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- Tasks: Lead and optimise multi-channel digital campaigns across search, social, and display.
- Company: Dynamic digital marketing agency with a focus on collaboration and innovation.
- Benefits: Hybrid working, professional development, cashback on medical expenses, and extra leave based on tenure.
- Why this job: Make a real impact in digital marketing while mentoring others and driving business success.
- Qualifications: Experience with Google Analytics, strong understanding of marketing KPIs, and excellent communication skills.
- Other info: Join a supportive culture with regular team events and a focus on well-being.
The predicted salary is between 28800 - 48000 £ per year.
The Senior Digital Marketing Executive is responsible for leading the strategy, execution and optimisation of multi-channel digital campaigns across search, social and display. This is a senior performance role with clear accountability for results.
You will:
- Own channel strategy and performance delivery for assigned accounts
- Translate business objectives into data-led campaign plans
- Lead testing roadmaps and optimisation strategy
- Support client conversations with confident, commercially focused insight
- Mentor junior team members and contribute to internal capability building
You will work closely with the Digital Account Manager and Marketing Executive to ensure campaigns align with commercial goals, while maintaining hands-on ownership of performance outcomes.
Key Responsibilities
- Performance Strategy & Campaign Leadership
- Develop and lead multi-channel digital strategies aligned to KPIs such as ROAS, CPA, LTV and revenue growth
- Own campaign structure, targeting strategy and optimisation frameworks
- Create clear testing roadmaps across paid search, paid social and display
- Identify performance risks and opportunities proactively
- Lead forecasting and budget allocation recommendations
- Oversee and execute complex digital campaigns across search platforms
- Analyse performance data to identify trends, inefficiencies and growth levers
- Optimise campaigns using advanced bid strategies, audience segmentation and creative testing
- Ensure tracking, tagging and measurement frameworks are accurate and robust
- Use analytics platforms (e.g. GA4, Looker Studio) to guide data-driven decisions
- Client Reporting & Insight
- Deliver commercially focused reporting that moves beyond metrics to actionable insight
- Confidently explain performance drivers and optimisation decisions
- Support and contribute to monthly and quarterly review meetings
- Provide strategic recommendations grounded in performance data
- Provide guidance and mentoring to Digital Marketing Executives
- Support quality assurance across campaigns
- Share knowledge across the team to strengthen performance capability
- Contribute to a high-performance, collaborative team culture
- Commercial Contribution
- Identify growth opportunities within existing accounts
- Support new business proposals and performance forecasting
- Ensure campaigns are delivered efficiently and within scope
- Contribute to account health and retention through strong performance delivery
Required Experience and Skills
- Experience using Google Analytics or other analytical packages
- Strong understanding of marketing KPIs and optimisation techniques
- High levels of numeracy and literacy
- Proven ability to drive business success through digital marketing activity
- Ability to manage multiple projects simultaneously
- Strong attention to detail and problem-solving capability
- Self-motivated, proactive and ambitious
- Excellent communication and interpersonal skills
- Passion for search marketing and continuous learning
Core Competencies
- Analytical Thinking – Comfortable working with data and identifying insights
- Attention to Detail – Ensures accuracy in campaign setup and reporting
- Collaboration – Works effectively within cross-functional teams
- Communication – Confident in presenting findings clearly
- Growth Mindset – Motivated to develop skills and stay ahead of industry changes
Professional development through Google training, industry events and funded certifications. Hybrid and flexible working to support work-life balance. Cashback on everyday medical expenses. Additional leave accrual based on tenure. A collaborative, supportive culture with regular team events and a strong focus on well-being.
Senior Digital Marketing Executive employer: GlowMetrics
Contact Detail:
GlowMetrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, attend industry events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Digital Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns, data analysis, and optimisation strategies. We want to see how you’ve driven results in the past, so make sure to highlight those achievements when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of KPIs and analytics tools like Google Analytics. We recommend practising how to explain your performance insights clearly and confidently, as this will be key in demonstrating your fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that dream job together!
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Digital Marketing Executive. Highlight your experience with multi-channel campaigns and any specific KPIs you've worked with, like ROAS or CPA. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention any relevant achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your experience with tools like Google Analytics. Share examples of how you've used data to drive campaign performance and decision-making. We love numbers, so don't hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at GlowMetrics
✨Know Your Numbers
As a Senior Digital Marketing Executive, you'll need to be comfortable with KPIs like ROAS and CPA. Brush up on these metrics before your interview, and be ready to discuss how you've used them to drive campaign success in the past.
✨Showcase Your Strategy Skills
Prepare to talk about specific multi-channel strategies you've developed. Think of examples where you translated business objectives into actionable campaign plans, and be ready to explain your thought process behind them.
✨Be Data-Driven
Familiarise yourself with analytics platforms like Google Analytics and Looker Studio. Be prepared to discuss how you've used data to identify trends and optimise campaigns, as this will show your analytical thinking and problem-solving capabilities.
✨Demonstrate Leadership and Mentorship
Since this role involves mentoring junior team members, think of instances where you've led a team or contributed to their development. Share how you foster collaboration and support within your team to create a high-performance culture.