At a Glance
- Tasks: Lead marketing strategy and drive bookings for prestigious wedding venues.
- Company: Glow Events, a growing business with a passion for exceptional experiences.
- Benefits: Flexible working hours, hybrid arrangements, and the chance to shape brand direction.
- Other info: Opportunity for career growth and collaboration with creative teams.
- Why this job: Make a real impact in a senior role across multiple exciting brands.
- Qualifications: Proven experience in senior marketing roles, especially in weddings or events.
The predicted salary is between 40000 - 50000 € per year.
About Us
Glow Events is a collection of prestigious wedding and event venues in Kent, home to The Orangery in Maidstone, The Gardens at Yalding, Bilsington Priory, and Westenhanger Castle near Hythe. We are a growing, ambitious business with a passion for delivering exceptional experiences.
This is an exciting opportunity and ideal for someone wanting to make a change from agency to join us at a senior level — not just as the marketing lead for Glow Events, but as a key strategic hire across a group of sister companies. Full details of the wider group remit will be discussed at interview.
About the Role
This is a senior marketing position for someone who wants genuine ownership of brand strategy and the opportunity to shape the direction of a growing business. You will drive enquiries and bookings across our venues, lead all marketing activity across all the companies, and work closely with the sales and leadership teams to deliver measurable results.
Your time will either be split across Glow Events and a small number of sister companies or focused on Glow with the balance and structure to be agreed with the right candidate. This is a full-time or part-time role depending on the applicant and experience. A hybrid working arrangement will be put in place to help you manage commitments.
Key Responsibilities
- Develop and own the annual marketing strategy across brand, digital, social, PR, and content — aligned to revenue and booking targets
- Lead all digital marketing activity including SEO, paid search, email campaigns, and social media (Instagram, Pinterest, TikTok) to drive enquiries
- Build and protect brand identity across all channels, ensuring a consistent, aspirational tone and visual presence
- Manage relationships with wedding publications, editorial teams, and industry influencers to gain press coverage and features
- Oversee production of marketing materials including brochures, lookbooks, venue guides, and digital assets
- Lead on creative direction, reviewing performance regularly with the Head of Sales to inform content decisions
- Plan and attend wedding fairs, open days, trade shows, and networking events to generate leads and raise brand awareness
- Analyse campaign performance and produce regular reports for senior leadership with clear ROI metrics and recommendations
- Work closely with the CFO to manage the marketing budget and identify trends and effective spend
- Collaborate with sales and events teams to convert marketing-generated leads into bookings
- Apply your skills and experience to support the wider group of sister companies as agreed
About You — Essential
- Proven track record in a senior marketing role, ideally within weddings, hospitality, luxury lifestyle, or events
- Experience developing and executing high-performing marketing strategies that drive measurable results across digital channels
- Excellent creative instincts, a data-driven mindset, and outstanding written and verbal communication skills
- Experience managing budgets and external agencies, freelancers, and suppliers
- Comfortable working across multiple brands or business units simultaneously
- Full UK driving licence and access to a vehicle
Locations
Commercial Marketing Manager in Kent, Maidstone employer: Glow Events
Glow Events is an exceptional employer that offers a dynamic and supportive work environment, perfect for those looking to make a significant impact in the events industry. With a focus on employee growth and a hybrid working arrangement, we empower our team members to take ownership of their roles while collaborating closely with leadership to drive success across our prestigious venues in Kent. Join us to be part of a passionate team dedicated to delivering unforgettable experiences and shaping the future of our brand.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Kent, Maidstone
✨Tip Number 1
Network like a pro! Attend industry events, wedding fairs, and trade shows to meet potential employers and showcase your passion for marketing. Remember, it’s all about making connections that can lead to opportunities.
✨Tip Number 2
Show off your skills! Create a personal portfolio or website that highlights your previous marketing campaigns and successes. This will give you an edge when discussing your experience during interviews.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Glow Events, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its competitors. Understand their brand identity and marketing strategies so you can discuss how you can contribute to their growth. We want to see your enthusiasm and knowledge!
We think you need these skills to ace Commercial Marketing Manager in Kent, Maidstone
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining Glow Events and making a real impact in the marketing world.
Tailor Your CV:Make sure your CV is tailored to the job description. Highlight your experience in senior marketing roles, especially in weddings or events, and showcase any relevant achievements that align with our goals at Glow Events.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Be sure to mention specific strategies you've implemented in the past and how they could benefit Glow Events and our sister companies.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Glow Events!
How to prepare for a job interview at Glow Events
✨Know Your Stuff
Before the interview, dive deep into Glow Events and its sister companies. Familiarise yourself with their venues, brand identity, and recent marketing campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share measurable results and how they contributed to business growth. Highlight your experience with digital channels, as this role heavily focuses on driving enquiries through SEO, social media, and email campaigns.
✨Be Creative and Data-Driven
This position requires a balance of creativity and analytical thinking. Bring examples of successful campaigns that demonstrate your creative instincts and your ability to analyse performance metrics. Discuss how you’ve used data to inform content decisions and improve ROI.
✨Engage with the Team
Since collaboration is key in this role, be prepared to talk about how you've worked with sales and leadership teams in the past. Share experiences where you’ve successfully converted leads into bookings and how you plan to build relationships within the company to achieve shared goals.
