At a Glance
- Tasks: Drive marketing activities for innovative spinal cord stimulation products across Europe.
- Company: Join a leading medical device company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with international travel and excellent career advancement potential.
- Why this job: Make a real impact in healthcare while managing exciting marketing campaigns.
- Qualifications: 5+ years in marketing within regulated industries; strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
The European Marketing Manager (Maternity Cover) will drive the execution of marketing activities for current and next-generation Spinal Cord Stimulation (SCS) products across Europe. This role is responsible for executing existing launch plans end-to-end, including promotional activities, marketing collateral, sales tools, healthcare professional (HCP) and patient education materials.
The Marketing Manager will work closely with the European sales organisation and cross-functional teams to ensure commercial objectives are achieved across the European clusters.
Essential Duties & Responsibilities- Product Strategy & Lifecycle Product Management
- Support end-to-end product management for Nevro Core SCS and HFX systems across the European region, including:
- HFX Legacy
- HFX iQ
- HFX Insights Platform
- Preparation activities for HFX iQ powered by AdaptivAI
- Working in partnership with Product Development and Core Sustaining teams, responsibilities include:
- Demand planning
- Change control processes
- Product lifecycle management and updates
- Downstream Product Management
- Execute existing product positioning and value messaging for HFX iQ and the HFX Insights Platform.
- Track and report on pre-defined launch metrics in collaboration with the sales team.
- Support sales training initiatives in partnership with the Learning & Development team.
- Support future product launches through the development of European sales tools and materials.
- Gather and integrate customer and field feedback to ensure products and messaging are field-ready.
- Direct-to-Consumer (DTC) Programme
- Manage and coordinate the DTC agency relationship and collaborate closely with US counterparts.
- Oversee day-to-day campaign execution, including management of German HFX Coaches (dotted-line responsibility).
- Monitor campaign performance and provide regular reporting against agreed metrics.
- Collaborate with US HFX Coach Supervisors and German commercial leadership to support coaching activities.
- Work with external vendors to deliver DTC paid social media campaigns.
- Develop and manage content focused on German patient success stories, ensuring all materials receive appropriate internal approvals.
- Brand & Marketing Management
- Support the management of the Nevro, Senza and HFX brands across Europe.
- Develop and maintain marketing collateral and sales tools, including:
- Brochures
- Sales presentations
- Digital marketing assets
- Social media content (LinkedIn for HCP audiences and Meta platforms for patient audiences)
- Ensure all marketing activities comply with company policies, regulatory requirements and local market regulations.
- Work closely with Creative, Regulatory and Compliance teams when developing new collateral and campaigns.
- Ensure all programmes are appropriately reviewed, approved and compliant before implementation.
- Events & Conferences
- Collaborate with the European Tradeshow Team to organise and execute successful conferences, congresses and trade exhibitions across the region.
- Budget & Reporting
- Track and monitor European marketing budgets.
- Prepare presentations, reports and business updates for stakeholders at all levels of the organisation.
- Minimum 5 years' experience in medical device, biotechnology, healthcare, or another highly regulated industry.
- Bachelor's degree required.
- Previous experience within neuromodulation or spinal cord stimulation preferred.
- Proven downstream marketing experience.
- Strong project management and organisational skills.
- Ability to manage multiple projects and competing priorities simultaneously.
- Strong collaboration and stakeholder management skills.
- Excellent interpersonal, communication and presentation skills.
- Ability to build strong relationships with customers, clinical teams and commercial partners.
- Comfortable working in a fast-paced, dynamic environment.
- Strong problem-solving skills and ability to proactively address issues.
- Excellent negotiation and influencing skills across all organisational levels, including senior leadership.
- Regular use of telephone and computer equipment.
- Ability to travel frequently to support field teams, customers and events.
- Carrying company equipment during travel, including laptops, chargers, brochures, programmers and demonstration kits.
- Work may take place in hospitals, operating rooms, clinics and surgical centres.
- International travel of up to 40% is required.
Marketing Manager Europe – Maternity Cover in Glasgow employer: Globus Medical
As a leading player in the medical device industry, our company offers an exceptional work environment for the Marketing Manager role, particularly in Europe. We pride ourselves on fostering a collaborative culture that encourages innovation and professional growth, providing employees with opportunities to develop their skills while working on impactful projects that improve patient outcomes. With competitive benefits and a commitment to compliance and excellence, we ensure that our team is well-supported in achieving both personal and organisational goals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager Europe – Maternity Cover in Glasgow
✨Tip Number 1
Network like a pro! Reach out to connections in the medical device and healthcare sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their marketing strategies and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. Focus on articulating your experience in downstream marketing and project management, as these are key for the Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Manager Europe – Maternity Cover in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in medical devices and any relevant marketing campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don't forget to mention your experience with product management and collaboration with sales teams.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements. Did you boost campaign performance or improve sales tools? We love numbers and results, so make sure to quantify your successes where possible!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Globus Medical
✨Know Your Products Inside Out
Make sure you have a solid understanding of the Spinal Cord Stimulation products you'll be marketing. Familiarise yourself with the HFX systems and their unique selling points, as well as any recent developments in the field. This will help you answer questions confidently and demonstrate your passion for the role.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects in the past. Highlight your organisational skills and ability to prioritise tasks, especially in a fast-paced environment. Be ready to discuss specific campaigns you've executed and the metrics you used to measure their success.
✨Emphasise Collaboration and Communication
This role requires strong collaboration with various teams, so be prepared to discuss how you've worked effectively with cross-functional teams in previous positions. Share examples of how you've built relationships with stakeholders and navigated challenges to achieve common goals.
✨Be Ready for Regulatory Discussions
Since this is a highly regulated industry, brush up on relevant regulations and compliance standards. Be prepared to discuss how you've ensured that marketing activities comply with these requirements in your past roles. This will show that you understand the importance of compliance in marketing strategies.
