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- Tasks: Lead exciting marketing initiatives across EMEA, APAC, and the US, including webinars and trade shows.
- Company: Join a dynamic software development company with a focus on innovation and collaboration.
- Benefits: Enjoy remote work flexibility, competitive pay, and opportunities for professional growth.
- Why this job: Make an impact by driving engagement and supporting business growth in a global environment.
- Qualifications: Strong project management skills and experience in event execution are essential.
- Other info: Work in a fast-paced, remote-first culture with opportunities to travel for events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Reporting Line: Lifecycle Marketing Lead
Role Overview
The Marketing Programs Manager will lead the execution of regional and global marketing initiatives across EMEA, APAC, and the US. This includes managing webinars, virtual events, and trade shows, with a focus on driving engagement and supporting business growth. The role sits within the Lifecycle Marketing team and collaborates closely with Sales, Product, and Solutions teams.
Key Responsibilities
- Deliver marketing programs across multiple regions, including webinars, virtual events, and in‑person trade shows
- Partner with regional sales teams and vendors to execute EMEA events aligned with global demand generation goals
- Manage logistics and promotion for global webinars, including post‑event follow‑up
- Support APAC campaigns tailored to local market needs, including platform‑specific promotions and event coordination
- Collaborate with agencies and third‑party partners for program execution
- Track and report on campaign performance, ROI, and success metrics
- Maintain marketing calendars and document quarterly plans
- Contribute to process improvements and best practices for global program delivery
Skills & Experience
- Strong project management and organisational skills
- Proven experience in webinar and event execution
- Familiarity with digital marketing channels and campaign workflows
- Experience managing multi‑region marketing initiatives (EMEA and APAC)
- Ability to collaborate across global teams in a fast‑paced, remote environment
- Willingness to travel for in‑person events in EMEA
Preferred Qualifications
- Experience with webinar platforms (e.g. ON24)
- Familiarity with project management tools (e.g. Wrike)
- CRM experience (Salesforce preferred)
- Background in B2B SaaS or international marketing environments
- Experience engaging technical personas (e.g. engineering, product teams)
- Comfortable working in a matrixed organisation across time zones
Working Conditions
- Remote‑first role with flexibility to work from anywhere in the UK.
- Occasional travel required for EMEA events.
Seniority Level
Mid‑Senior level
Employment Type
Contract
Job Function
Marketing
Industries
Software Development and Professional Services
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Marketing Program Manager employer: Glocomms
Contact Detail:
Glocomms Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Program Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing projects, webinars, and events. It’s a great way to stand out!
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Bring ideas to the table that align with their goals – it shows you’re proactive!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Marketing Program Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in managing webinars and events. We want to see how your skills align with our needs, so don’t hold back on showcasing your project management prowess!
Showcase Your Collaboration Skills: Since this role involves working closely with various teams, it’s essential to demonstrate your ability to collaborate effectively. Share examples of how you've partnered with sales or marketing teams in the past to achieve common goals.
Highlight Your Regional Experience: Given that we operate across EMEA, APAC, and the US, mentioning any relevant experience you have in these regions can set you apart. Let us know about your familiarity with local market needs and how you've tailored campaigns accordingly.
Keep It Professional Yet Engaging: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your documents well. And don’t forget to apply through our website – it’s the best way for us to receive your application!
How to prepare for a job interview at Glocomms
✨Know Your Marketing Programs
Make sure you’re well-versed in the specifics of marketing programs, especially webinars and events. Familiarise yourself with successful case studies and be ready to discuss how you would approach managing these initiatives across different regions.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management and organisational skills. Think about times when you successfully coordinated multiple events or campaigns, and be ready to explain how you kept everything on track.
✨Understand the Global Landscape
Since this role involves working across EMEA, APAC, and the US, brush up on the cultural nuances and market needs of these regions. Be prepared to discuss how you would tailor campaigns for local audiences while aligning with global goals.
✨Collaborate Like a Pro
This position requires collaboration with various teams. Think of examples where you’ve worked cross-functionally, especially in remote settings. Highlight your ability to communicate effectively and build relationships with sales, product, and solutions teams.
