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- Tasks: Manage paid media strategies across Google Ads and social platforms for diverse clients.
- Company: GlowMetrics, a data-driven digital agency with a collaborative culture.
- Benefits: Competitive salary, professional development, and cash back on medical expenses.
- Other info: Enjoy a supportive environment with regular team events and a focus on well-being.
- Why this job: Join a team that bridges digital marketing and analytics to drive impactful campaigns.
- Qualifications: 2-4 years in paid media management with strong analytical skills.
The predicted salary is between 35000 - 42000 £ per year.
GlowMetrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients—from large-scale e-commerce retailers to prominent non-profit organisations—to deliver transparent, measurable and effective digital campaigns.
Key Responsibilities
- Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, YouTube) and Paid Social (Meta, LinkedIn, TikTok).
- Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
- Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
- Develop concise, impactful ad copy tailored to specific audience segments.
- Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.
Data Tracking & Measurement
- Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
- Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
- Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
- Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
- Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
- Lead client performance reviews, presenting technical data clearly to non-technical audiences.
- Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.
Candidate Profile
- Experience: Minimum 2–4 years of proven experience managing paid media accounts (Agency experience preferred).
- Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, LinkedIn Ads Manager, Google Analytics 4 (GA4).
- Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
- Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
- Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
- Experience with programmatic display.
- Experience in SEO / GEO.
- Experience with image and video creation / proficiency Canva or Adobe Creative Suite.
Core Competencies
- Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
- High Attention to Detail: Meticulous approach to budget management and campaign set-up.
- Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
- Communication: Articulate, professional and capable of building trust with senior client stakeholders.
Competitive Salary: Based on experience.
Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.
Digital Account Manager in London employer: GlowMetrics
Contact Detail:
GlowMetrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that Digital Account Manager role.
✨Show Off Your Skills
Create a portfolio showcasing your best work in paid media strategies. Use real examples to demonstrate how you've driven growth for clients. This will help us see your potential and fit for the role!
✨Ace the Interview
Prepare for common interview questions by practising your responses. Focus on your analytical mindset and strategic thinking skills. Remember, we want to see how you can translate complex data into actionable insights!
✨Apply Through Our Website
Don't forget to apply directly through our website! It shows you're genuinely interested in joining our team at GlowMetrics. Plus, it makes it easier for us to track your application and get back to you quickly.
We think you need these skills to ace Digital Account Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Account Manager role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Show Off Your Analytical Skills: Since this role is all about data-driven growth, don’t forget to showcase your analytical mindset. Mention specific tools you’ve used, like Google Analytics 4 or Looker Studio, and how you’ve leveraged them to drive results.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that gets straight to the heart of your experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at GlowMetrics
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and LinkedIn Ads Manager. Be ready to discuss specific strategies you've implemented in the past and how they contributed to campaign success. This will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of how you've conducted audience segmentation or competitor analysis, and be ready to explain how these insights led to measurable growth for your clients.
✨Communicate Clearly and Confidently
Since you'll be presenting technical data to non-technical audiences, practice explaining complex concepts in simple terms. Use examples from your experience where you successfully communicated results to clients, ensuring they understood the value of your work.
✨Demonstrate Your Strategic Thinking
Be prepared to discuss how you see the bigger picture of digital marketing. Think about how paid media integrates with SEO and UX, and come armed with ideas on how you would approach campaign strategy for different types of clients. This will highlight your ability to think critically and strategically.