At a Glance
- Tasks: Lead marketing strategies to boost GCash product awareness and user engagement.
- Company: Join the #1 FinTech company in the Philippines, GCash!
- Benefits: Competitive pay, flexible benefits, and career growth opportunities.
- Other info: Collaborative team environment focused on innovation and customer satisfaction.
- Why this job: Make a real impact on financial inclusion for Filipinos every day.
- Qualifications: Self-starter with strong communication and data analysis skills.
The predicted salary is between 67500 - 82500 £ per year.
Do you want to take the first step in making Filipinos’ lives better everyday?
Here in GCash we want to stay at the forefront of the Fin Tech industry by creating innovative, meaningful, and convenient financial solutions for the nation!
G ka ba!
The Growth Marketing Manager leads marketing strategy and execution to drive awareness, acquisition, activation, and usage of GCash products, with a strong focus on measurable growth outcomes, funnel optimization, and ROI.
In GCash’s international payments context, the role translates product capabilities into clear customer messaging, works closely with Product and Partnerships, and manages campaigns across digital, in-app, and partner channels.
You will be responsible for the following: Understand the entire business end-to-end, focusing on KPIs and which levers affect the overall business target including product take up across different channels, merchant performance, and repayment performance.
Understand the users’ pain points, delight points, and turn them into actionable steps based on feedback and data available.
Deep analysis of business and user metrics across different report formats, in response to proposed initiatives and experimentation.
Organization and presentation of data driven analyses, initiatives, and post mortems.
Lead the exchange of ideas through close collaboration between cross-functional teams (marketing, data science, UX, business intelligence, etc.).
Prioritize, optimize, plan, execute and oversee end-to-end process of growth initiatives for the traveller segment Coordinates with internal and external partners (commercial, enterprise, merchant partners, etc.) for campaigns enablement, promo partnerships, and merchant discount rates.
Drive traffic to websites, landing pages, social media, and ultimately app conversions.
We are looking for
- Self-starter, willing to learn fast, and with obsession about the customer.
- Entrepreneurial mindset and passion for financial inclusion.
- Excellent communication skills both verbally and in writing for data visualization and storytelling.
- Data driven with clear understanding of data, analytics, business metrics, user metrics, and statistics.
- Understanding the importance of accuracy, credibility, and consistency.
- Strong interpersonal skills
- Strong business acumen is a plus.
- Experience in multi-segment or platform-based businesses is a plus (e. g., fintech, travel, marketplaces)
What We Offer
- Opportunity for career growth and development in the #1 Fin Tech company in the country
- Working with a dynamic and highly collaborative team who want to change the game
- A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines.
- Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.
- GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015.
- Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’.
- G-Xchange, Inc. (GXI) is the payments company for GCash.
GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.
- Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.
- Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.
- Block G Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.
- #J-18808-Ljbffr
Growth Marketing Manager - Connected Travel employer: Globe Telecom, Inc.
GCash is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration in the FinTech sector. Employees benefit from competitive compensation packages and ample opportunities for career growth within the #1 finance app in the Philippines, all while contributing to meaningful financial solutions that enhance the lives of millions of Filipinos.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager - Connected Travel
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Globe Telecom, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Globe Telecom, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Globe Telecom, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Globe Telecom, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager - Connected Travel
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Globe Telecom, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Globe Telecom, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Globe Telecom, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Globe Telecom, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Globe Telecom, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Globe Telecom, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
