products and storytelling, this tight‑knit team is unashamed customer‑geeks. The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Responsibilities
- Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
- Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in‑house creative team, digital marketing, PR and other stakeholders.
- Assist in creating propositions & messaging tailored distinctly towards customers (end‑users & ITDM), channel partners & alliance sellers.
- Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
- Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams.
- Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
- Develop & deliver product‑training and enablement material for internal and external audiences, plus compelling, high‑impact sell‑in content for customers.
- Work closely with various stakeholders in the Video business unit to ensure long‑term product viability.
- Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
Qualifications
- Outstanding communication skills, able to present with confidence and impact to both internal and external audiences.
- In‑depth understanding of the video/meeting room category with strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
- Experience working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
- Minimum 6 years of product marketing experience (global or regional).
- Creative mindset with the ability to craft inspiring stories and bring them to life visually (e.g., eLearning, PowerPoint).
- Curiosity about the why and the who, with a willingness to re‑evaluate existing beliefs and uncover insights that lead to compelling propositions.
- Strong stakeholder management and interpersonal skills, able to network across functional boundaries.
- Flexible to occasional international travel, based on business need.
Work Environment
At GN we encourage flexible working whenever possible. You can choose the most suitable mix of in‑person collaboration and hybrid arrangements. Occasional international travel is expected based on business needs. All applicants will receive equal consideration for employment.
Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Langley employer: GN Group
At GN, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Sr. Product Marketing Manager in our Global Proposition & Product Marketing team, you'll enjoy flexible working arrangements, opportunities for professional growth, and the chance to engage with cutting-edge video and room collaboration solutions. Our commitment to employee development and a supportive environment makes GN a rewarding place to advance your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Langley
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your passion! When you get the chance to meet potential employers, whether it's at a networking event or an interview, let your enthusiasm for product marketing shine through. Share stories about your experiences and how they relate to the role.
✨Tip Number 3
Prepare for the unexpected! Be ready to discuss not just your past roles but also how you would approach challenges in the new position. Think about how you'd craft compelling stories around video products and be ready to share your ideas.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to connect directly with us. It shows you're serious about the opportunity and gives you a better chance to stand out from the crowd.
We think you need these skills to ace Sr. Product Marketing Manager, Video & Room Collaboration Solutions in Langley
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for product marketing shine through in your application. We want to see how much you love storytelling and connecting with customers, so don’t hold back!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in video conferencing and product marketing. We’re looking for specific examples that show how you’ve made an impact in similar roles.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at GN Group
✨Know Your Products Inside Out
Make sure you have a solid understanding of the video and room collaboration solutions offered by the company. Familiarise yourself with the Jabra Panacast video launches and be ready to discuss how these products fit into the market. This will show your passion for the role and help you connect with the interviewers.
✨Craft Your Storytelling Skills
Since this role involves translating complex concepts into compelling stories, practice your storytelling skills. Prepare examples of how you've successfully communicated product value propositions in the past. Use visuals if possible, as this aligns with the creative mindset they’re looking for.
✨Engage with Stakeholders
Demonstrate your strong stakeholder management skills by preparing to discuss how you've collaborated with various teams in previous roles. Think of specific instances where you’ve worked with product management, marketing, or external partners like Microsoft or Zoom, and be ready to share those experiences.
✨Be Ready for Questions on Market Insights
Brush up on current trends in video conferencing and unified communications. Be prepared to discuss how you would approach market insights and customer needs when developing marketing strategies. Showing that you understand the 'why' behind product decisions will set you apart.
