Alliances & Channels, Manager

SAP Partner Alliances Manager

Location: London, UK
Reports To: VP Alliances & Marketing, Enterprise Platforms
Department: Enterprise Platforms, Europe

Job Summary:

TheSAP Partner Alliances Manager is responsible for managing and expanding the company’s strategic relationship withSAP and its ecosystem partners to drive revenue, increase market presence, and develop joint go-to-market (GTM) initiatives. This role requiresdeep knowledge of SAP’s partner ecosystem, strong business acumen, and a proven ability to execute partnership strategies . The ideal candidate will work closely with SAP’s teams, internal stakeholders, and customers to maximize the value of the partnership.

Key Responsibilities & Role Tasks 1. Strategic Partner Relationship Management

• Establish and maintain strong relationships with key SAP stakeholders, including partner account managers, sales teams, and product groups.
• Develop and execute apartner engagement strategy , ensuring alignment with SAP’s goals and the company’s business objectives.
• Act as the primary point of contact for SAP partnership-related activities, escalations, and strategic discussions.
• Stay updated onSAP’s evolving business models, partner programs, and technology roadmap to position the company’s solutions effectively.
• Identify and nurture new partnership opportunities within SAP’s global and regional ecosystems.

2. Sales & Revenue Growth Through SAP Partnerships

• Align with SAP’s sales teams to identify andpursue joint sales opportunities, co-sell engagements, and deal acceleration strategies .
• Work with internal sales teams toeducate them on SAP alliance benefits, SAP partnership resources, and co-sell programs .
• Manage the pipeline of SAP-driven opportunities, tracking performance metrics such aslead generation, partner-influenced revenue, and co-sell success rates .
• Drive theexecution of sales plays, industry solutions, and account-based strategies leveraging SAP’s ecosystem.
• Support SAP sales teams by providingcase studies, customer success stories, and competitive differentiation insights .

3. Go-To-Market (GTM) & Marketing Execution

• Collaborate with SAP’s marketing and partner teams todevelop joint GTM plans, marketing campaigns, and demand generation activities .
• Organize and participate in SAP-sponsored events, trade shows, and executive roundtables.
• SecureMDF (Marketing Development Funds) from SAP and ensure effective utilization for marketing initiatives.
• Createco-branded marketing assets , such as solution briefs, whitepapers, presentations, and customer success stories.
• Align SAP product messaging with the company’s value proposition toensure consistency in external communications .

4. Partner Program & Compliance Management

• Ensure the company meets allSAP Partner Program requirements (certifications, solution validations, revenue thresholds, etc.).
• Keep internal teams informed about SAP’s evolvingpartner tiers, program benefits, and new requirements .
• Trackpartnership ROI (Return on Investment) , ensuring continued alignment with business goals.
• Maintain accurate records ofSAP partnership agreements, certifications, and benefits utilization .

5. Internal Stakeholder Collaboration & Enablement

• Conductregular enablement sessions for internal sales, marketing, and technical teams on SAP’s ecosystem, co-selling processes, and solution positioning.
• Develop and sharecompetitive intelligence reports on SAP and industry trends to help teams tailor their strategies.
• Work closely with product teams toensure solution compatibility and technical alignment with SAP technologies .
• Coordinate withcustomer success teams to drive adoption and expansion within SAP-related accounts .

6. Partner Performance Monitoring & Reporting

• DefineKPIs (Key Performance Indicators) to measure SAP partnership success, including:
  • Revenue and pipeline influenced by SAP partnerships
  • Number of SAP co-sell opportunities and joint wins
  • Engagement levels with SAP teams (meetings, marketing activities, etc.)
  • Marketing ROI from SAP-led initiatives
• Generate reports on SAP-relateddeal progress, marketing performance, and partnership effectiveness for leadership teams.
• Provide regular updates to executive teams onSAP partnership growth strategies and areas for improvement .

Qualifications & Experience Required:

• Bachelor’s degree in Business, Marketing, IT, or a related field. (MBA preferred)
• Extensive experience in partner management, alliances, or business development within the SAP ecosystem .
• Proven experience in managingSAP partnerships, co-sell initiatives, and GTM strategies .
• Strong knowledge ofSAP’s partner programs, partner benefits, and sales processes .
• Excellent relationship-building and negotiation skills.
• Ability todrive collaboration between sales, marketing, and technical teams to execute joint initiatives.
• Strongproject management skills , with the ability to manage multiple initiatives simultaneously.
• Proficiency inCRM and partner management tools (Salesforce, SAP PartnerEdge, etc.) .

Preferred:

• Experience working incloud, ERP, or enterprise software solutions related to SAP .
• Familiarity withSAP technology stack (SAP S/4HANA, SAP BTP, SAP SuccessFactors, etc.) .
• Knowledge ofSAP’s market trends, industry verticals, and competitive positioning .
• Background inchannel sales, alliances, or ecosystem strategy development .

Why Join Us?

• Opportunity to work witha global leader in SAP-based solutions and technology alliances .
• Dynamic, fast-paced environment withcareer growth opportunities in a high-impact role.
• Competitivesalary, commission structure, and benefits .
• Ability to influence thecompany’s strategic direction within the SAP ecosystem .

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