At a Glance
- Tasks: Create and execute exciting brand strategies to boost awareness and sales.
- Company: Join Glow For It, a vibrant beauty brand focused on natural confidence.
- Benefits: Enjoy a hybrid work model, competitive salary, and a chance to make an impact.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a close-knit team where your creativity shapes the future of beauty.
- Qualifications: Experience in brand management and a passion for beauty and wellness.
The predicted salary is between 40000 - 50000 £ per year.
Glow For It is a growing beauty brand founded in 2020, dedicated to helping customers feel confident in their natural skin. The company focuses on effective, reliable products that nourish and enhance natural beauty rather than masking it. As a small, founder‑led business, Glow For It offers a close‑knit, collaborative environment where each team member can make a visible impact. The brand is building a loyal community of customers who value quality, transparency, and self‑care. Team members are encouraged to bring creative ideas that support the company’s mission and growth.
This is a full‑time, hybrid Brand & Marketing Manager role based in London, with a mix of on‑site and work‑from‑home days. The Brand & Marketing Manager will develop and execute brand and marketing strategies that drive awareness, engagement, and sales across digital and offline channels. Day‑to‑day responsibilities include planning and managing campaigns, overseeing social media and email marketing and maintaining a consistent brand voice and visual identity. The role will analyse performance metrics, manage marketing budgets and timelines, and optimise campaigns based on data insights. This position will also collaborate with product, operations, and external partners or agencies to ensure cohesive brand storytelling, support product launches, and strengthen Glow For It’s presence in the beauty market.
Qualifications
- Proven experience in brand management and marketing, ideally within beauty, wellness, or consumer products.
- Demonstrated ability to plan, execute, and measure multi‑channel campaigns (social, email, web, paid media, influencers, and partnerships).
- Strong skills in content planning and storytelling, with an eye for consistent brand identity across copy, visuals, and customer touchpoints.
- Comfort working with analytics tools to interpret data, track KPIs, and inform marketing decisions.
- Experience managing social media platforms and growing engaged online communities.
- Excellent written and verbal communication skills, with attention to detail and a focus on inclusive, customer‑centric messaging.
- Ability to work collaboratively in a small team, manage multiple projects, and operate independently in a hybrid work environment.
- Familiarity with basic design or marketing tools (e.g., Canva, Adobe Creative Cloud, email marketing platforms, CMS) is beneficial.
- Previous experience in a startup or small business environment, and interest in beauty and skincare, are strong advantages.
- Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience is preferred.
Brand & Marketing Manager employer: Glow For It
Glow For It is an exceptional employer that fosters a collaborative and creative work culture, allowing team members to make a tangible impact in the beauty industry. With a focus on employee growth and the opportunity to contribute innovative ideas, staff enjoy a supportive environment that values quality and transparency. Located in London, this hybrid role offers flexibility while being part of a passionate team dedicated to enhancing natural beauty and building a loyal community.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Glow For It and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Glow For It are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Glow For It on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Glow For It. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Glow For It. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Glow For It:Show us that you’ve done your homework! In your application, briefly mention what you admire about Glow For It’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Glow For It
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Glow For It will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Glow For It, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
