At a Glance
- Tasks: Manage marketing data and translate insights into impactful strategies.
- Company: Join a mission-driven organisation focused on global business education.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a commitment to diversity and inclusion.
- Why this job: Make a real difference in marketing analytics while working with diverse teams.
- Qualifications: 3 years in marketing analytics; expertise in Google Analytics and data visualisation.
The predicted salary is between 45000 - 55000 £ per year.
Graduate Management Admission Council (GMACTM) is a mission‐driven organization with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and diverse candidate pool from around the world.
The Marketing Analytics Manager supports the connection between marketing strategy and technical data enablement. This role is responsible for maintaining and supporting marketing data infrastructure and governance (including Google Tag Manager, GA4, and GSC) while translating key performance data into actionable insights that inform global marketing decision‐making and priorities.
The role combines hands‐on technical execution with analytical storytelling—ensuring data collection is sound, dashboards are clear and meaningful, and that teams can act on reliable insight to improve campaign performance and audience engagement.
Key Responsibilities- Manage the configuration, governance, and ongoing optimisation of marketing tracking across digital channels (web, email, paid, organic, and social).
- Manage Google Tag Manager (GTM) containers, QA process, and tag deployment in partnership with the Digital Experience and Marketing Operations team.
- Monitor and maintain data accuracy and consistency across GA4, HubSpot, and other marketing analytics systems.
- Develop and maintain dashboards and recurring reports used by global marketing stakeholders; contribute to standardised reporting approaches where appropriate.
- Analyse campaign and channel performance to identify trends, opportunities, and efficiency gains.
- Partner with Brand Marketing, Product Marketing, and Marketing Operations teams to align on and track KPIs connected to strategic marketing priorities.
- Manage and maintain data governance standards, including tag naming conventions, tracking protocols, and documentation.
- Educate and upskill colleagues on interpreting data, ensuring insights are accessible and actionable for non‐analysts.
- Provide analysis to support marketing budget planning and forecasting, including ROI and attribution analysis and insight.
- Contribute to the ongoing improvement of analytics tools, processes, and integration methods.
- Bachelor's degree from accredited university in related field; or equivalent combination of education, skills, and experience.
- 3 years' experience in a marketing analytics or digital data management role, ideally within a multi‐country or cross‐functional marketing environment.
- Proven experience in developing reporting that informs best practice delivery and performance of digital marketing.
- Hands‐on expertise with Google Analytics 4 and Google Tag Manager, including advanced tracking and event setup, and UTM governance.
- Strong proficiency in HubSpot reporting, Looker Studio (or similar BI tools), and data visualisation techniques.
- Demonstrated ability to translate marketing data into insights that inform campaign strategy and performance optimisation.
- Knowledge of digital marketing channels and common measurement frameworks (SEO, SEM, Display, Social, Email).
- Understanding of traditional marketing funnels and attribution modelling techniques.
- Strong verbal and written communication skills, with the ability to work effectively with both technical and non‐technical stakeholders.
- Experience documenting processes which deliver data quality and integrity.
- Analytical mindset with a practical hands‐on approach‐focused on strategic business impact.
- Ability to contribute positively to change initiatives, adapt effectively to evolving priorities, and maintain effectiveness in a dynamic environment.
- Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
- Exceptional organizational, project planning, and time management skills.
- Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups.
- Comfort with multi‐tasking.
- Ability to work in office and remotely according to GMAC's hybrid work environment.
- Experience working in a non‐profit organization.
- Familiarity with SQL or other data querying methods.
- Understanding of privacy regulations (GDPR, CCPA) and consent management systems.
- Experience with CRM data integration or marketing automation analytics (HubSpot preferred).
Marketing Analytics Manager in London employer: GMAC
Graduate Management Admission Council (GMAC) is an exceptional employer that prioritises diversity and inclusion, fostering a collaborative work culture where every employee can thrive. As a Marketing Analytics Manager, you will benefit from a supportive environment that encourages professional growth through continuous learning and development opportunities, while also enjoying the flexibility of a hybrid work model in a globally impactful organisation dedicated to enhancing business education worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your marketing analytics expertise. Use real data to demonstrate how you've improved campaign performance in the past—this will make you stand out!
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing analytics. Be ready to discuss your experience with tools like Google Analytics 4 and HubSpot, and how you've used data to drive decisions.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Analytics Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Analytics Manager role. Highlight your experience with Google Analytics 4, Google Tag Manager, and any relevant marketing analytics tools. We want to see how your skills align with our mission!
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've used them! Share specific examples of how you've translated data into actionable insights that improved campaign performance. We love a good analytical story!
Keep It Clear and Concise:When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point—just like we do with our data!
Apply Through Our Website:We encourage you to apply directly through our website. This way, your application will be in the right hands from the start. Plus, it’s super easy to navigate—just like our analytics dashboards!
How to prepare for a job interview at GMAC
✨Know Your Tools Inside Out
Make sure you’re well-versed in Google Analytics 4, Google Tag Manager, and HubSpot. Familiarise yourself with their functionalities and how they integrate into marketing strategies. Being able to discuss specific examples of how you've used these tools will show your hands-on expertise.
✨Prepare Your Analytical Storytelling
Think about how you can translate complex data into actionable insights. Prepare a few examples where your analysis led to improved campaign performance or strategic decisions. This will demonstrate your ability to communicate effectively with both technical and non-technical stakeholders.
✨Understand the Marketing Landscape
Brush up on your knowledge of digital marketing channels and measurement frameworks. Be ready to discuss trends in SEO, SEM, and social media, and how they impact overall marketing strategy. Showing that you understand the bigger picture will set you apart.
✨Showcase Your Project Management Skills
Be prepared to talk about how you manage multiple priorities and stakeholders. Share examples of how you’ve successfully navigated complex environments and adapted to changing priorities. This will highlight your organisational skills and ability to thrive in a dynamic setting.
