At a Glance
- Tasks: Lead marketing strategy and drive bookings for prestigious wedding venues.
- Company: Glow Events, a growing business with a passion for exceptional experiences.
- Benefits: Flexible working arrangements, competitive salary, and the chance to shape brand identity.
- Other info: Opportunity for career growth and collaboration with creative teams.
- Why this job: Make a real impact in a senior role across multiple brands in the events industry.
- Qualifications: Proven experience in senior marketing roles, especially in weddings or events.
The predicted salary is between 40000 - 50000 € per year.
About Us
Glow Events is a collection of prestigious wedding and event venues in Kent, home to The Orangery in Maidstone, The Gardens at Yalding, Bilsington Priory, and Westenhanger Castle near Hythe. We are a growing, ambitious business with a passion for delivering exceptional experiences. This is an exciting opportunity and ideal for someone wanting to make a change from agency to join us at a senior level — not just as the marketing lead for Glow Events, but as a key strategic hire across a group of sister companies. Full details of the wider group remit will be discussed at interview.
About the Role
This is a senior marketing position for someone who wants genuine ownership of brand strategy and the opportunity to shape the direction of a growing business. You will drive enquiries and bookings across our venues, lead all marketing activity across all the companies, and work closely with the sales and leadership teams to deliver measurable results. Your time will either be split across Glow Events and a small number of sister companies or focused on Glow with the balance and structure to be agreed with the right candidate. This is a full-time or part-time role depending on the applicant and experience. A hybrid working arrangement will be put in place to help you manage commitments.
Key Responsibilities
- Develop and own the annual marketing strategy across brand, digital, social, PR, and content — aligned to revenue and booking targets
- Lead all digital marketing activity including SEO, paid search, email campaigns, and social media (Instagram, Pinterest, TikTok) to drive enquiries
- Build and protect brand identity across all channels, ensuring a consistent, aspirational tone and visual presence
- Manage relationships with wedding publications, editorial teams, and industry influencers to gain press coverage and features
- Oversee production of marketing materials including brochures, lookbooks, venue guides, and digital assets
- Lead on creative direction, reviewing performance regularly with the Head of Sales to inform content decisions
- Plan and attend wedding fairs, open days, trade shows, and networking events to generate leads and raise brand awareness
- Analyse campaign performance and produce regular reports for senior leadership with clear ROI metrics and recommendations
- Work closely with the CFO to manage the marketing budget and identify trends and effective spend
- Collaborate with sales and events teams to convert marketing-generated leads into bookings
- Apply your skills and experience to support the wider group of sister companies as agreed
About You — Essential
- Proven track record in a senior marketing role, ideally within weddings, hospitality, luxury lifestyle, or events
- Experience developing and executing high-performing marketing strategies that drive measurable results across digital channels
- Excellent creative instincts, a data-driven mindset, and outstanding written and verbal communication skills
- Experience managing budgets and external agencies, freelancers, and suppliers
- Comfortable working across multiple brands or business units simultaneously
- Full UK driving licence and access to a vehicle
Commercial Marketing Manager in Kent employer: Glow Events
Glow Events is an exceptional employer that offers a dynamic and supportive work environment, perfect for those looking to make a significant impact in the events industry. With a focus on employee growth and a hybrid working arrangement, we empower our team members to take ownership of their roles while enjoying the flexibility to balance personal commitments. Join us in Kent, where you will be part of a passionate team dedicated to delivering unforgettable experiences across our prestigious venues.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Kent
✨Tip Number 1
Network like a pro! Attend industry events, wedding fairs, and trade shows to meet potential employers and showcase your passion for the role. Remember, it’s all about making connections that can lead to opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and results. This will give you an edge during interviews and demonstrate your ability to drive enquiries and bookings.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to appear. Reach out to companies you admire, like Glow Events, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter to streamline your application process. We’re here to help you land that dream job, so take advantage of the resources we offer!
We think you need these skills to ace Commercial Marketing Manager in Kent
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Glow Events and making a real impact in the marketing world.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience in senior marketing roles, especially in weddings or events, and showcase any relevant achievements that align with our goals at Glow Events.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to mention specific strategies you've implemented in the past and how they could benefit us at Glow Events.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Glow Events!
How to prepare for a job interview at Glow Events
✨Know Your Brands Inside Out
Before the interview, dive deep into Glow Events and its sister companies. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your genuine interest and show how you can contribute to their brand strategy.
✨Showcase Your Marketing Success Stories
Prepare specific examples of past marketing strategies you've developed and executed. Focus on measurable results, like increased bookings or engagement rates. This will highlight your experience and ability to drive results, which is crucial for a senior role.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in digital marketing, especially within the wedding and events industry. Be prepared to discuss how you would apply these trends to enhance Glow Events' marketing strategy and drive enquiries across their venues.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's future direction, challenges they face, and how they measure success. This shows your strategic thinking and eagerness to be part of their growth journey, making you stand out as a candidate.
