At a Glance
- Tasks: Manage and optimise paid media strategies across various platforms for diverse clients.
- Company: GlowMetrics, a data-driven digital agency with a focus on growth.
- Benefits: Competitive salary, professional development, and perks like cash back on medical expenses.
- Other info: Enjoy a supportive culture with opportunities for career advancement and regular team events.
- Why this job: Join a collaborative team and make a real impact in digital marketing.
- Qualifications: 2-4 years of experience in paid media and strong analytical skills required.
The predicted salary is between 31500 - 38500 £ per year.
Overview
Glow Metrics is a specialist digital agency dedicated to data-driven growth.
As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics.
We partner with a diverse portfolio of clients—from large-scale e-commerce retailers to prominent non-profit organisations—to deliver transparent, measurable and effective digital campaigns.
Key Responsibilities
- Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, You Tube) and Paid Social (Meta, Linked In, Tik Tok).
- Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
- Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
- Develop concise, impactful ad copy tailored to specific audience segments.
- Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.
- Data Tracking & Measurement
- Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
- Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
- Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
- Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
- Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
- Lead client performance reviews, presenting technical data clearly to non-technical audiences.
- Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.
- Candidate Profile
- Experience: Minimum 2–4 years of proven experience managing paid media accounts (Agency experience preferred).
- Technical Proficiency: Advanced knowledge of Google Ads, Meta Ads, Linked In Ads Manager, Google Analytics 4 (GA4).
- Analytical Mindset: Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
- Certifications: Current or recently lapsed Google Ads and Analytics Certifications are required.
- Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
- Experience with programmatic display.
- Experience in SEO / GEO.
- Experience with image and video creation / proficiency Canva or Adobe Creative Suite.
- Core Competencies
- Strategic Thinking: Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
- High Attention to Detail: Meticulous approach to budget management and campaign set-up.
- Critical
Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
- Communication: Articulate, professional and capable of building trust with senior client stakeholders.
- Competitive Salary: Based on experience.
- Professional Development: Access to exclusive Google training, industry conferences, and funded certifications.
- Additional Perks: Cash back on everyday medical expenses, additional leave accrual based on tenure.
- Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.
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Digital Account Manager employer: GlowMetrics
GlowMetrics is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Social Media & Marketing Specialist to thrive. With access to exclusive Google training and industry conferences, employees are encouraged to grow professionally while enjoying a flexible hybrid working policy that promotes work-life balance. Located in a vibrant area, the company also offers competitive salaries and additional leave benefits that increase with service, ensuring a rewarding and supportive environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GlowMetrics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GlowMetrics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GlowMetrics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GlowMetrics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GlowMetrics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GlowMetrics:Show us that you’ve done your homework! In your application, briefly mention what you admire about GlowMetrics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GlowMetrics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GlowMetrics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GlowMetrics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
