GMGN Labs | Community Manager

GMGN Labs is a start-up digital marketing agency specialising in emerging tech working with some of the world’s biggest brands. We are obsessed with immersive storytelling that harnesses the power of web3, social media, and emerging technologies.

We’re looking for a talented and driven Community Manager who has prior experience in community building in web3 across Discord, Telegram, X, and other social media channels.

You’ll be working in exciting new and emerging industries, with a predominant focus on web3, which crosses over into other developed verticals such as gaming, education & entertainment. Every detail counts as we execute strategies that innovate and push boundaries.

Responsibilities

Social Media Management and Content Creation:

• Oversee and manage client social media accounts (Discord, Telegram, X, etc).
• Drive the ideation and creation of content, manage the copywriting process, and oversee approval workflows.
• Schedule and post content according to the content calendar and in response to trending topics.
• Use social media tools for performance tracking and analysis.
• Develop and monitor social media campaigns that resonate with current cultural and topical events.
• Write briefs for creative content production and generate social-first content, particularly for platforms like X, Discord, and Telegram.

Community Engagement and Growth:

• Engage with and grow online communities, responding to comments and queries across platforms.
• Host live events, conduct interviews on Discord Channels, Telegram, and Twitter Spaces, and ensure active participation in discussions.
• Manage and support a moderation team to provide exceptional community support.
• Efficiently address community inquiries, guiding a team of moderators/customer service reps to ensure high community satisfaction.
• Implement and manage community suggestions and feedback.

Strategy and Analysis:

• Analyse customer expectations and community sentiment based on historical social media interactions.
• Define and measure key performance indicators (KPIs) for social media and community activities.
• Report on community feedback and sentiment to key stakeholders.

Discord & Telegram Specific Management:

• Ensure meticulous Discord server & Telegram channel management including role, channel, event, and bot setups.
• Plan and execute community activations.
• Coordinate and host live events, overseeing their setup and execution.

Skills and Qualifications

• Must be fun & nice – we like fun & nice people
• Must be hungry (to learn, progress, and win), not for food – if you’re hungry for food, we can send care packages
• Solid experience in Discord community management and strong technical proficiency with Discord’s infrastructure & tech stack – same goes for Telegram
• Must be familiar with online forum moderation and moderation team management.
• Must have managed moderator schedules, feedback, and management previously
• In-depth knowledge of social media best practices, especially for platforms like Discord, Telegram, X, Instagram, etc.
• Exceptional attention to detail and organisational skills.
• Outstanding verbal and written communication abilities, with top-notch copywriting skills.
• Creative flair for content ideation and engagement.

Kinda Good To Have But Don’t Cry If Ya Don’t

• Degree / qualification in marketing / social media marketing / digital marketing / psychology / media studies / journalism or related field (definitely not a deal breaker)
• Prior experience as a copywriter
• Prior experience running web3 brand / NFT project social channels (specifically Discord)

Our Culture

Our founding team has done the agency grind. The sleepless nights. The ‘work hard, play hard’ hustle culture. Yes, it was fun. Yes, it gets results. But it’s not sustainable in the long term, and it’s not how we believe the agency model should work.

We strongly believe in being the best that we can be. We believe in delivering best-in-class work that we can all be proud of; that we can all derive fulfilment from.

And to do this, we need a stable, inclusive, conscientious environment. One where rest isn’t frowned upon.

We’re ambitious though. We work hard. We want to be radically candid, deeply curious, and fast but considered. We always strive for self improvement, and we do it as a team.

Our promise to you is to ensure that delivery of world-class work comes with world-class support, training, and rest.